100 Pipers Price in Kerala 2023 [Updated Price List]

Kerala, located in the southwestern coast of India, is known for its lush greenery, serene beaches, tranquil backwaters, and unique culture. It is also one of the top consumers of alcohol in the country. Kerala has a sizeable population that enjoys drinking whisky, especially premium blends. One of the most popular whisky brands in Kerala is 100 Pipers.

100 Pipers is a premium Scotch whisky brand that offers a smooth, smoky, and well-rounded flavor profile. It is produced by the renowned Pernod Ricard company and aged for a minimum of 6 years before bottling. 100 Pipers is available in various pack sizes in Kerala to cater to different consumer preferences and budgets.

In this article, we will provide the latest 100 Pipers price list in Kerala for 2023 along with other important details about this iconic whisky brand.

Overview of 100 Pipers Whisky

100 Pipers is a blended Scotch whisky brand produced by Pernod Ricard, one of the leading alcohol beverage companies in the world. The brand was launched in 1997 and named after the ancient Scottish musical instrument, the bagpipes.

The whisky is created using a unique recipe of malt and grain whiskies sourced from over 100 distilleries across Scotland. These malts and grains of different ages are meticulously blended and matured to create the distinct 100 Pipers flavor profile.

On the nose, 100 Pipers has hints of vanilla, oak, and fruity aromas with a backdrop of light smoke. On the palate, it is smooth and well-balanced with notes of honey, caramel, dried fruits, and subtle smokiness. The finish is long and warm with lingering oak and peppery spice notes.

100 Pipers has received several accolades at international spirit ratings and competitions. It has consistently been awarded gold medals at the International Wine & Spirits Competition in London.

100 Pipers Price in Kerala 2023

Here is an overview of the latest 100 Pipers price list in Kerala for 2023 across various pack sizes:

Brand Volume Price in Kerala
100 Pipers 1000 ml ₹2,000
100 Pipers 750 ml ₹1,600
100 Pipers 375 ml ₹900
100 Pipers 180 ml ₹450
100 Pipers 60 ml ₹150

The above prices can vary slightly across different stores and locations in Kerala. Taxes and local duties may also alter the retail pricing.

As evident from the price list, 100 Pipers is positioned as a premium whisky brand in the Kerala market with competitive pricing across different pack sizes. The pricing is on par with other similarly positioned blended Scotch whisky brands available in the state.

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Factors Affecting 100 Pipers Price in Kerala

The 100 Pipers price in Kerala is influenced by several factors:

1. Import Duty and Taxes

Alcoholic beverages like whisky attract high import duties, central excise, and state taxes in India. For premium imported whiskies like 100 Pipers, total taxes can account for 55-65% of the retail price. Any changes in the central or state tax rates directly impact the price.

2. Currency Exchange Rates

100 Pipers is imported into India from Pernod Ricard’s distilleries in Scotland. The currency exchange rate between the Indian Rupee and the British Pound affects the landed cost and pricing of this Scotch whisky in the country. An appreciation of the British Pound leads to higher import costs for Pernod Ricard, increasing 100 Pipers’ price.

3. State Policies

The Kerala state government regulates the pricing of alcoholic beverages in the state through excise duties and other fees. Any hike in excise duties in Kerala can push 100 Pipers’ prices higher. The pricing policies for whisky brands vary across different states.

4. Brand Positioning Strategy

Pernod Ricard positions 100 Pipers as a premium Scotch whisky brand. It is competitively priced to target upwardly mobile consumers seeking the status and lifestyle associated with premium whiskies. The pricing has to align with this premium brand positioning in the Indian market.

5. Distribution Costs

The production, logistics, distribution, and retail costs associated with 100 Pipers also contribute to its pricing in Kerala. Factors like warehousing expenses, transportation overheads, and retailer margins impact the end price paid by consumers.

Price Range Across Various Pack Sizes

100 Pipers is available in different pack sizes in the Kerala market to suit varied consumer requirements. Let’s look at the price range across popular pack sizes available in 2023:

  • 1000 ml – This is the largest pack size and is priced at around ₹2,000 in Kerala. It is ideal for whisky aficionados who enjoy this blend. It offers the best value for money.
  • 750 ml – This is the standard bottle size and the most popular pack. It is affordably priced around ₹1600. First-time buyers generally opt for the 750 ml pack.
  • 375 ml – This smaller bottle is easier to carry and consume. Priced around ₹900, it fits smaller budgets while providing the signature 100 Pipers experience.
  • 180 ml – This quarter bottle is compact and handy. Priced at approximately ₹450, it allows consumers to sample 100 Pipers without a hefty spend.
  • 60 ml – This miniature nip-sized bottle is ideal for trial and gifting purposes. Priced around ₹150, it gives a taste of the smooth 100 Pipers flavor.
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Price Trends Over the Years

As a premium Scotch whisky, 100 Pipers has seen steady price increments over the past few years. Here are the key trends in 100 Pipers’ pricing evolution in Kerala:

  • 2016-17 – The 750 ml pack was priced around ₹1,400. 100 Pipers was establishing itself in the Kerala market.
  • 2018-19 – Prices increased marginally to ₹1,500 for the 750 ml bottle due to a rise in import costs and taxes.
  • 2020-21 – The COVID pandemic and higher taxation led to prices crossing ₹1,600.
  • 2022-23 – Increased global demand and currency fluctuations have pushed prices further up to ₹1,600+ levels.

Despite the price hikes, 100 Pipers continues to attract whisky lovers in Kerala due to its affordable premium price positioning. Its tasting profile and brand equity retain a strong consumer appeal.

Is 100 Pipers Premium Whisky Worth the Price?

For premium Scotch whisky consumers in Kerala, 100 Pipers offers compelling value across different pack sizes:

  • It is priced very competitively compared to single malts and higher-end blends.
  • The quality and smooth flavor profile makes it a desirable upgrade over standard whisky brands.
  • Pricing is aligned with other similarly positioned premium blends like Ballantine’s, Chivas Regal, etc.
  • Multiple pack sizes allow price-conscious consumers to enjoy this global brand.
  • Regular price promotions, discounts, and deals improve accessibility for aspiring consumers.
  • The premium brand stature adds to the purchase motivation for image-conscious consumers.

Overall, 100 Pipers delivers a refined and satisfying single malt-like experience at an attractive price point for Kerala’s whisky enthusiasts. The pricing is justified given the quality on offer making it a sound investment for most consumers.

Price Comparison With Other Whisky Brands

It is useful to compare 100 Pipers pricing with other popular whisky brands available in Kerala:

Brand Size Price
100 Pipers 750 ml ₹1,600
Ballantine’s 750 ml ₹1,700
Red Label 750 ml ₹1,500
Black Label 750 ml ₹3,000
Chivas Regal 12 750 ml ₹1,700
Glenmorangie 750 ml ₹4,500

Among premium blends, 100 Pipers is attractively priced compared to Ballantine’s and Chivas Regal. It offers better value than flagship brands like Glenmorangie or Glenlivet malts which are 2X+ more costly. For daily consumption, it is a slight premium over Red Label. Overall, 100 Pipers hit the sweet spot between price and quality.

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How to Buy 100 Pipers at the Best Price?

Here are some tips to buy 100 Pipers at lucrative rates in Kerala:

  • Opt for the 1000 ml bottle to get the best value. The larger bottle has the lowest per ml pricing.
  • Look out for special discounts or bundle offers on 100 Pipers during festive or clearance sales.
  • Buy from retail outlets running promotions like the ‘Buy 1 Get 1’ deal to maximize savings.
  • Opt for online purchases from e-commerce platforms offering competitive pricing and convenience.
  • Look for limited-period price cuts when new batch stocks arrive in the market.
  • Avoid buying from duty-free shops at airports which have inflated pricing.
  • Purchase when moving from a higher-tax state to Kerala for inter-state price benefits.
  • Join retailer loyalty programs to avail additional discounts or accumulative savings on purchases.

Future Pricing Outlook for 100 Pipers in Kerala

Given the rising inflation, taxation changes, and feedstock costs, 100 Pipers prices in Kerala are expected to increase at a rate of 10-15% annually over the next few years.

However, it will continue to be priced competitively among premium blended Scotch segments. Its aspiring consumer base is likely to absorb selective price hikes.

Pernod Ricard could also introduce smaller pack sizes like 90 ml and 30 ml to improve affordability. Offering value packs with 2 or 3 bottles is another pricing strategy.

On the whole, 100 Pipers is expected to retain its appeal as an accessible premium whisky for Kerala’s discerning drinkers even as prices firm up gradually in the coming years.


As one of the fastest-growing alcohol markets in India, Kerala offers a sizeable consumer base to premium whisky brands like 100 Pipers. Priced competitively compared to other similar blends, 100 Pipers has carved a niche as the go-to premium whisky with its signature smooth, smoky flavor.

Its smart price-packaging mix caters to a wide range of budgets and preferences. Attractive pricing has been instrumental in 100 Pipers’ surging popularity in Kerala’s hospitality circuit and retail shelves. While some price spikes are imminent given inflation and taxes, 100 Pipers is expected to uphold its affordable premium brand position that offers the discerning Malayali whisky lover a taste of Scottish tradition and refinement.

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