Assam, located in Northeast India, is known for its biodiversity, tea plantations, and silk production. It is also one of the top consumers of alcohol in the country. 8pm is a popular whisky brand in Assam and is available across different liquor shops in the state. In this article, we will look at the latest 8pm whisky price list in Assam in 2023.
An Overview of 8pm Whisky
8pm is an Indian whisky brand manufactured by Radico Khaitan Limited. It was launched in 1999 and is among the highest-selling whisky brands in the country today.
Some key features of 8pm whisky:
- It is made from molasses and is a blend of imported Scotch malts and Indian grain spirits.
- It has a smooth taste with hints of oak and vanilla.
- 8pm whisky comes in five bottle sizes – 90 ml, 180 ml, 375 ml, 750 ml, and 1000 ml.
- It has an alcohol content of 42.8%
- 8pm Whisky is affordably priced and targets a younger demographic.
- Popular 8pm variants include 8PM Premium Black and 8PM Red.
- Radico Khaitan Limited is India’s fourth-largest spirits company and a major manufacturer of Indian Made Foreign Liquor (IMFL).
- 8pm whisky is manufactured at the company’s Rampur distillery in Uttar Pradesh.
So in a nutshell, 8pm offers a smooth, easy-drinking blended whisky experience at a pocket-friendly price point. This has made it a hit among liquor consumers in Assam and other parts of India.
8pm Whisky Prices in Assam in 2023
Let’s now look at the latest 8pm whisky price list in Assam in 2023 for different bottle sizes:
8pm Whisky Price in Assam 2023
|8pm price in Assam
|8pm price in Assam
|8pm price in Assam
|8pm price in Assam
|8pm price in Assam
The above prices are based on rates applicable in Assam state liquor shops and may vary across different shops. The prices are inclusive of all taxes.
As evident from the price list, 8pm whisky is attractively priced in Assam even for the largest 1000 ml bottle which comes for around ₹550 only. The 180 ml and 90 ml sizes are pocket-friendly too.
This affordable pricing is a key factor driving the popularity and consumption of 8pm whisky in the state.
factors That Influence 8pm Whisky Prices in Assam
The prices of 8pm whisky like any other liquor product in Assam is dependent on several factors:
Taxes imposed by the state government have a major impact on liquor prices in Assam. These include:
- Import fees on raw materials like malt
- Excise duty on manufactured alcohol
- Additional retail license fees
- GST at 18% on liquor
Higher taxes result in higher consumer prices. The base price of 8pm whisky increases substantially by the time it reaches the retail shops after these taxes.
2. Transportation & Distribution
Assam does not have a local 8pm manufacturing facility. The whisky comes from Radico Khaitan’s Rampur distillery in UP.
The costs of logistics and multiple middlemen in the distribution process adds to the final MRP printed on the bottles that consumers see on liquor shop shelves.
3. Profit Margins
Every stakeholder in the supply chain adds their own profit margin to the base price – the manufacturer, distributor, retailer, and liquor stores. This is done to account for their operational costs and business profits.
The cumulative impact of these margins results in a higher end-consumer price.
4. Demand & Supply
Higher demand than supply allows liquor sellers to command a higher price for products like 8pm. They can increase profit margins during seasons where consumption is very high.
Limited availability gives them pricing power. Assam’s huge demand for liquor means 8pm whisky pricing remains unaffected and consumers continue to pay the quoted MRP.
5. Location Within Assam
Transportation costs to carry the inventory vary across different parts of the state. Prices are usually a bit higher in remote districts compared to stores located closer to the warehouses in main cities.
So location does lead to minor variations in rates across Assam. But the difference is rarely more than ₹20-30 on average.
Factors That Boost 8pm Whisky Consumption in Assam
Now that we have looked at the pricing, let’s understand what makes 8pm one of the top-selling liquor brands in Assam.
1. Smooth Taste
8pm whisky has a smooth blending and mellow flavor that is preferred by many regular drinkers. It lacks the bitterness and burning sensation in the throat that some cheaper whiskies have.
2. Affordable Pricing
Priced between ₹50 – ₹550 in Assam, 8pm whisky suits almost every budget. It offers an accessible deal in terms of taste versus price paid.
3. Easy Availability
The brand has a good presence and inventory levels across liquor shops in Assam. Consumers can easily purchase it conveniently.
4. Popularity Among Youth
The promotion around its “Spirit of Celebration” tagline has created a lively, youthful image that resonates with younger drinkers in Assam.
5. Strong Brand Recall
An eye-catching logo, branding, and memorable “8pm” name have struck a chord with customers. It enjoys top-of-the-mind brand recall among liquor buyers.
6. Whisky Loving State
Assam has a historical affinity and taste preference for whisky, particularly among male drinkers. 8pm has capitalized on this demand.
7. Rapid Urbanization
Rising urbanization, youth mobility, and exposure to modern lifestyles is increasing social drinking. Younger consumers are driving liquor demand.
8. High Occasions & Festivals
Festivals, weddings, parties, and social get-togethers provide drinking opportunities where 8pm is consumed regularly.
How 8pm Whisky Prices May Change in Assam in 2023
Looking ahead, here are some likely scenarios that can influence 8 pm price in Assam in 2023:
- Increased Taxes – An excise duty hike on liquor is possible as the Assam government looks to increase revenue. This could make 8pm costlier.
- New Production Unit – Radico Khaitan setting up a local bottling plant in Assam can lower logistics costs and reduce prices.
- Higher Inflation – Rising input costs due to high inflation may compel price increases by the manufacturer & distributors.
- Festive Discounting – Liquor shops normally offer festive price discounts on brands like 8pm to boost sales. This may bring down rates during peak seasons.
- New Competitors – Other whisky brands launching may lead to competitive pricing from 8pm to retain market share.
- Premium Variants – A possible launch of more premium 8pm offerings (like 8pm black) could increase the average selling price.
To summarize, while taxes and inflation pose a risk of higher 8pm prices, factors like localized production and festivals discounts may lower rates. Either way, 8pm whisky is expected to continue its strong sales trajectory in 2023.
How to Buy 8pm Whisky in Assam at Lowest Rates?
Here are some tips to buy 8pm whisky in Assam at the most competitive rates:
- Opt for the 180ml or 90ml size if you want to sample it at a low cost
- Check liquor shops in the main city where you will find better prices than in interior areas
- Buying during festive seasons can help you get discounts
- Compare prices across different shops before purchasing
- Buy more bottles in one go rather than multiple single bottles
- Look for shops running promotions or deals at 8pm where you may find special rates
- Don’t buy from unauthorized sellers or illegal outlets to get real value
- Purchase online from licensed liquor shops if you get a lower price after discounts
- Join user loyalty programs by retailers offering exclusive member deals
- Keep an eye on 8pm prices around Diwali, and the New Year period for any reductions
By following these tips, you can now easily buy your favorite 8pm whisky in Assam at the lowest price possible!
I hope this detailed guide gives you a good understanding of the latest 8pm whisky price list in Assam this year. The brand continues to be a hot favorite among tipplers across the state owing to its affordable pricing, smooth taste, and strong brand image.
While taxes and input costs determine the retail rates, factors like rising demand and localized production can potentially reduce prices for consumers. Liquor lovers in Assam have continued access to this popular whisky without burning a hole in their pockets.
So what are you waiting for? Use these insights to buy 8pm whisky at a good rate and raise a toast with your friends today!