Absolut vodka is one of the most popular imported vodka brands available in Mumbai. Originating from Sweden, Absolut vodka is well known for its smooth taste and versatility as a premium spirit.
In this article, we will look at the latest Absolut vodka prices in Mumbai for September 2023. We’ll cover the current prices for all the major Absolut vodka variants available in 750ml bottles at liquor stores across the city.
Overview of Absolut Vodka
Absolut vodka was founded in 1879 by Lars Olsson Smith in Åhus, Sweden. The vodka is made from winter wheat and uses a continuous distillation process by column stills. This results in Absolut having a smooth, clean taste without any harsh bite on the palate.
Some key facts about Absolut vodka:
- Owned by French spirits company Pernod Ricard
- Over 90 countries where Absolut is sold
- Top-selling premium vodka brand globally
- A range of flavored vodkas is also available
Absolut promotes itself as a premium vodka for mixing in cocktails and drinking neat or on the rocks. It has received numerous accolades and awards at international spirits competitions over the years.
In India, Absolut vodka was launched in 2003 and is imported to the country by Pernod Ricard. It has grown to become one of the most popular imported vodka options available.
Absolut Vodka Prices in Mumbai 2023
Here are the latest Absolut vodka prices in Mumbai at the start of September 2023:
Absolut Plain Vodka
- 750ml – ₹2,900
This is the standard Absolut plain vodka with no flavors added. It has the signature smooth and mild taste the brand is known for.
Absolut Raspberry Vodka
- 750ml – ₹3,000
Infused with natural raspberry flavors, this gives a sweet and slightly tart fruitiness to the vodka. Useful for making cosmopolitan cocktails.
Absolut Citron Vodka
- 750ml – ₹3,000
Absolut Citron has a fresh lemon and lime flavor. It’s one of the most popular Absolut flavored vodkas. Works well in citrus-based drinks.
Absolut Mandarin Vodka
- 750ml – ₹3,000
Made with natural mandarin oranges to give a sweet and tangy orange flavor. Mixes nicely into fruit punch drinks.
Absolut Lime Vodka
- 750ml – ₹3,000
This has a refreshing lime flavor and aroma. Excellent for making vodka sodas or lime cocktail recipes like gimlets.
The prices listed above are recommended retail prices in Maharashtra state. Actual prices at shops may vary slightly.
Factors Affecting Absolut Vodka Prices
There are a few key factors that determine the retail pricing of Absolut vodka in Mumbai:
Taxes: There is a heavy tax structure on imported spirits in India, which contributes majorly to the retail pricing. This includes basic customs duty, agriculture infrastructure development cess, social welfare surcharge, etc.
Import Costs: As Absolut vodka is imported to India from Sweden, the landed cost including freight and insurance affects the pricing. Changes in import costs due to currency fluctuations also impact the retail price.
State Excise Duties: In Maharashtra, imported liquor like Absolut vodka is subject to state excise duties, which are revised annually. An increase in excise duty directly leads to higher prices.
Supplier & Retailer Margins: Distributors, retailers, and liquor stores also add their margins onto the base pricing while selling to the end consumer. Their profit margins account for a part of the final retail price.
Brand Positioning: Being a premium global vodka brand, Absolut vodka is priced at a level higher than local or economy brands. Its positioning allows retailers to command a premium price for the brand value.
Buying Absolut Vodka in Mumbai
Here are some tips for buyers looking to purchase Absolut vodka in Mumbai:
- Purchase only from licensed and authorized liquor shops. Avoid buying from illegal or dubious sources.
- Check the price at multiple stores, including duty-free shops at the airport. Rates may vary across different retailers.
- Look out for any ongoing discounts or promotions which can bring down the price. Some stores offer lower rates to privileged customers.
- Buying by the case (6 or 12 bottles) may be cheaper than purchasing individual bottles, due to bulk discounts.
- Time your purchase right if you want to buy at lower rates. Prices tend to be hiked before festivals or long weekends when demand rises.
- Online liquor delivery services like Living Liquidz and HipBar also offer Absolut vodka, sometimes at lower prices than offline retail.
- Don’t buy old stock liquor bottles that may have been sitting on the shelf too long. Check the manufacturing date before purchasing.
Price Trends for Absolut Vodka
Looking at historical pricing data, Absolut vodka has seen gradual but steady price increases over the past few years in Mumbai:
- A 750ml bottle of standard Absolut was priced at around ₹2,400 in 2018, rising up to ₹2,700 by 2021.
- The current ₹2,900 MRP for regular Absolut plain vodka has remained unchanged since last year. However, an increase in rates soon cannot be ruled out.
- Flavored Absolut vodkas which were earlier priced ₹200 to ₹300 cheaper, are now at par with the plain vodka variant at ₹3,000 per 750ml bottle.
- After a period of no hikes during the pandemic (2020-21), Absolut prices have been climbing up marginally from 2022 as liquor demand recovered.
- With rising inflation and input costs, the next few years could potentially see steeper price increments on premium liquor including Absolut.
How to Drink Absolut Vodka
Absolut vodka is quite flexible to experiment with. Here are some popular ways to drink Absolut vodka:
- On the Rocks – Pour 30-60ml Absolut over ice in a rocks glass. Add a lime wedge for a citrusy flavor.
- Vodka Soda – Mix 60ml Absolut with 90-120ml soda water and squeeze some lime for a refreshing drink.
- Bloody Mary – Stir 45ml Absolut with 120ml tomato juice, Worcestershire sauce, lime, and other seasonings. Garnish with a celery stick.
- Moscow Mule – Mix 45ml Absolut with lime juice and ginger beer in a copper mug. Garnish with mint and lime wedge.
- Cosmopolitan – Shake 60ml Absolut Citron with cranberry juice, lime, and triple sec. Strain into a martini glass and garnish with orange zest.
- Vodka Martini – Stir or shake 45ml Absolut vodka with dry vermouth and strain into a chilled martini glass. Garnish with olives or a lemon twist.
Enjoy Absolut vodka responsibly by drinking it in moderation over ice or mixing it into your favorite cocktails. With its smooth taste and kick, Absolut makes for an excellent premium vodka to keep stocked in your home bar.
Absolut vodka is a high-quality premium brand that commands good demand even with its relatively higher pricing in Mumbai. For consumers who appreciate a smooth and clean vodka to drink or mix, Absolut is certainly a very popular choice.
Given the rising inflation and input costs, some price increments for Absolut vodka in the near future seem likely. However, it remains reasonably priced compared to other imported spirit brands.
By following the tips in this article for buying Absolut vodka cost-effectively, you can continue enjoying this top-selling Swedish vodka in Mumbai. Remember to compare prices across multiple stores, look for discounts, and buy during off-peak periods to get the best deals.
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