Goa is known as one of the top destinations for liquor tourism in India. With lower taxes and abundance of brands, Goa attracts alcohol aficionados from across the country. One of the most popular whisky brands in Goa is After Dark, especially among young party-goers and tourists. In this article, we will look at the latest After Dark whisky prices in Goa for 2023.
About After Dark Whisky
After Dark is a premium grain whisky launched in 2017 and produced by Radico Khaitan. It is one of India’s fastest growing whisky brands and is aimed at the youth who like to party after dark. The taste profile of After Dark whisky is smooth and easy to drink, with notes of vanilla, butterscotch and honey. It has an alcohol content of 42.8% and is available in two variants – 375ml and 750ml bottles.
After Dark Whisky Prices in Goa (2023)
Here are the latest After Dark whisky prices in Goa at both retail shops and bars:
|Brand + Volume
|Cost of (375ml) After Dark Premium Grain
|Cost of (750ml) After Dark Premium Grain
These are MRP prices for 2023 for After Dark in Goa. However, prices can vary slightly across different shops and locations. Taxes are lower in Goa which makes liquor cheaper compared to other states.
Below is a more detailed analysis of After Dark whisky prices in Goa:
1. Retail Shop Prices
At retail liquor shops in Goa, a 375ml bottle of After Dark whisky will cost approximately ₹850 – 900. The 750ml bottle is priced in the range of ₹950 – 1000 at most retail shops. Popular liquor stores like Jimmy’s, Madame Rosa, and Purple Mood stock After Dark whisky at these rates.
Some high-end liquor stores in prime locations like Panjim may charge slightly higher, around ₹950 for 375ml and ₹1050 for 750ml bottle. But average prices range between ₹850-1000 for a bottle of After Dark whisky in Goa retail shops.
2. Restaurant/Bar Prices
If you plan to enjoy your After Dark whisky at a bar or restaurant in Goa, then be prepared to pay higher prices. Most standard bars and pubs charge around ₹1200-1400 for a 375ml bottle of After Dark. Some also offer it by the peg, costing ₹230-280 per 30ml peg.
For a 750ml bottle at a bar, prices can go up to ₹2000-2200 easily. Premium bars at 5-star hotels may charge even higher. For example, a beach shack may offer After Dark at ₹250 per peg, while a pub in Baga could charge ₹300 per peg.
Overall, bar/restaurant prices are 20-30% higher than retail store rates for After Dark Whisky in Goa. Make sure you check drink prices before ordering.
3. Buy from Retail Stores
Based on the above prices, it makes sense for tourists and visitors to buy After Dark whisky from retail liquor stores in Goa. You can save at least ₹200-300 per bottle compared to drinking at bars/pubs. Most places like Calangute, Baga, Anjuna, Panjim, etc have plenty of liquor stores where you can buy After Dark at reasonable rates.
Some popular stores offering the best rates are Purple Mood in Calangute, Madame Rosa near Vagator Beach, and Jimmy’s Liquor store in Panjim. Make sure to check batch codes and MRP before purchasing.
4. Prices may vary during Peak Season
Goa witnesses huge tourist crowds during the peak season from November to February. To capitalize on this, some stores may hike liquor prices, especially near popular beaches and party hubs.
For example, the MRP for After Dark may be ₹950 but some shops could charge ₹1100 during peak times. Similarly, bars and clubs may also inflate drink prices by ₹50-100 per peg.
So be prepared to pay 10-15% higher if you are visiting Goa during the crowded peak season and buying from beach shacks or bars. Buying from regular stores is still cheaper.
5. Tax Structure on Liquor in Goa
Here’s a quick look at the tax components that make up the retail price of liquor like After Dark whisky in Goa:
- Base Price (set by the manufacturer) – ₹420 for 750ml After Dark
- Import Fee – ₹20
- Excise Duty – ₹62
- VAT – ₹105 (@25% of MRP)
- Retailer Margin – ₹50
Total MRP – ₹657
The total taxation comes to around 40% of MRP. Thus, taxes in Goa are quite low compared to other states where total taxes can be 55-80% of MRP. This enables more competitive pricing of liquor including whiskies like After Dark.
Price Trends in 2023
The prices of After Dark whisky have remained stable in Goa over the past year without any major hikes. Going forward into 2023 too, no major price increases are expected in the range of more than 4-5%.
Only if taxation rates are tweaked by the Goa government, can we see considerable price movement. However, the current 25% VAT rate is expected to remain, keeping After Dark prices in check.
Overall, Goa continues to be the most affordable place in India to buy imported liquor like whiskies. For whiskey lovers, stocks like After Dark offer value for money due to the lower pricing. Make sure to take advantage of it during your next trip!
So this was a detailed look at After Dark whisky prices in Goa for 2023. Goa’s vibrant nightlife coupled with inexpensive alcohol makes it a haven for party-animals. After Dark’s smooth taste and affordable rates make it the perfect companion for a rocking night out in Goa!
Rates of Other Whisky Brands In Goa