After Dark Whisky Price in India 2023: State-Wise Price List

After Dark is one of the most popular whisky brands in India. It is manufactured by Radico Khaitan and comes in different variants like After Dark Fine Grain and After Dark Smooth. Over the years, After Dark has established itself as an affordable whisky with a smooth taste profile.

In this article, we will look at the latest After Dark whisky prices in India for 2023. We have compiled the prices for different variants across major Indian cities and states. Read on to find out After Dark whisky rate near you.

What is After Dark Whisky?

After Dark is a brand of Indian grain whisky, manufactured and marketed by Radico Khaitan. It is one of the highest-selling whisky brands in the economy segment in India.

Some key features of After Dark whisky:

  • It is made from grain spirit with no malted barley content. This makes it lighter and smoother as compared to malt whiskies.
  • Comes in two main variants – After Dark Fine Grain and After Dark Smooth. The fine-grain variant offers a richer taste.
  • Aged for around 2 years in oak barrels before bottling. This provides some smoothness and light woody tones.
  • Has an ABV of 42.8%, suitable for mixing in cocktails or having on the rocks.
  • Priced affordably ranging between ₹400 to ₹700 across different states in India.
  • Popular among youth and college students due to its easy drinkability and pricing. Often the first whisky brand tasted by many.

Why is After Dark so popular in India?

There are a few reasons why After Dark whisky is so popular among Indian whisky drinkers:

Smooth Taste: After Dark has a light and smooth taste, which makes it easy to drink. The grain spirit neutralizes any strong flavors, making it suitable for whisky beginners.

Affordable Pricing: Compared to most other whisky brands, After Dark is priced very competitively. A 750ml After Dark bottle can be purchased between ₹400 to ₹700 in most places. This makes it very popular among students and younger crowds.

Easy Availability: After Dark has a very wide distribution network across wine shops, bars, and retail outlets in India. You can easily find After Dark even in smaller towns and villages, which has contributed to its widespread popularity.

Smart Marketing: Radico Khaitan has carried out smart marketing campaigns positioning After Dark as a stylish, youth-centric brand. This has struck a chord with the target audience.

Smooth Mixer: After Dark can be easily mixed with sodas, juices, and cocktails without overpowering other flavors. This makes it a bartender’s favorite for whisky-based drinks.

After-Dark Whisky Types and Prices in India

After Dark whisky primarily comes in two main variants in India-

After Dark Fine Grain: This is the standard and original After Dark variant. It is a light and smooth whisky with notes of vanilla and butterscotch.

After Dark Smooth: This variant is comparatively smoother and lighter than the Fine Grain version. It is triple-filtered to provide a mellow character.

Both variants are available in 750ml bottles across India. The prices vary from state to state due to different liquor taxes and policies. Here is a look at the latest After Dark whisky price list in major Indian cities and states:

After Dark Whisky Price in Delhi

Delhi is one of the largest markets for After Dark whisky. Below are the latest prices in Delhi for 2023:

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Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 550
After Dark Smooth 750 ml ₹ 600

After Dark Whisky Price in UP

In Uttar Pradesh, you can purchase After Dark whisky at the following prices:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 610
After Dark Smooth 750 ml ₹ 650

After Dark Whisky Price in Kolkata

In Kolkata, West Bengal, the prices for After Dark are on the higher side:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 670
After Dark Smooth 750 ml ₹ 720

After Dark Whisky Price in Kerala

Kerala has very high liquor taxes, hence After Dark prices are steep here:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 1290
After Dark Smooth 750 ml ₹ 1340

After Dark Whisky Price in Punjab

In Punjab, you can get After Dark whisky at very affordable rates:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 480
After Dark Smooth 750 ml ₹ 520

After Dark Whisky Price in Hyderabad

Here are the After Dark whisky prices in Hyderabad & Telangana:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 1080
After Dark Smooth 750 ml ₹ 1120

After Dark Whisky Price in Uttarakhand

After Dark whisky prices in Uttarakhand are moderate at around:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml Approx ₹ 800
After Dark Smooth 750 ml Approx ₹ 850

After Dark Whisky Price in Andhra Pradesh

In Andhra Pradesh, including cities like Vijayawada and Visakhapatnam, After Dark comes at:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 1080
After Dark Smooth 750 ml ₹ 1120

After Dark Whisky Price in Bangalore

Bangalore, being an IT hub sees high demand for After Dark. The prices are reasonable:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 600
After Dark Smooth 750 ml ₹ 650

After Dark Fine Grain Whisky Price in Chennai

Chennai being in Tamil Nadu, has higher liquor prices. After Dark Fine Grain costs around:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 880

After Dark Fine Grain Whisky Price in Jharkhand

In Jharkhand, After Dark Fine Grain is available at:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 720

After Dark Fine Grain Whisky Price in Karnataka

In cities like Bengaluru, you can find After Dark Fine Grain Whisky at:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 600

After Dark Fine Grain Whisky Price in Tamil Nadu

Here are the prices for After Dark whisky in Tamil Nadu:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 880

After Dark Fine Grain Whisky Price in West Bengal

In Kolkata and the rest of West Bengal, After Dark Fine Grain comes at:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 670

After Dark Fine Grain Whisky Price in Odisha

After Dark whisky prices in Odisha are on the higher side:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 1000

After Dark Fine Grain Whisky Price in Chandigarh

In Chandigarh, you can find some of the lowest prices for After Dark:

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Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 420

After Dark Fine Grain Price in Goa

Goa, being a top tourist destination sees high demand. After Dark prices are reasonable at:

Whisky Variant Volume Price
After Dark Fine Grain 750 ml ₹ 450

So this was a round-up of the latest After Dark whisky prices across major states and cities in India for 2023. The prices vary from state to state based on factors like local taxes, logistics costs, and market dynamics. But overall, After Dark remains among the most affordable whisky options in India.

Is After Dark Whisky Worth the Price?

After Dark offers a very smooth and easy drinking experience at an affordable price point. It may not be as premium or complex as more expensive Scotch or malts, but it delivers good value.

For someone looking for their first tastes of whisky or a daily regular drink, After Dark hits a sweet spot. It is lighter on the palate, has well-rounded flavors and does not burn the throat much.

The pricing is competitive keeping in mind that it is an Indian grain whisky. In some states, a 750ml After Dark bottle is available for just around ₹400-500 which is great value.

However, enthusiasts looking for richer, more intense flavors may find After Dark to be lacking in depth and character. The simplicity and lightness is what defines the taste profile.

Overall, when judged for its intended positioning as an easy-drinking, smooth whisky, After Dark delivers decent quality and taste at an affordable budget price. The prices are nicely optimized for its target audience.

Price Comparison With Top Competitors

Here is how After Dark whisky prices compare against some of its top competitors in India:

  • Haywards Fine Whisky: Haywards is another bestselling grain whisky brand in the same segment as After Dark. It is priced similarly in the range of ₹400-₹700 for 750ml.
  • Royal Stag: Owned by Pernod Ricard, Royal Stag is the market leader in the regular whisky category. It is slightly more premium and priced between ₹550-₹850 for 750ml.
  • Blenders Pride: This is among the top-selling whiskies from Pernod Ricard’s portfolio. As a superior blended malt, Blenders Pride is priced higher between ₹700-1100 for a 750ml bottle.
  • Imperial Blue: Priced competitively at ₹450-700, Imperial Blue offers stiff competition to After Dark in the economy segment. It sells more volumes nationally.
  • Original Choice: Diageo’s Original Choice whisky is a strong competitor priced similarly ₹500-₹750 per 750ml bottle. It also focuses on youth and the mass market.

So while After Dark has been able to carve out a place for itself, competitors like Haywards, Imperial Blue, and Original Choice also offer strong competition in the same affordable price bracket.

Factors Affecting After-Dark Whisky Prices in India

There are several factors that impact the prices of After Dark whisky across different states in India:

  • State Excise Duties: The excise duties levied by states have a major impact on liquor prices. For example, After Dark costs nearly 3 times more in Kerala compared to Punjab due to higher state levies.
  • Local Taxes: Apart from excise, local VAT, GST, etc. also vary for alcohol and contribute to price variations.
  • Logistics & Distribution: Overheads related to transport and distribution in each state affect supply chain costs. Remoteness and local bottling impact this.
  • Demand & Supply: How popular the brand is and local supply conditions in each region impact market dynamics and prices.
  • Raw Material Costs: Rising costs of grain spirit and packaging materials also lead to price hikes.
  • Brand Positioning: After Dark positions itself in the affordable segment, which requires a balanced pricing strategy.
  • Competitor Pricing: Competitor offerings in the same segment lead to benchmarking and influence prices.
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So in addition to alcohol taxes, a combination of the above factors results in differing After Dark prices across India. However, the brand tries to remain affordable and accessible pan-India.

Price Trends Over the Years

If we look back over the last 5-6 years After Dark whisky prices in India have gradually moved upwards. Here are some key trends:

  • In most states, After Dark 750ml bottle prices have gone up by around ₹80-100 in the last 5 years.
  • The year-on-year price inflation has been modest at 5-7%.
  • Major supply chain disruptions and rising input costs during the pandemic led to slightly larger price hikes.
  • While excise duties have increased, brands have tried to absorb costs to some extent.
  • Regular promotional pricing, discounts, and offers have helped maintain affordability.
  • After Dark has maintained its competitive pricing edge despite price hikes.
  • The brand has taken selective price increases to retain its strong value proposition.

Going forward as well, After Dark prices are expected to follow an upward trajectory based on inflationary pressures. However, the brand is likely to retain affordability as a key strategic focus.

How to Buy After-Dark Whisky at Discounted Rates?

Here are some tips to buy After Dark whisky at discounted rates:

  • Look for retail shops or online stores running festive promotions offering discounts.
  • Buy larger 1 liter packs which typically have lower unit pricing. Can also buy full cases at wholesale rates.
  • Track online liquor stores for flash sales, combos, or coupon discounts for After Dark.
  • Join buyer clubs of online stores for member-exclusive discounted prices.
  • Apply for credit cards that offer additional card discounts on liquor purchases.
  • Buy during happy hours at bars when drinks are sold at reduced rates.
  • Purchase from states with lower taxes like Chandigarh and Delhi to get bottles at cheaper prices.
  • Buy when moving from lower tax states to higher tax states and carry limited liquor allowance legally.
  • Reorder when there are volume discounts or free bottles on repeat purchases.

So keep looking for such opportunities to buy your favorite After Dark whisky at the best-discounted price!

Conclusion

After Dark offers a smooth, easy sipping experience for whisky lovers on a budget. It manages to straddle affordability and quality quite well.

Across states, the After Dark whisky price in India ranges between ₹400 – ₹1300 approximately with marginal differences between variants. Taxes and state policies lead to wider price variations.

Among competitors, it holds its own with smart pricing strategies and brand positioning. On the whole, After Dark continues to appease Indian whisky drinkers with its light, grain-based taste profile and sensible pricing.

Next time you are planning to buy whisky, keep an eye out for attractive deals and discounts to get your After Dark bottles at the best price!

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