As an alcohol connoisseur and expert on liquor pricing in Uttar Pradesh, I get many queries on the rates of popular whisky brands available in UP. One whisky that is high in demand across the state is After Dark Premium Whisky. This excellent Indian whisky by Radico Khaitan offers a smooth taste profile with hints of oak and vanilla. It’s an affordable whisky perfect for casual drinking and parties.
In this article, I will provide a price list and in-depth analysis of After Dark Whisky rates across various volumes in Uttar Pradesh.
Overview of After Dark Whisky
After Dark Whisky is an Indian grain whisky produced by Radico Khaitan at their Rampur distillery in Uttar Pradesh. It is an 80 proof whisky Bottled at 40% alcohol by volume (ABV).
Some key features of After Dark Premium Whisky:
- Aged for over 4 years in oak barrels
- Smooth taste with notes of vanilla, butterscotch and oak
- Blended with Indian grain spirit and imported Scotch malts
- Priced affordably compared to other whisky brands
- Popular in UP and across North India
After Dark whisky comes in various pack sizes – 90 ml, 180 ml, 375 ml, and 750 ml bottles. It is also available in 180 ml and 375 ml pouches.
After Dark Whisky Price List in Uttar Pradesh
Here is an overview of latest After Dark whisky rates in UP:
|Brand + Volume
|Cost of (90ml) After Dark Premium
|Cost of (180ml) After Dark Premium
|Cost of (375ml) After Dark Premium
|Cost of (750ml) After Dark Premium
The above prices are revised as of August 2023, applicable across liquor shops in Uttar Pradesh. The prices can vary +/- 10% across different shops based on location.
Cost of 90ml After Dark whisky – The miniature 90 ml bottle is ideal for trial and sampling. It is priced reasonably at ₹110 in UP.
Cost of 180ml After Dark – The 180 ml pouch pack is popular among regular drinkers. Its pricing is around ₹190 making it an affordable option.
Cost of 375ml After Dark – The 375 ml pack is suited for couples and small groups. Its pricing is ₹310 making it great value for money.
Cost of 750ml After Dark – The 750 ml bottle is preferred for larger groups. Priced at ₹450, it offers the best value for this excellent whisky.
Delhi, Haryana, and Rajasthan being closer to the distillery have slightly lower prices by 5-7% on average. Eastern UP districts like Gorakhpur, and Varanasi may see higher prices compared to Noida, Ghaziabad, Lucknow, and Agra.
Factors Affecting After-Dark Whisky Prices in Uttar Pradesh
There are several factors that influence the pricing of After Dark whisky in Uttar Pradesh:
Taxes – High excise duties, VAT, and transportation taxes imposed by the UP government result in a higher base price. Around 60% of the MRP is tax.
Input Costs – Rising production costs due to glass, grain prices affect the distiller’s pricing.
Location – The outlet’s proximity to Rampur distillery reduces logistics costs. Prices are slightly higher in distant UP districts.
Shop Type – Premium outlets charge higher than standard shops. Prices in malls are 5-8% more than local liquor shops.
Demand – High demand for After Dark whisky allows retailers to price it on the higher side. Low demand may see discounts.
Festive Season – Prices tend to rise during festive occasions like Holi, Diwali, and New Year’s by 5-10% due to higher demand.
Price Trends For After-Dark Whisky in Uttar Pradesh
Analyzing historical rates over the last 5 years, here are the price trends for After Dark whisky in UP:
- 2018 – 750ml After Dark was ₹380, 180ml pouch was ₹170
- 2019 – Rates increased by 6-7% due to higher input costs
- 2020 – Prices remained stable as sales dipped during lockdowns
- 2021 – With relaxations, prices rose by 12-15% across all packs
- 2022 – Further 10% increase in MRP pushed by higher taxation
- 2023 (current) – Prices have stabilized as demand and supply are balanced
Hence, we see a gradually rising price trend over the years. However, the excellent brand equity and a loyal consumer base of After Dark whisky sustain its volumes.
Among all the pack sizes, the 180ml pouch has seen the highest % price growth. It is the most popular pack and sees the highest sales among regular drinkers.
How do Prices Of After Dark Compare With Other Whisky Brands in Uttar Pradesh?
After Dark is competitively priced against similar standard whisky brands like Original Choice, Director’s Special, Antiquity Blue, etc. It is priced at a 5-15% premium over cheaper whisky brands.
Compared to premium whiskies like Blenders Pride, Royal Stag, and McDowell’s No.1, After Dark is attractively priced at 30-45% lesser.
So a 750ml bottle of Blenders Pride costs ₹700-750, while After Dark is available for ₹450 – making it a great value.
It is a mid-priced whisky brand that serves the value segment needs.
At the same time, it is easier on the wallet than the very top premium imported scotch whiskies like Glenmorangie, Rick Lagavulin etc priced well over ₹4000-5000 a bottle.
Competitive Pricing Gives After Dark an Edge in Uttar Pradesh
Strategic pricing gives After Dark whisky a competitive edge in UP:
- Appeals to daily drinkers who find it economical for regular consumption.
- Premium drinkers appreciate the affordable luxury it offers vis-a-vis pricier Scotch.
- Retailers enjoy healthy margins on volume sales of this fast-moving brand.
- After Dark’s price-to-quality ratio makes it stand out in the Indian whisky market.
- Affordable pricing aids After Dark’s popularity and sales in UP’s price-sensitive liquor market.
- Value pricing makes it accessible to a wider range of consumers, unlike premium whisky brands.
Thus, smart pricing and promotions have contributed significantly to After Dark’s steady growth trajectory in Uttar Pradesh over the years. With demand likely to remain strong, After Dark looks set to retain its positioning as a value-for-money whisky option.
I hope this detailed analysis provides comprehensive insights into After Dark whisky’s current price scenario as well as price trends across various volumes in Uttar Pradesh. Strategic pricing has been key to the brand’s success. Premium quality and affordable pricing make After Dark whisky a value-for-money choice for UP’s whisky drinkers. For me as a whisky expert, it never disappoints and remains one of my top recommendations for enjoying neat drinks or cocktails on a budget. Cheers!