Amrut Fusion and Amrut Naarangi are two premium whiskies from the renowned Amrut Distilleries in Bangalore, India. Amrut was the first single malt whisky to be produced in India and has gained worldwide recognition for its quality and flavor. The brand has a strong presence in Maharashtra, with Pune being one of the top markets. In this article, we will look at the latest Amrut Fusion and Amrut Naarangi whisky prices in Pune as of August 2023.
Amrut Fusion Whisky Price in Pune:
Amrut Fusion is the flagship whisky from Amrut Distilleries and has been aged in ex-bourbon barrels. It is bold and complex with notes of spice, chocolate, and oak. Amrut Fusion is very popular among whisky connoisseurs in Pune and sees robust demand. Here are the latest Amrut Fusion whisky prices in Pune for a 750ml bottle:
- Retail shops: Rs. 4,062
- Bars and restaurants: Rs. 4,500 – Rs. 5,000 (approximately)
- Online: Rs. 4,100 – Rs. 4,300
The retail shop prices tend to be the lowest, while bars and restaurants charge a premium being on-premise locations. Online prices on sites like Living Liquidz are competitive compared to offline retail.
Amrut Naarangi Whisky Price in Pune:
Amrut Naarangi is an innovative expression from Amrut finished in orange peel for extra fruitiness. It is the first single malt whisky in the world to be finished in fragrant Indian orange. Amrut Naarangi offers notes of orange chocolate, vanilla, spices and oak. As a limited release, it commands a higher price than Amrut Fusion in Pune:
- Retail shops: Not commonly available
- Bars and restaurants: Rs. 9,500 – Rs. 11,000 (approximately)
- Online: Rs. 10,399
Given its limited availability, Amrut Naarangi is rarely found in regular retail shops in Pune. It is served at some premium bars and restaurants, where a small 30ml serving could cost Rs. 500-600. Online is the easiest option to buy a full bottle, but you pay a premium for the exclusivity.
Whisky Pricing Factors:
Some of the factors that influence Amrut whisky prices in Pune are:
- Taxes: Import duties, excise duties, GST, etc. contribute to over 60% of the retail price.
- Brand positioning: Premium brands like Amrut price their whiskies higher based on their aspirational branding.
- Location: On-premise locations like bars/restaurants have higher overheads and therefore higher prices.
- Supply: Lower supply of rare/exclusive expressions allow retailers to command a premium.
Comparing Prices of Different Volumes:
Here is a break-up of Amrut Fusion whisky prices in Pune across different bottle volumes:
|Typical Retail Price
As you can see, the per ml price is the lowest for the 750ml bottle. The 180ml and 90ml sizes are meant for trial consumption and come at a proportionally higher per ml cost. The 375ml is a mid-size option suited for gifting.
Price Trends in 2023:
- Amrut Fusion: Prices have remained stable with only minor fluctuations in 2023. The slight increase is possible due to inflationary pressures.
- Amrut Naarangi: Being a limited edition, its price is expected to hold steady or even increase in 2023 as stocks deplete.
So in summary, Amrut Fusion at around Rs. 4,000 and Amrut Naarangi at over Rs. 10,000 remain the expected prices in Pune for 2023 barring any unforeseen events. Stock availability and promotional discounts could lead to temporary price drops. Overall, the premium positioning of Amrut whiskies will continue to command a higher-than-average price tag.
Amrut Fusion and Amrut Naarangi are premium single malt whiskies that are loved by enthusiasts in Pune for their bold flavors and smooth finish. With its experience and brand value, Amrut has pricing power and doesn’t engage in deep discounts. The prices are inclined to the premium segment but offer great value given the exotic variants like Naarangi. This 2023 price list will help you know what to expect when buying Amrut whiskies in Pune. Remember to enjoy these fine whiskies responsibly!
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