Amrut Whisky, produced by Amrut Distilleries in Bangalore, is one of the most popular Indian single malt whiskies. Known for its bold and complex flavor profile, Amrut has gained global recognition and numerous accolades. As Amrut builds its reputation as a world-class single malt, it is becoming increasingly popular across India. However, Amrut’s premium quality comes at a price – it is one of the more expensive Indian whisky brands.
In this article, we will look at the latest Amrut whisky prices in India in 2023 for the 750ml bottle. Prices are given for major cities across different states to give you an idea of how much you can expect to pay for Amrut’s flagship single malt whisky.
Overview of Amrut Whisky
Amrut Distilleries was founded in 1948 by J.N. Radhakrishna. Located in Bangalore, Karnataka, Amrut began by producing Indian Made Foreign Liquor (IMFL) brands including the popular Amrut Fusion whisky.
However, it was the launch of their eponymous Amrut Single Malt in 2004 that really put Amrut on the global whisky map. Amrut was the first single malt whisky to be made in India.
Single malt whiskies are made from 100% malted barley, distilled, and matured at a single distillery. This gives them a distinct character that reflects the local climate, water source, and production methods.
Amrut’s single malt whiskies are inspired by Scotch whisky-making techniques but adapted for India’s warmer climate. They are distilled from Indian six-row barley grown in Punjab and Rajasthan. The whiskies are aged for up to 8 years in American oak ex-bourbon barrels at Amrut’s distillery in Bangalore.
The use of Indian barley and rapid maturation in Bangalore gives Amrut single malts a robust, spicy character quite different from Scotch. Yet, Amrut competes head-to-head with storied Scottish distilleries when it comes to quality, complexity, and global awards.
Some of Amrut’s most acclaimed expressions include:
- Amrut Single Malt: The standard Amrut single malt aged for 6-7 years. Light gold in color with rich honeyed malt, fruit, and spice flavors.
- Amrut Fusion: Blend of single malt matured in ex-bourbon barrels and peated single malt aged in ex-sherry casks. Smoky yet fruity and complex.
- Amrut Cask Strength: Higher proof version of the single malt at 61.8% ABV. Intense and bold.
- Amrut Peated Single Malt: Heavily peated Indian single malt with an intense smoky flavor.
- Amrut Spectrum 004: Experimental series aged in various barrel types like port and rum.
Over the years, Amrut has won over 50 medals at global spirits competitions. It was named “Third Finest Whisky in the World” by whisky guru Jim Murray in 2010, a milestone for Indian whisky. This prestige is reflected in Amrut’s premium pricing across India.
Amrut Whisky Prices in Major Indian Cities in 2023
Here are the latest prices for a 750ml bottle of standard Amrut Indian Single Malt Whisky in major cities across different states:
Prices range from ₹3,000 in Goa to ₹4,600 in Guwahati for a 750ml bottle. However, in most major cities like Mumbai, Delhi, Chennai, etc. prices hover between ₹4,100 to ₹4,500.
Some key points:
- Mumbai has the lowest price among metros at ₹4,100. Delhi is costlier at ₹4,500.
- In the home state of Karnataka, Amrut is priced at ₹4,250 in Bengaluru.
- Hyderabad and Chennai have identical prices of ₹4,400.
- Non-metro cities like Lucknow, Chandigarh, and Jaipur also retail Amrut at ₹4,400.
- The northeast sees higher prices like ₹4,600 in Guwahati.
- Goa is the cheapest at just ₹3,000 per 750ml bottle.
So in most of India, expect to pay between ₹4,000-4,500 for a bottle of award-winning Amrut single malt whisky. Of course, prices also vary by retail shop with lower rates at duty-free stores.
Factors Affecting Amrut Whisky Prices in India
Amrut whisky prices depend on several factors:
1. Taxes: Like all alcohol, Amrut prices vary state-wise based on the local VAT, excise duty, license fees, and other taxes imposed. States like Goa with lower taxes have lower prices.
2. Demand and Popularity: In major metro cities where demand is high, Amrut can be priced higher. Also, increased popularity and brand awareness enhance the premium pricing.
3. Transportation Costs: Costs incurred in transporting Amrut from the Bangalore distillery to different states also impact end-retail prices. Distance from Karnataka plays a role.
4. Import Duties: For Amrut expressions sourced from international markets, import duties and customs raise prices higher than domestic offerings.
5. Retailer Margins: The exact MRP depends on distributor and retailer margins, which account for 20-30% of the distillery price. Bigger cities have higher retailer margins.
6. Real Estate Costs: In prime locations like five-star hotels, malls, and high-end liquor stores, higher real estate costs also drive up Amrut’s price.
7. Auction Value: Rare and limited releases like festival specials or single casks are sometimes auctioned for lakhs, increasing the perception of Amrut as a luxury.
Price Trends for Amrut Whisky
Over the past few years, Amrut Whisky prices have seen gradual but steady increases across most major cities in India. For example:
- In Delhi, the MRP has gone up from around ₹4,000 in 2018 to ₹4,500 in 2023 – a 12.5% increase.
- In Bengaluru, the hometown price has risen from ₹3,800 in 2019 to current levels of ₹4,250, an 11% bump.
- Even in duty-free Goa, Amrut 750ml bottle now retails for ₹3,000 compared to approximately ₹2,600 in 2020.
Given rising inflation and input costs, industry experts predict Amrut prices may climb 5-10% higher in the coming years. The introduction of more exclusive cask-strength and experimental batches could also push up the average selling price.
However, Amrut Distilleries may absorb some cost pressures to balance premium pricing with increasing nationwide demand. Higher sales volumes could help keep prices competitive even at ₹4,000-5,000 levels for standard expressions like the Classic Single Malt.
Buying Amrut Whisky in India
Here are some tips for buying Amrut at the best prices in India:
- Check liquor stores in your home state for the latest deals and discounts.
- Duty-free stores in airports or otras offer lower prices than regular shops.
- Buying directly from distributor shops can save 20-30% over MRP.
- Online sites like Living Liquidz, Hip Bar, and WeGot offer discounted rates.
- Joining Amrut’s Cask Club gets special member prices on new releases.
- Limited edition Amruts are easily found via online whisky retailers.
- Traveling to lower-tax states like Goa saves about ₹1000-1500 per bottle.
- Keep an eye out for price fluctuations; buy more during lower price periods.
- Avoid very old, dusty bottles which may be overpriced. Check for batch details.
So while Amrut whisky sits at a premium price point, there are ways to find a good deal on this top-notch Indian single malt. Given its quality and reputation, most whisky fans agree that Amrut is worth the price tag.
Price Comparison With Other Whisky Brands
It helps to compare Amrut’s prices against other popular whisky brands in India:
- Johnnie Walker Black Label: ₹3500-4000 for 750ml
- Glenfiddich 12 Years: ₹5500-6000
- The Macallan Double Cask 12 Years: ₹11000+
- Paul John Indian Single Malt: ₹3000-3500
- Jameson Irish Whiskey: ₹3000-4000
- Blenders Pride Reserve Collection: ₹1400-1600
So Amrut sits in the premium segment but below ultra-high-end Scotches like Macallan. It is priced above lower-end blended scotch whiskies like Johnnie Walker Black Label. Among Indian single malts, Amrut is marginally pricier than Paul John but widely seen as superior in quality.
Overall, Amrut offers outstanding value to Indian whisky lovers given its stellar reputation and complex, high-quality spirit. The prices are justified for a world-class single malt made right here in India.
Amrut has earned a cult following among whisky connoisseurs in India and globally. As the pioneer of Indian single malt whisky, it commands premium pricing between ₹4000-5000 for a 750ml bottle in most parts of India.
While not cheap, Amrut prices are stable with gradual increases in line with its reputation and rising popularity. When you consider the complex flavors and award-winning pedigree of Amrut, it is reasonably priced compared to Scotch whiskies of similar quality.
Discerning whisky drinkers agree that Amrut represents an outstanding Indian spirit and is worth the investment to experience a ground-breaking single malt whisky. With its innovative expressions and expanding range, exciting things are always brewing at Amrut Distilleries for fans of great Indian whisky.