Antiquity Blue is one of the most popular whisky brands in India, known for its bold and smooth taste profile. This classic Indian whisky has a loyal consumer base in Pune as well, with demand remaining high throughout the year. If you are looking to buy a bottle of Antiquity Blue in Pune, it is important to know the latest prices to get the best deal. In this article, we will provide a detailed price list of Antiquity Blue whisky in Pune in 2023.
Overview of Antiquity Blue Whisky
Antiquity Blue is an Indian whisky produced by United Spirits Ltd (USL), which is part of the Diageo group. It was launched in the 1990s and is aged for around 5 years in oak barrels before bottling. This results in a rich golden hue and layered flavors like honey, spice, and vanilla. Antiquity Blue has an alcohol content of 42.8%.
It is positioned as a premium whisky brand in India and comes in signature blue bottling. It is targeted at upper-middle-class consumers who want high-quality whisky to enjoy on special occasions or sip regularly. Antiquity Blue faces competition from other similar premium whiskies like Blenders Pride, Royal Stag, and McDowell’s No.1. However, it has carved a niche for itself thanks to smart branding and consistent product quality.
Antiquity Blue Whisky Prices in Pune (2023)
Here are the latest Antiquity Blue whisky prices in Pune as of 2023:
|Brand + Volume
|Cost of (90ml) Antiquity Blue Whisky
|Cost of (180ml) Antiquity Blue Whisky
|Cost of (750ml) Antiquity Blue Whisky
|Cost of (1000ml/1Ltr) Antiquity Blue Whisky
|Cost of (2000ml/2Ltr) Antiquity Blue Whisky
As you can see, the price of Antiquity Blue in Pune ranges from ₹180 for a 90 ml bottle to ₹3400 for a 2-liter bottle. The 750 ml format, which is the standard whisky bottle size, costs around ₹1400.
The 180 ml and 90 ml sizes are meant for trial consumption or gifting purposes. The larger 1-liter and 2-liter sizes offer better value for money for regular drinkers or those buying in bulk quantity.
Factors Affecting Antiquity Blue Whisky Prices in Pune
The prices of Antiquity Blue whisky in Pune depend on several factors:
- Taxes: Import duties, excise duties, VAT, and GST significantly impact the retail price. Around 60% of the price is due to different taxes.
- Shop Type: Premium liquor stores charge higher than normal retail shops. Duty-free shops at airports sell at lower prices.
- Location: Prices tend to be a bit higher in upmarket localities compared to other areas. Transport costs also add to the price.
- Seasons: During festive periods like Diwali or New Year’s Eve, demand rises resulting in marginal price increases.
- Discounts: Shops sometimes run special discounts, offers like buy 1 get 1 free, or deals on bulk purchases which bring down the effective price.
- State policies: Different states have varying excise duties and pricing policies for liquor, causing price variations.
So consumers need to keep these factors in mind while purchasing Antiquity Blue in Pune to get the best price. Checking prices across a few shops can help find a good deal.
Price Trends in Recent Years
If we analyze the price trends over the last few years, Antiquity Blue whisky has seen a gradually rising price curve in Pune:
- In 2018, a 750 ml bottle cost approximately ₹1200
- In 2020, prices crossed the ₹1300 mark driven by tax hikes and inflationary pressures
- The current 2023 price of around ₹1400 indicates a steady price hike in tune with rising costs
However, Antiquity Blue still offers good value in the premium whisky segment compared to similar brands. Its demand and sales volumes have remained strong in spite of the price increases.
How to Find the Best Deals on Antiquity Blue in Pune?
Here are some tips to get the lowest prices on Antiquity Blue whisky in Pune:
- Buy during special discount schemes around the festive seasons
- Opt for larger 1-liter or 2-liter bottles to get better rates
- Look out for ‘Buy 1 Get 1’ type offers on 750ml bottles
- Purchase from duty-free stores at Pune Airport for 10-15% lower prices
- Check prices at different retail shops and online stores for comparison
- Register at loyalty programs of stores like Wine Shops or HipBar to avail of member-only discounts
So keep an eye out for such deals and offers to maximize savings on your Antiquity Blue purchases in Pune. With some smart shopping, you can get attractive prices without compromising on premium quality.
Is Antiquity Blue Worth Its Price in Pune?
At a starting price of around ₹1400 for 750ml, Antiquity Blue sits at the upper end of the Indian whisky price spectrum. But it offers a blend and flavor profile that few other brands can match. Smooth and mellow with rich intensity, it truly satisfies both connoisseurs and regular whisky drinkers.
For the premium construction, brand cache, and sheer enjoyment it provides, Antiquity Blue represents very good value for money in Pune. It may be priced higher than cheaper whisky brands, but it really delivers on quality.
The rising prices have not dampened enthusiasm for this whisky among Pune’s consumers. For whisky lovers and those who appreciate fine spirits, Antiquity Blue is certainly worth every rupee. With discerning choice and wise buying, one can still purchase it at reasonable prices in Pune.
So if you are looking for a top-notch Indian whisky, Antiquity Blue gets a strong recommendation. Its consistently appealing and complex taste backed by smart marketing has ensured its place among the finest whiskies available in Pune today.
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