Black & White Whisky Price in Assam 2023 [Updated List]

Black & White is one of the most popular whisky brands in India. This iconic Scotch whisky needs no introduction. It’s smooth blend and affordable pricing has made it a staple in bars and liquor cabinets across the country.

In this article, we will look at the latest Black & White whisky price list in Assam for 2023. We will cover all the popular pack sizes available in the state and how the prices compare to other parts of India.

An Overview of Black & White Whisky

Black & White is a brand of Scotch whisky owned and produced by Diageo. It was first produced by the London based James Buchanan & Co in the 19th century.

The brand gets its name from the iconic black and white labrador retriever image featured on its bottles and packaging. This was incorporated in the early 20th century and has now become synonymous with the brand.

Some key facts about Black & White:

  • It is a blend of up to 40 different malt and grain whiskies from various distilleries. This provides a smooth and consistent taste profile.
  • The blend contains a higher proportion of grain whisky than malt whisky. This makes it more affordable than most single malts.
  • It is aged for upto 6 years in oak casks before bottling. This provides the golden hue and smooth rounded flavor.
  • Black & White is sold in over 150 countries worldwide. It enjoys a strong market share in Asia, Africa and South America.
  • In India, it occupies over 55% market share in the standard Scotch whisky segment.

Black & White Whisky Prices in Assam

Now let’s take a look at the latest Black & White whisky prices in Assam for the popular pack sizes:

1. Black & White Whisky Price in Assam for 1000ml

The biggest 1 litre pack is the most economical way to purchase Black & White in Assam. It retails for an MRP of ₹2000 in the state.

However, you can find discounts of over 10-15% on this pack at most liquor shops and online stores. This brings down the price to around ₹1700 – ₹1800 levels.

This pack gives you the lowest per ml price. It is great for enjoying Black & White at home or stocking up your bar.

2. Black & White Whisky Price in Assam for 750ml

The 750ml pack is the next best selling size for Black & White in Assam. The MRP for this medium sized bottle is ₹1500.

Here again, attractive discounts are available both offline and online. The best price you can get this pack for is ₹1200 – ₹1300.

This makes it more affordable than the 180ml and 375ml packs in terms of per ml pricing. At the same time, it is easier to carry around than the 1 litre pack.

3. Black & White Whisky Price in Assam for 375ml

The 375ml pack is meant for personal use and trial consumption. Its recommended MRP is ₹800.

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With negotiations you can pick this up for approximately ₹650 from local liquor vendors.

Online stores also retail this at around ₹600 – 650 including discounts and coupons.

This smaller pack fits easily in your pockets. It is great if you just want to sample the Black & White taste and blend.

4. Black & White Whisky Price in Assam for 180ml

The 180ml mini bottle is the smallest regular pack size available for Black & White in Assam. Its MRP is fixed at ₹450.

You may get this for ₹400 or less at some shops, especially if buying in bulk. However, the discounts are lower on this pack.

The 180ml size is meant for very occasional drinking or trial. At ₹400, it works out to be more expensive than bigger packs in terms of per ml pricing.

5. Black & White Whisky Price in Assam for 60ml

Lastly, there is the 60ml nip size. This is the smallest pack marketed specifically for retail sale in Assam.

Its maximum retail price is ₹150. You can negotiate it down to ₹120-130 levels if buying a few bottles together.

This nip size is intended for very limited trial consumption. Or enjoying Black & White in small quantities on special occasions.

The per ml price is understandably higher than the bigger packs. But the lower absolute price makes it an affordable purchase.

Price Comparison With Other States

Now let’s compare Black & White whisky prices in Assam with some other major states:


1000ml Price

750ml Price

375ml Price













West Bengal








If you look at the table above, Black and white is the cheapest in Assam compared to the other major states.

In fact, the prices in Assam are among the lowest in India. For example, the 375ml pack costs ₹600-650 in the state. Whereas in Delhi, the same bottle is priced around ₹750-800.

This relative affordability has contributed to the widespread popularity and high sales volume of Black and white in Assam.

Factors Affecting Pricing in Assam

There are several factors at play in keeping Black & White whisky prices low in Assam:

1. Lower Taxes

Alcohol taxation rates are lower in Assam compared to many other states. The total excise duties and VAT come to around 38-40% of the MRP. In states like Maharashtra and Karnataka, this tax component is 45% or more.

2. No Import Duty

Assam has a bonded warehouse facility where imported liquor like Black and white can be stored duty-free. This eliminates the need to pay the 150% import duty levied in the rest of India.

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3. Transportation Efficiency

Assam has relatively quick and cost-efficient logistic connectivity. Most of the supplies arrive via road from the Kolkata port. This keeps the overhead costs lower.

4. Retail Competition

There is healthy competition among liquor retailers in Assam. To attract customers, they often absorb some of the discounts rather than passing it all on to consumers.

5. Brand Popularity

Black & White has excellent brand visibility and loyalty in Assam. The high sales volumes enable cost-effective distribution and inventory management for sellers.

These factors allow retailers to keep decent profit margins even while selling Black & White at lower prices compared to other states. Consumers in Assam are the biggest beneficiaries of this.

How To Buy at Best Price?

Here are some tips to help you buy Black and white at the lowest rates in Assam:

  • Opt for the 1 litre or 750ml packs for best value. The smaller packs are priced higher per ml.
  • Check local store prices before buying online. Offline prices can be lower due to lower overhead costs.
  • Buy from shops located outside prime city areas. Liquor prices are lower in small towns and rural areas.
  • Ask the retailer for special discounts or schemes applicable. You can get 5-10% off on bulk purchases.
  • Join retailer member loyalty programs to avail of special member-only prices periodically.
  • Look out for festive season offers and limited-period price reductions from brands.
  • Compare prices across websites like Living Liquidz and HipBar before ordering online. Opt for free home delivery.

So visit your nearest liquor vendor today and pick up your preferred Black and white pack at the best rate! With prices this attractive, you can enjoy your favorite Scotch more frequently without burning a hole in your pocket!

Price of Black & White Whisky in Major Cities of Assam

Here is a table summarizing Black & White whisky prices in some of the major cities and towns of Assam:

City 1000ml Price 750ml Price 375ml Price
Guwahati ₹1700 – ₹1800 ₹1200 – ₹1300 ₹600 – ₹650
Dispur ₹1650 – ₹1750 ₹1150 – ₹1250 ₹550 – ₹600
Dibrugarh ₹1700 – ₹1800 ₹1200 – ₹1300 ₹600 – ₹650
Nagaon ₹1650 – ₹1750 ₹1150 – ₹1250 ₹550 – ₹600
Jorhat ₹1700 – ₹1800 ₹1200 – ₹1300 ₹600 – ₹650
Tezpur ₹1650 – ₹1750 ₹1150 – ₹1250 ₹550 – ₹600
Silchar ₹1700 – ₹1750 ₹1100 – ₹1200 ₹550 – ₹600
Bongaigaon ₹1600 – ₹1700 ₹1100 – ₹1200 ₹500 – ₹550
Dhubri ₹1600 – ₹1700 ₹1100 – ₹1200 ₹500 – ₹550
Diphu ₹1600 – ₹1650 ₹1100 – ₹1150 ₹500 – ₹550
North Lakhimpur ₹1650 – ₹1750 ₹1150 – ₹1250 ₹550 – ₹600

As you can see, prices are a bit lower in the smaller towns compared to the big cities. But there are no drastic variations.

Within a given city, the prices will differ depending on the locality. Areas with a higher density of liquor shops will have more competitive pricing.

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The prices are also uniform across different types of retailers like liquor stores, supermarkets, hotels, bars, etc.

As long as you have a valid liquor license, you can buy Black and white from the most affordable shop in your locality.

Price Trends Over the Years

If we look at historical prices, Black and white whisky has become pricier in Assam over the long term. However, the price rise has been gradual and slower than inflation.

For example, back in 2015, a 750ml bottle of Black & White used to retail for around ₹900 – ₹1000 in Assam. Today the same bottle costs ₹1200 – ₹1300. That’s an increase of just 30% in 8 years.

The GCC (Gross Consumer Price) inflation in the same period has been over 50%. So effectively, Black and white whisky has become more affordable in Assam when you consider the inflation-adjusted price drop.

Some key reasons for this pricing trend:

  • Relatively low rate of excise duty hikes on liquor in Assam over the years compared to other states
  • Stable input costs for Black & White as bulk imports from Scotland have continuity
  • Strong brand equity and popularity allow volumes to compensate for price hikes
  • Retailers absorbing some of the rising costs to retain sales volumes

The bottom line is – customers in Assam have consistently enjoyed reasonable black-and-white prices over the years. The trend is likely to continue going forward in 2023 and beyond.

Difference Between MRP and Retail Price

It is important to note the difference between MRP and actual retail price while buying liquor in Assam.

The MRP printed on the bottle is the Maximum Retail Price. This is the upper limit for the price charged.

However, liquor retailers in Assam generally sell below the MRP after factoring in discounts and schemes.

For example, you may see the MRP as ₹1250 on a 750ml bottle of Black & White. But the actual retail invoice price after discounts could be ₹1200.

This difference arises due to factors like:

  • Distributor discounts
  • Retailer promotional offers
  • Loyalty programs
  • Rounding off to attractive numbers

The extent of the discount will vary for each purchase. But do expect to get Black & White in Assam at 5-15% lower than the labeled MRP.


I hope this detailed guide has given you a good overview of the black-and-white whisky price range in Assam this year.

The state offers one of the most affordable prices thanks to lower taxes, transportation efficiency, and retail competition.

Opt for the 1 litre and 750ml packs for best value. And do shop around to find the best deals in your location.

With its iconic taste profile and reasonable pricing, Black & White remains the number one affordable Scotch for all whisky lovers in Assam! Cheers!

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