Black Horse Whisky Prices in Punjab

Punjab is one of the biggest markets for alcoholic beverages in India. Black Horse, a popular whisky brand, enjoys great demand in the state. With frequent changes in liquor prices, it can be confusing to keep track of the latest rates. This article provides an updated list of Black Horse whisky prices across various cities in Punjab as of 2023.

Overview of Black Horse Whisky

Black Horse is an Indian whisky produced by Allied Blenders and Distillers (ABD), one of the largest spirit manufacturers in the country. It was launched in the 1960s and has grown to become a well-recognized whisky brand in India.

Some key highlights of Black Horse whisky:

  • Made from Indian grain spirit and imported Scotch malts
  • Aged for a minimum of 3 years in oak barrels
  • Smooth taste with hints of vanilla, butterscotch, and mild smokiness
  • Available in different variants like Black Horse 12 Years and Black Horse The Signature
  • Priced affordably compared to premium imported whiskies
  • Popular among whisky drinkers in North India especially Punjab

The brand uses nostalgic black horse imagery in its packaging and marketing as a symbol of strength. It caters primarily to a regular whisky-consuming segment.

Black Horse Whisky Prices in Major Cities of Punjab

Here are the latest Black Horse whisky prices in major cities and towns of Punjab as of 2023:

Amritsar

Brand Pack Size Price
Black Horse 375 ml ₹170
Black Horse 750 ml ₹340
Black Horse 12 Years 750 ml ₹1300

Ludhiana

Brand Pack Size Price
Black Horse 375 ml ₹180
Black Horse 750 ml ₹360
Black Horse 12 Years 750 ml ₹1400
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Jalandhar

Brand Pack Size Price
Black Horse 375 ml ₹180
Black Horse 750 ml ₹350
Black Horse 12 Years 750 ml ₹1350

Patiala

Brand Pack Size Price
Black Horse 375 ml ₹175
Black Horse 750 ml ₹330
Black Horse 12 Years 750 ml ₹1280

Bhatinda

Brand Pack Size Price
Black Horse 375 ml ₹170
Black Horse 750 ml ₹340
Black Horse 12 Years 750 ml ₹1300

Chandigarh

Brand Pack Size Price
Black Horse 375 ml ₹180
Black Horse 750 ml ₹360
Black Horse 12 Years 750 ml ₹1400

The prices can vary between different stores and locations within the city. Taxes and other charges may also apply.

Factors Affecting Pricing of Black Horse Whisky in Punjab

The prices of Black Horse whisky in Punjab are impacted by several factors:

Taxes

High excise duties and other taxes imposed on liquor by the state government significantly influence retail prices. Punjab has one of the highest tax rates on alcohol which makes liquor more expensive here.

Supply Chain Costs

Transportation, distribution and retail margins along the supply chain add to the final cost passed on to consumers. Overheads and profit margins for wholesalers and retailers affect the price.

Brand Positioning

Black Horse positions itself as an affordable premium whisky. Its prices are kept moderate and competitive compared to other brands in this segment like Royal Stag, Blenders Pride etc.

Raw Material Costs

The cost of raw materials like grain spirit and Scotch malts can impact the production costs and pricing for Black Horse whisky. Appreciation of foreign currencies also makes imported malts more expensive.

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Location within the State

Liquor prices vary across different cities and districts based on local taxes, overhead costs, and competitive pricing. For example, Black Horse is priced slightly lower in Patiala compared to Chandigarh.

Price Trends over the Years

The prices of Black Horse whisky in Punjab have gradually increased over the past few years. Some notable pricing trends:

  • The average price of a 750 ml Black Horse bottle has gone up from around ₹275 in 2016 to ₹340 in 2023.
  • The premium Black Horse 12 Years variant which sold for ₹1100 in 2016 is now priced at ₹1300-1400.
  • Smaller pack sizes like 180 ml and 375 ml bottles have also seen price hikes of ₹20-30 over the years.
  • However, the rate of price increase has been moderate compared to other whisky brands.
  • Black Horse has managed to maintain its positioning as an affordable premium whisky even with the price rises.

How to Find the Best Deals?

Here are some tips to get the best deals on Black Horse whisky in Punjab:

  • Check liquor prices across different stores in your location. Local liquor shops often run promotional schemes.
  • Buying larger pack sizes like 1-liter bottles offers better value per ml. Sharing with friends can reduce the overall cost.
  • Look out for price decontrol days when government relaxes pricing, and shops offer discounts.
  • Purchase during ongoing festive offers and happy hours to avail of special rates.
  • Register for loyalty programs by liquor vendors like Hip Bar to get personalized deals and reward points on purchases.
  • Online liquor stores can have attractive discounts, promos, and convenient home delivery options.
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Conclusion

Black Horse continues to be a widely consumed economical whisky brand in the Punjab market. Its competitive pricing has helped the brand maintain affordability despite price hikes over the past few years. This article provides an updated overview of the latest Black Horse whisky rates in major cities across Punjab as of 2023. Keep an eye out for promotions and offers to get the best value on your purchase. Drink responsibly and do not exceed your budget while enjoying your favorite whisky!

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