Blenders Pride Price in Assam 2023 [Updated Price List]

Blenders Pride is one of the most popular premium whisky brands in India. It is manufactured by Pernod Ricard India and is known for its rich taste and smooth finish. Assam, located in Northeast India, is one of the biggest markets for alcoholic beverages including whisky. In this article, we will look at the latest Blenders Pride price list in Assam for 2023.

An Overview of Blenders Pride Whisky

Blenders Pride whisky was launched in India in 1995 and is marketed as a premium blended Indian whisky. It is made from a blend of aged malts and premium Indian grains. The whisky is aged in oak casks for a smooth taste and delicate aroma.

Some key features of Blenders Pride whisky:

  • Aged for a minimum of 5 years before bottling
  • No artificial flavors added
  • Smooth taste with hints of honey, fruits, and spices
  • Available in different variants like Select, Reserve Collection, etc.
  • Packaged in signature hexagonal bottles

Blenders Pride Select is the standard variant while Blenders Pride Reserve Collection is aged for longer with additional special malts in the blend.

Blenders Pride Price List in Assam in 2023

Here is an overview of the latest Blenders Pride price list in Assam for 2023 across different bottle sizes:

Blenders Pride (Standard)

Bottle Size Price in Assam
1000 ml ₹800
750 ml ₹500
375 ml ₹250
180 ml ₹130
90 ml ₹70
  • Prices indicated are the maximum retail price (MRP) in Assam
  • Exact prices may vary across different shops and locations
  • Prices updated as of January 2023

Blenders Pride Reserve Collection

Bottle Size Price in Assam
1000 ml ₹900
750 ml ₹600
375 ml ₹300
180 ml ₹160
90 ml ₹80
  • Reserve Collection is aged for longer with special malts
  • The price is slightly higher than regular Blenders Pride
  • Updated prices as of January 2023

So in Assam, a 1-liter Blenders Pride bottle will cost you approximately ₹800 while a 750 ml bottle is priced at ₹500. The 180 ml and 90 ml sizes are meant for trial and sampling.

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Do note that MRP may not always indicate the actual retail price. In some stores, you may get Blenders Pride for 10-15% lower than the MRP stated here.

Factors Affecting Blenders Pride Price in Assam

The price of Blenders Pride whisky in Assam is dependent on several factors:

1. Taxes imposed by the state government – Assam levies one of the highest taxes on alcohol among Indian states, which directly impacts the retail price. This includes VAT, import fees, excise duties, etc. imposed on liquors.

2. Transportation & logistics – Assam is located in the Northeast region means movement of goods like whisky from other parts of India attracts additional freight charges. This gets passed on to the end consumer.

3. Demand & supply – Blenders Pride is among the hottest-selling premix whisky brands. Higher demand coupled with limited supply also leads to price hikes. Local taxation laws also limit the inter-state movement of alcohol.

4. Retail margins – Shops also add their own margins or premiums over the base MRP depending on location, demand, etc. This varies across different retailers.

5. Raw material costs – Rising costs of grains, malts, packaging materials, etc. also cause periodic price revisions for Blenders Pride and other whiskies.

Price Trends in the Last 5 Years

If we analyze the price trends over the last 5 years, Blenders Pride whisky price in Assam has steadily increased at an average rate of 8-10% per year.

For example, a 1-liter Blenders Pride bottle which cost approximately ₹700 in 2018 would now retail at ₹800 in 2023. This price hike is attributed to rising taxes, input costs, as well as brand positioning as a premium segment whisky.

The 750 ml pack has also seen a price increase from around ₹400 in 2018 to ₹500 in 2023. The rate of increase in Blenders Pride price has still been moderate compared to many other liquor brands.

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Difference Between Regular & Reserve Collection

As highlighted earlier, Blenders Pride Reserve Collection is a more premium variant targeted at discerning drinkers. Here are some key differences between regular Blenders Pride and the Reserve Collection:

  • Longer aging – Reserve liquid is aged for 7-10 years as compared to 5-7 years for regular Blenders Pride
  • Special malts – It contains a higher proportion of special aged malts in the blend
  • Complex flavor – The longer aging results in a more complex and rounded flavor profile
  • Smooth finish – Has an ultra-smooth finish and aftertaste with creamy and woody notes
  • Higher pricing – Reserve Collection is priced around 15-20% higher than the regular Blenders Pride

So the Reserve Collection offers a more luxurious and indulgent drinking experience which is reflected in its pricing. Those looking for smoothness and complex flavors in their whisky should try out the Blenders Pride Reserve.

Price of Blenders Pride in Other States

It is interesting to compare the price of Blenders Pride whisky in Assam against other major states:

  • Maharashtra – 1-liter Blenders Pride costs ₹950 in Maharashtra due to higher state taxes
  • Karnataka – Prices similar to Assam at ₹800 for 1 liter bottle
  • Rajasthan – Among the lowest pricing at ₹750 for 1 liter bottle
  • West Bengal – At par with Assam, ₹800 for 1 liter Blenders Pride
  • Delhi – Higher than Assam at ₹850 for 1 liter bottle

So Assam has among the lowest Blenders Pride prices across major states, largely driven by lower taxes and transportation costs. Only Rajasthan seems to have lower average pricing due to production being located there.

How to Find the Best Deals on Blenders Pride?

Here are some tips to find the best deals and offers on Blenders Pride whisky in Assam:

  • Compare prices across different shops, supermarkets, and online stores
  • Look for any ongoing festive offers or promotions
  • Buy in bulk directly from warehouses or wholesalers
  • Opt for lower bottle sizes like 375ml if occasional drinking
  • Avoid airport shops which have higher pricing
  • See if you can find any coupon codes or bank discounts
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Buying Blenders Pride from duty-free shops at airports when traveling outside Assam can also help you save substantially. However, there are limits on how much liquor you can carry back with you.

Future Price Outlook

Going forward in 2023 and beyond, we can expect Blenders Pride prices in Assam to continue increasing moderately. The brand is investing heavily to meet growing demand and maintain quality.

However, the rate of price hike is expected to be contained at 5-8% thanks to maturing market conditions. Government taxation on liquor is also not likely to see any major hikes in the near future.

Overall, Blenders Pride whisky will remain an affordable premium segment drink for the discerning whiskey lover in Assam. Its rich blend and smooth finish make it a great buy even at current pricing.


In Assam, Blenders Pride remains one of the most loved whisky brands known for its premium taste and herita value. This detailed price list and analysis for 2023 indicates that a 1-liter bottle is priced at approximately ₹800.

Compared to other states, the pricing is competitive but has been increasing moderately year-on-year. By comparing prices across different outlets and buying during discounts, you can get the best deals. The Reserve Collection offers a more indulgent experience for whisky connoisseurs.

So next time you are planning to enjoy a perfect whisky blend, consider picking up a Blenders Pride! Its smooth yet rich flavors make it the ideal accompaniment whether you are relaxing at home or partying with friends.

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