Blenders Pride Price in Kerala 2023 [updated list]

Kerala, also known as ‘God’s Own Country’, is a beautiful state located in the southern part of India. It is famous for its serene backwaters, tropical climate, lush greenery, spices, and of course – alcohol. Kerala has the highest per capita alcohol consumption in India. The people of Kerala love their alcohol, especially whisky. One of the most popular whisky brands in Kerala is Blenders Pride.

Blenders Pride is an Indian whisky, manufactured and marketed by Pernod Ricard India. It is one of the largest-selling premium whisky brands in the country. Blender Pride is known for its smooth taste and rich aroma. It is made from Indian grain spirits and matured in oak barrels for a minimum of 4 years. Blenders Pride comes in different variants like Blenders Pride Reserve Collection, Blenders Pride Signature, etc. Each variant has its own unique taste and flavor profile.

In this article, we will look at the latest Blenders Pride price list in Kerala for 2023. We will cover the prices of different pack sizes of both regular Blenders Pride and Blenders Pride Reserve whiskies.

Blenders Pride Price in Kerala 2023

Here are the latest prices of regular Blenders Pride whisky in Kerala for 2023:

Brand Volume Price
Blenders Pride price in Kerala 1000ml/1litre ₹1350
Blenders Pride price in Kerala 750ml ₹1000
Blenders Pride price in Kerala 375ml ₹510
Blenders Pride price in Kerala 180ml ₹260
Blenders Pride price in Kerala 90ml ₹130
  • Blenders Pride 1 litre price in Kerala is ₹1350
  • 750 ml Blenders Pride costs ₹1000 in Kerala
  • 375 ml pack of Blenders Pride is priced at ₹510
  • 180 ml Blenders Pride price is ₹260
  • 90 ml small nip of Blenders Pride costs ₹130

As you can see, the bigger the pack size, the better the value for money. The 1-litre pack offers the best value compared to smaller packs.

What Factors Decide Blenders Pride Price in Kerala?

The price of Blenders Pride whisky depends on several factors:

  • Taxes: One of the biggest factors determining alcohol prices in Kerala is taxation. Kerala has one of the highest liquor taxes in India, almost 150% to 200% of the base price. So taxes significantly increase the retail price of Blenders Pride in Kerala.
  • Import Costs: As Blenders Pride is manufactured outside Kerala, import costs like transportation charges, warehousing costs, etc. also add to the pricing.
  • Brand Value: Blenders Pride is a premium whisky brand. Its brand value enables it to command a higher price than regular whiskies.
  • Location: Prices can vary slightly across different parts of Kerala depending on transportation costs and local taxes/levies.
  • Government Regulations: Price controls, labeling requirements, etc. imposed by the Kerala state government also impact the pricing.
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Blenders Pride Reserve Collection Price in Kerala

Blenders Pride Reserve Collection is the premium variant. It is aged for longer in oak barrels and has a richer taste and aroma compared to regular Blenders Pride. Here are the latest Blenders Pride Reserve Collection prices in Kerala:

Brand Volume Price
Blenders Pride Reserve Collection whisky price in Kerala 1000ml/1litre ₹1500
Blenders Pride Reserve Collection whisky price in Kerala 750ml ₹1200
Blenders Pride Reserve Collection price in Kerala 375ml ₹620
Blenders Pride Reserve Collection price in Kerala 180ml ₹360
Blenders Pride Reserve whisky price in Kerala 90ml ₹180
  • 1 litre Blenders Pride Reserve costs approximately ₹1500 in Kerala
  • 750 ml pack is priced at ₹1200
  • 375 ml Blenders Pride Reserve will cost you ₹620
  • 180 ml pack comes for ₹360
  • 90 ml nip of Blenders Pride Reserve is priced at ₹180

As expected, the Blenders Pride Reserve range is priced at a premium over the regular Blenders Pride whisky in Kerala. It costs around 10% to 15% higher.

Price Trends of Blenders Pride in Kerala

Looking at the price history of Blenders Pride in Kerala, we can notice an upward trend in prices over the years:

  • The prices of Blenders Pride have increased by an average of 8% to 10% each year in Kerala over the last 5 years.
  • Taxes on alcohol have gone up significantly, leading to higher retail prices.
  • Rising inflation also has a role to play in increasing liquor prices.
  • However, the premium positioning of Blenders Pride enables it to command a higher price from consumers.

Given these factors, we expect the prices of Blenders Pride whisky to continue this gradual upward trend in 2023 as well. However, there may be marginal variation in prices across seasons and locations.

Factors Affecting Availability of Blenders Pride in Kerala

Availability of premium whisky brands like Blenders Pride depends on several factors:

  • State regulations – If there are any new rules imposed on liquor supply, it can affect availability.
  • Taxation policies – Higher taxes can constrain supply due to working capital issues.
  • Production and logistics – Any disruptions in production at the distillery or transport routes can affect supply.
  • Festive demand – Blenders Pride availability drops during peak festival seasons due to a surge in demand.
  • Natural factors – Issues like floods, hartals, etc. can temporarily impact the supply chain and availability in some markets.
  • Market expansion – As Pernod Ricard expands Blenders Pride to more markets, it may cause temporary shortages in existing markets like Kerala.
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However, given the strong demand and brand appeal of Blenders Pride in Kerala, the company ensures a steady supply in the state. Shortages, if any, are typically sorted out within a few weeks.

Blenders Pride Price vs. Competitor Brands in Kerala

How does Blender’s Pride’s price compare with competing whisky brands available in Kerala?

Here is a price comparison:

Brand 750ml Price
Blenders Pride ₹1000
Royal Stag ₹700
Imperial Blue ₹650
McDowell’s No.1 ₹550
Signature ₹900
Royal Challenge ₹850

As you can see, Blenders Pride is priced at a premium of 30% to 50% over lower-end whisky brands like McDowell’s No.1, Imperial Blue, etc.

However, it is competitively priced against other premium rivals like Signature and Royal Challenge. In fact, Blenders Pride offers better value than Signature given its quality and taste.

Hence, Blenders Pride has carved a niche for itself in the premium yet affordable whisky segment, ideal for middle-class consumers in Kerala.

How to Find Real-Time Blenders Pride Price in Kerala?

Here are some tips to find the latest price of Blenders Pride whisky in your city or town in Kerala:

  • Visit online sites – Apps like Living Liquidz show real-time prices at stores near you.
  • Check government portals – the Kerala State Beverages Corporation website has indicative liquor rates.
  • Contact liquor shops – Call your nearest Bevco outlet or bar to ask about the Blender Pride rate.
  • Visit in person – Going to the store is the best way to verify the local rate.
  • Ask local contacts – Connect with friends/family in Kerala to know the latest prices around them.
  • Compare across stores – Prices may vary slightly across different outlets even within a city.

Tracking real-time rates will ensure you don’t overpay when buying Blenders Pride. It will also help you identify stores offering the best deals.

Tips for Buying Blenders Pride at Reasonable Price in Kerala

Here are some tips to buy Blenders Pride at a good price in Kerala:

Buy from Bevco outlets – Bevco outlets generally offer lower prices than private liquor stores.

Look for deals & discounts – Some stores offer festival discounts or combo deals on Blenders Pride.

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Buy a larger pack – A larger 1-litre pack offers better value than a smaller 180ml pack.

Check prices across towns – Prices in smaller towns are usually lower than in big cities.

Buy during the off-season – Avoid buying during peak seasons when prices are marked up.

Understand taxes – Part of state taxes is fixed, so buy higher quantities to reduce the overall tax impact.

Following these tips will help you save money while enjoying your favorite Blenders Pride whisky in Kerala!

Price of Blenders Pride in Other Major Cities

Here is a quick comparison of Blenders Pride prices in other major cities versus Kerala:

City 750ml Price
Kerala ₹1000
Bangalore ₹1160
Chennai ₹1140
Mumbai ₹1250
Delhi ₹1220

Kerala actually has among the lowest Blenders Pride prices compared to metros like Mumbai and Delhi. So Kerala remains an affordable market for premium whisky in India.

Blenders Pride – Worth the Premium?

With its rich taste, smooth finish, and elegant packaging, Blenders Pride has built an aspirational brand appeal among whisky lovers in India. The premium pricing establishes it as a polished, sophisticated brand consumed by those with discerning tastes.

While it is certainly priced higher than regular whiskies, Blenders Pride offers excellent value in its segment. Its consistently good quality and taste make it worth the premium for true whisky fans.

For middle-class consumers in Kerala who want to upgrade from regular whisky, Blenders Pride is the ideal choice. It is priced within reach and gives a feel of luxury.

Moreover, Blenders Pride offers exclusivity compared to more easily available budget brands. For whisky enthusiasts in Kerala, paying a bit extra for Blenders Pride is worthwhile.

So don’t hesitate to indulge in the refined taste of Blenders Pride, and raise a toast to the ‘Pride of India’!


This brings us to the end of our in-depth look at Blenders Pride price list across various pack sizes in Kerala for 2023. Blenders Pride continues to be the premium whisky of choice in God’s Own Country.

We hope this detailed price guide helps you buy Blenders Pride at the best rate near you in Kerala. Be sure to take advantage of discounts, compare across shops, and time your purchase right to get a good deal.

When consumed responsibly, let the signature smoothness and rich flavor of Blenders Pride elevate your special moments. Stay tuned for more updates on Blenders Pride prices this year!

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