Blenders Pride Whisky Price in Jharkhand 2023: Latest Rates

Whisky is one of the most popular alcoholic beverages in Jharkhand. With rising disposable incomes, the demand for premium whisky brands like Blenders Pride has gone up significantly in recent years. In this article, we will look at the latest Blenders Pride whisky price list in Jharkhand in 2023.

An Overview of Blenders Pride Whisky

Blenders Pride is one of the leading premium whisky brands in India manufactured by Pernod Ricard. It was launched in 1995 and is aged for a minimum of 12 years in oak casks. This results in a rich and smooth blend that has gained popularity across the country.

Some of the popular expressions from the Blenders Pride portfolio include:

  • Blenders Pride Rare Premium Whisky
  • Blenders Pride Reserve Collection
  • Blenders Pride Bolder and Smoother
  • Blenders Pride Club Soda
  • Blenders Pride Green Apple

The brand has received several international accolades and awards over the years including the Silver Award at the International Wine & Spirit Competition (IWSC) in 2017.

Blenders Pride Whisky Prices in Jharkhand 2023

Here is the latest price list of various Blenders Pride whisky variants available in Jharkhand as of 2023:

Whisky Brand Name Volume Price
Blenders Pride Rare Premium Whisky 180ml Rs. 260/-
Blenders Pride Rare Premium Whisky 375ml Rs. 520/-
Blenders Pride Rare Premium Whisky 750ml Rs. 1050/-
Blenders Pride Reserve Collection Whisky 180ml Rs. 330/-
Blenders Pride Reserve Collection Whisky 375ml Rs. 640/-
Blenders Pride Reserve Collection Whisky 750ml Rs. 1300/-

The prices can vary slightly across different shops and retail outlets depending on location and taxes. Here are some more details on the price range:

  • Blenders Pride Rare Premium Whisky 180ml – This smaller handy pack is ideal for personal consumption and gifting purposes. The 180ml pack is priced at around Rs. 260/- in Jharkhand.
  • Blenders Pride Rare Premium Whisky 375ml – The 375ml pack offers better value for money for whisky lovers. It is priced at approximately Rs. 520/- across the state.
  • Blenders Pride Rare Premium Whisky 750ml – This regular bottle pack is the most popular among buyers. The 750ml pack costs close to Rs. 1050/- in Jharkhand.
  • Blenders Pride Reserve Collection 180ml – This premium variant 180ml pack comes for around Rs. 330/- in the state.
  • Blenders Pride Reserve Collection 375ml – The 375ml reserve collection pack is priced at Rs. 640/- on average.
  • Blenders Pride Reserve Collection 750ml – The 750ml reserve collection bottle is the most premium variant costing approximately Rs. 1300/- in Jharkhand.
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Therefore, buyers can choose the right bottle pack size as per their budget and requirements. The Reserve Collection, being a more premium blend, costs slightly more than the Rare Premium variants.

Factors Affecting Blender Pride Whisky Prices in Jharkhand

The Blenders Pride whisky prices in Jharkhand are dependent on several factors:

1. Taxes: Taxes such as import duties, excise duties, VAT, etc. imposed by the state and central government account for a major chunk of the retail prices. Any changes in the taxation slabs directly impact the prices.

2. Supply chain costs: Expenses linked to manufacturing, logistics, distribution, and retail margins result in price markups as the product reaches the consumer.

3. Raw material costs: The cost of inputs like grain spirit and packaging materials also influence the pricing when their availability and costs change.

4. Brand positioning: Premium brands like Blenders Pride price their variants higher than mass-market whisky to maintain their luxury brand image.

5. Location: Prices tend to differ based on proximity to supply depots as well as across districts and retail stores. Urban areas normally have higher prices.

6. Seasons and festivals: Prices are usually higher during peak seasons and festive times due to a surge in demand. Off-season discounts also lower prices occasionally.

7. Government regulations: Any state or national level restrictions on liquor pricing, sales, and consumption impact the retail prices.

Therefore, a combination of these internal and external economic factors results in price changes from time to time.

How to Buy Blenders Pride Whisky in Jharkhand at the Best Price?

Here are some tips to help consumers buy Blenders Pride whisky bottles in Jharkhand at the most reasonable rates:

  • Opt to purchase during off-season periods when promotional discounts are common. Avoid buying during festivals or special occasions when demand and consequently prices tend to be higher.
  • Register for loyalty or membership programs by leading retail chains. This can help you avail attractive discounts, cashback, and promotional offers on whisky brands like Blenders Pride.
  • Buy larger pack sizes such as 1 liter bottles which offer better value for money compared to smaller 180ml or 375ml packs. Going for a larger pack size helps to bring down the per ml prices.
  • Explore buying options from liquor stores at airports which sometimes have lower taxes. This can help save substantially on premium liquor.
  • Compare prices across different stores and online platforms. Online liquor stores often extend discounts and deals that might be cheaper than offline retail prices.
  • Keep a lookout for temporary price drops or clearance sales from food and drink retailers. They offer occasional discounts to clear excess stock.
  • Purchase Blenders Pride from stores located closer to the distributor or supply depot rather than further outlets. This minimizes additional transportation costs.
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Therefore, by applying some smart shopping tactics and research, buyers can purchase their favorite Blenders Pride whisky variant in Jharkhand at the best possible rates. A wise and planned purchase ensures greater savings.

Price Trends for Blenders Pride in Jharkhand

In the last few years, the prices of Blenders Pride whisky have remained relatively stable in Jharkhand with nominal price hikes. However, the general price trend observed is as follows:

  • The prices have moved in the range of 8-12% over the previous year’s levels considering all key pack sizes.
  • Higher taxation from time to time has resulted in increased retail prices. For instance, during the COVID period, special corona fees were levied resulting in price hikes.
  • New product introductions such as flavored whisky packs are normally priced at a 10-20% premium over regular variants.
  • Festive seasons lead to a temporary sharp rise in prices owing to peak demand. The prices normalize post the festival period.
  • Higher raw material and supply chain costs have also contributed to price rises as per industry trends.
  • On the other hand, periodic offers, discounts, and state-level tax reductions have helped ease prices on occasion.
  • Premium variants and bigger pack sizes have witnessed relatively higher price gains compared to lower-end offerings.

Overall, Blenders Pride whisky prices in Jharkhand have shown a mild upward trajectory in line with overall inflationary trends. However, they begin to expect competitive pricing to continue with occasional discounts to attract new buyers.

Difference Between Blenders Pride Rare Premium vs. Reserve Collection Prices

There is a significant difference between the prices of Blenders Pride Rare Premium and Reserve Collection variants. This pricing difference arises due to the following reasons:

  • Raw Materials – The Reserve Collection uses rare Scotch malts and premium imported grains compared to Indian grains for Rare Premium. This pushes up input costs.
  • Aging – Reserve Collection is aged for 12 years in oak barrels compared to 8 years for Rare Premium. The extra maturation and inventory carrying costs add to the pricing.
  • Packaging – The bottle and packaging used for the Reserve Collection is much more premium increasing the finalized cost.
  • Brand Positioning – Reserve Collection is positioned as a super premium offering while Rare Premium targets aspiring consumers in small towns.
  • Taste Profile – The complex flavor profile and smoothness of the Reserve Collection commands a higher price over the younger and milder Rare Premium.
  • Target Consumer – Reserve Collection is aimed at high-end premium whiskey drinkers who have a higher willingness to pay.
  • Exclusivity – The lower production and distribution footprint of the Reserve Collection maintains its premium luxury aura justifying the price.
  • Prestige – Drinking the Reserve Collection carries more prestige and signature compared to the Regular Premium.
  • Economics – The higher pricing enables healthy profit margins for the Reserve Collection even with lower volumes.
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Therefore, while the Rare Premium offers good value, the Reserve Collection is priced over 50% higher for its premium branding, exclusivity, and indulgence positioning. The evolved palates of luxury whiskey connoisseurs do not mind paying extra for the finer Reserve Collection experience.


Blenders Pride occupies a sweet spot in the Indian premium whisky market, offering aspiring consumers a taste of refinement and discerning drinkers a smooth sipping experience. The brand has maintained steady prices in Jharkhand while offering differentiated options for varied buyer segments.

The prudent whiskey lover can find the right Blenders Pride expression for their taste and budget by applying some smart buying tactics. As the whisky culture expands in the state, Blenders Pride is positioned well to ride the premiumization wave with its affordable luxury offerings.

The above price list and insights into Blenders Pride whisky price trends provide a helpful reference point for Jharkhand consumers to make an informed purchase choice. Drink wise, drink premium!

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