Discovery Whisky is one of the most popular whisky brands in India. With its smooth taste and affordable pricing, Discovery has become the go-to whisky for many in Delhi. In this article, we will look at the latest Discovery whisky prices in Delhi for 2023.
Overview of Discovery Whisky
Discovery Whisky is an Indian whisky, manufactured by Allied Blenders and Distillers (ABD). It was launched in the late 1980s and aimed to capture the market share occupied by established brands like Bagpiper and Officer’s Choice.
Discovery quickly gained popularity due to its easy-drinking taste profile and aggressive pricing strategy. It is a blend of grain spirits and imported Scotch malts, matured in oak barrels for a smooth finish.
Some key features of Discovery Whisky:
- Light and smooth taste with hints of oak, vanilla, and butterscotch
- Aged for up to 5 years in oak barrels
- No artificial flavors added
- Affordable pricing relative to imported whiskies
- Ideal for whisky cocktails and highballs
With growing demand, Discovery is now available in 4 pack sizes – 90 ml, 180 ml, 375 ml, and 750 ml. It has a market share of about 5% in India’s whisky market.
Discovery Whisky Prices in Delhi (2023)
Here are the latest Discovery whisky prices in Delhi as of 2023:
|Brand + Volume
|Cost of (90ml) Discovery Elite Whisky
|Cost of (180ml) Discovery Elite Whisky
|Cost of (375ml) Discovery Elite Whisky
|Cost of (750ml) Discovery Elite Whisky
The above prices are recommended retail prices in Delhi. However, actual prices at shops may vary.
Some key things to note about Discovery whisky prices in Delhi:
- The 90ml nip is the most affordable way to try Discovery whisky. It starts at just ₹55.
- The 180ml pack is ideal for sampling or trying cocktails. It is priced at ₹110.
- For sharing with friends or stocking up, the 375ml and 750ml packs offer better value.
- Larger 1 liter packs are also available at some shops. This offers even better value.
- Pricing may be slightly higher at bars, pubs, and hotels compared to liquor shops.
- Keep an eye out for occasional discounts which can drop prices below MRP.
Factors Affecting Discovery Whisky Prices in Delhi
Some of the key factors that influence Discovery whisky prices in the capital are:
- Taxes: Delhi has one of the highest liquor taxes in India. This includes excise duties, VAT, etc. Almost 60-70% of the MRP goes to taxes.
- State policies: Policies like license fees, minimum retail pricing also impact the overall supply and pricing.
- Raw material and transportation costs: Rising costs of grains like barley and corn affect whisky production costs. Transporting from production facilities to Delhi also adds to this.
- Brand positioning: Discovery positions itself as an affordable whisky. This leads to competitive pricing from the brand.
- Location within the city: Prices are slightly higher at upscale hotels, clubs, and pubs compared to local liquor shops.
- Discounts and offers: Special discounts offered by ABD and sellers occasionally bring down prices below MRP for limited periods.
How to Find the Best Deals on Discovery Whisky in Delhi?
Here are some tips to find the best Discovery whisky prices in Delhi:
- Check local liquor stores in your neighborhood for prices below MRP and any running discounts.
- Buying larger packs (750ml and above) generally offers better value for money.
- Avoid buying from hotels and bars as they usually charge higher.
- Online liquor stores will deliver Discovery whisky at good rates, especially with added discounts.
- Join online whisky communities to find out about the latest offers and deals on Discovery and other brands.
- Consider purchasing during festive seasons or annual sales when discounts are common.
- Opt for lower-priced variants like Discovery Edge over premium ones like Discovery Reserve if looking for a bargain.
Price Comparison With Other Popular Brands
Here is a price comparison of Discovery Whisky with some other popular whisky brands in Delhi in the economy segment:
As you can see, Discovery Whisky is competitively priced against other leading brands at around ₹450 for a 750ml bottle in Delhi. It manages to command a slight premium over rivals due to its taste and perception as a high-quality blend.
Verdict – Reasonable Pricing for a Smooth Blend
In summary, Discovery Whisky is affordably priced in Delhi starting from as low as ₹55 for a 90ml nip. With local taxes and brand positioning contributing to its pricing, Discovery manages to offer good value as a smooth, easy-drinking Indian whisky.
Consumers have options across various pack sizes and can utilize discounts and offers to find the best deals. Overall, Discovery Whisky’s pricing represents reasonable value for money for a daily consumption blend whisky in 2023.