DSP Black Whisky Price in Kerala 2023: Price List

DSP Black whisky, produced by Allied Blenders and Distillers, is one of the most popular whisky brands in Kerala and across India. With its rich taste and smooth finish, DSP Black has become the go-to whisky for celebrations and gatherings in God’s Own Country.

In this article, we will take a detailed look at the latest DSP Black whisky prices in Kerala in 2023. We will cover the prices of various pack sizes available in the state along with a price comparison to previous years. Whether you’re looking to stock up your bar cabinet or purchase DSP Black as a gift, this guide will help you understand the price range and find the best deals.

An Introduction to DSP Black Whisky

DSP Black is a premium blended Indian whisky, manufactured and marketed by Allied Blenders and Distillers (ABD), headquartered in Mumbai. The whisky was launched in the 1990s and is aged in oak barrels for a minimum of 4 years.

DSP Black stands out for its rich blend of select Indian grain spirits and imported Scotch malts. It has a smooth, mellow taste with hints of oak, honey, and vanilla. The long aging process results in a complex, well-rounded flavor profile that has made DSP Black a popular choice for whisky connoisseurs and novices alike.

In addition to the original DSP Black, ABD has also introduced special reserve, rare aged, and single malt expressions under the Black Label brand. However, the core DSP Black in 750ml and 1000ml packs remains the most popular in Kerala and nationally.

DSP Black Whisky Prices in Kerala 2023

Here are the latest DSP Black whisky prices in Kerala as of 2023:

DSP Black 750ml

  • MRP: ₹1,080
  • Retail Price: ₹950 to ₹1,000

The 750ml pack is the standard size for DSP Black and the most commonly available in Kerala. While the MRP is ₹1,080, retail prices in stores, supermarkets, and online range from ₹950 to ₹1,000.

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DSP Black 1000ml

  • MRP: ₹1,330
  • Retail Price: ₹1,100 to ₹1,250

The 1-liter pack offers better value for money for buyers who frequently consume DSP Black. The MRP is ₹1,330 but you can find retail prices between ₹1,100 to ₹1,250 in Kerala.

DSP Black 375ml

  • MRP: ₹560
  • Retail Price: ₹500 to ₹520

For occasional drinking or trial purposes, the 375ml pack is available at an MRP of ₹560. Retail prices range from ₹500 to ₹520 across offline and online stores.

DSP Black 180ml

  • MRP: ₹270
  • Retail Price: ₹240 to ₹260

The 180ml mini bottle is the smallest pack size for DSP Black, targeted for trial consumption. It has an MRP of ₹270 but retails between ₹240 and ₹260.

Price Comparison with Previous Years

Compared to 2022, the MRP of DSP Black in Kerala has increased slightly in 2023 but the retail prices have remained stable. Here’s a quick overview:

  • In 2022, the MRP of a 750ml pack was ₹1,060 compared to the current ₹1,080.
  • However, average retail prices have remained in ₹950 to ₹1,000 range.
  • For the 1000ml pack, MRP has increased from ₹1,310 (2022) to ₹1,330.
  • But retail prices are still between ₹1,100 to ₹1,250.
  • There has been no major price hike by retailers, indicating steady demand.

Therefore, while MRP has increased by ₹20-30 on average, consumers in Kerala are still enjoying the same retail rates for DSP Black as last year. Competitive pricing by retailers has absorbed the marginal MRP increase.

Factors Affecting DSP Black Whisky Prices in Kerala

Several factors impact the pricing of DSP Black whisky in the Kerala market:

  • Taxes: Kerala has one of the highest liquor taxes in India, which contributes to higher MRP. Around 105% in excise and sales tax is levied, increasing prices.
  • Import Costs: Since DSP Black contains imported Scotch malts, fluctuation in import costs due to currency exchange rate variations can affect pricing.
  • Raw Material Costs: Grain prices and production costs influence the distiller’s pricing, which is passed on to the consumer.
  • Demand and Supply: As a top-selling brand, DSP Black has high demand across India especially in Kerala, enabling stable pricing power.
  • Retailer Margins: To attract sales, retailers try to maintain competitive pricing resulting in an average of 10-15% discounts over MRP.
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Buying DSP Black at the Best Price in Kerala

Here are some tips to get the best deals on DSP Black whisky in Kerala:

  • Opt for the 1-liter pack to get better value. The 750ml pack has a lower value per ml.
  • Check prices across local retail stores and supermarkets. Buy from where you get the best discount.
  • Online stores like BigBasket, Amazon, etc. frequently run promotions and discounts. Track them to find the lowest price.
  • Buying more bottles together allows retailers to offer volume discounts. Check for combo deals.
  • Festive seasons like New Year, Christmas, Onam, etc. may have special promotional pricing.
  • Register for loyalty programs by retailers like BEVCO to avail of member-only discounts.

The Popularity of DSP Black Whisky in Kerala

DSP Black has emerged as the 2nd top-selling whisky brand in Kerala after McDowell’s No.1. Some key aspects driving its popularity in the state:

  • Brand equity – DSP Black is seen as a premium, aspirational brand that signifies enjoyment, status, and lavish celebrations.
  • Smooth taste – A key selling point is its mellow, oak, and honey-flavored taste that appeals to Indian whisky drinkers.
  • Marketing – Aggressive marketing by ABD as a homegrown Indian whisky for occasions and gifts.
  • Availability – Distribution network across shops, supermarkets, and bars ensures easy availability.
  • Affordability – Compared to Scotch, DSP Black offers comparable quality at an affordable rate for middle-class consumers.
  • Demographic profile – Kerala’s urban, educated, middle and upper-middle-class population is an ideal target profile.

Riding on these factors, DSP Black whisky prices have remained steady in Kerala vis-a-vis other major brands and continue to enjoy strong demand. For whisky aficionados in the state, DSP Black remains a value-for-money option to pick up for special occasions and everyday drinking.

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Price Table for DSP Black Whisky in Kerala (2023)

Pack Size MRP Retail Price Range
750 ml ₹1,080 ₹950 – ₹1,000
1000 ml ₹1,330 ₹1,100 – ₹1,250
375 ml ₹560 ₹500 – ₹520
180 ml ₹270 ₹240 – ₹260

Rates of Other Whisky Brands In Kerala

Column 1: Column 2:

Red Knight Whisky Prices in Kerala

Antiquity Blue Price in Kerala

DSP Black Whisky Price in Kerala

Royal Green Whisky Price In Kerala

Amrut Whisky Price in Kerala 

All Seasons Whisky Price in Kerala

Paul John Whisky Prices in Kerala

Blenders Pride Price in Kerala

Passport Whisky Price in Kerala

Bagpiper Whisky Price in Kerala

Officer’s Choice Whisky Price in Kerala

Royal Stag Price in Kerala

Jack Daniel’s Whisky Price List in Kerala

100 Pipers Price in Kerala

After Dark Whisky Price in Kerala

Rockford Whisky Price List in Kerala

Maqintosh Whisky Price in Kerala

Imperial Blue Whisky Price in Kerala

Teachers Whisky Price List in Kerala

Royal Challenge Whisky Price in Kerala

Signature Whisky Price in Kerala

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