Uttar Pradesh, the most populous state in India, is a major market for alcoholic beverages like whisky. Golfer Shot, a popular whisky brand, has a significant presence across UP. As an expert in the Indian spirits market, I will provide a detailed analysis of Golfer Shot whisky prices in UP for 2023.
Introduction to Golfer Shot Whisky
Golfer Shot is an Indian whisky produced by Allied Blenders and Distillers (ABD), one of the leading liquor companies in India. It is an affordable whisky brand marketed towards the youth and urban middle-class consumers.
Golfer Shot is available in different pack sizes – 60ml, 180ml, 375ml, 750ml, and so on. It has a smooth taste with hints of honey and vanilla. The whisky gets its name from the sports enthusiast target consumers who like playing or watching golf.
Golfer Shot Whisky Prices in Uttar Pradesh
Here is an overview of the prevailing Golfer Shot whisky rates in Uttar Pradesh across different pack sizes:
|Brand + Volume
|Cost of (60ml) Golfer Shot Whisky
|Cost of (180ml) Golfer Shot Whisky
|Cost of (375ml) Golfer Shot Whisky
|Cost of (750ml) Golfer Shot Whisky
As evident, the per ml price reduces with larger pack sizes. The 180ml pack at ₹285 offers better value than the 60ml pack at ₹105.
These are maximum retail prices (MRP) inclusive of all taxes. Actual retail prices can be lower depending on the location and retailer discounts.
Price Trends in Major UP Cities
The Golfer Shot whisky prices in Uttar Pradesh remain fairly consistent across major cities like Lucknow, Kanpur, Agra, Varanasi, Meerut, Allahabad, Gorakhpur, Aligarh, Bareilly, Moradabad, etc.
However, prices may be a little higher in smaller towns compared to big cities. Here’s a broad comparison:
- In bigger cities like Lucknow and Kanpur, retailers sell 750ml Golfer Shot pack for around ₹1000-1050.
- In smaller towns, prices range from ₹1050 to ₹1100 for the same 750ml pack.
The reason for slightly steeper pricing in smaller towns is higher transportation and inventory costs for distributors and retailers.
Factors Affecting Golfer Shot Whisky Prices in UP
Some of the key factors that influence Golfer Shot pricing across Uttar Pradesh:
- State excise duties and taxes: UP charges a high excise duty of about 35-40% on whisky, which contributes to higher retail prices.
- Input costs: Rising input costs like extra neutral alcohol and packaging materials lead to higher MRP by manufacturers.
- Retail margins: Retailer margins vary from 5-15% depending on location and scale. Bigger stores tend to keep lower margins.
- Location: Overheads and operating costs for retailers are higher in smaller towns compared to bigger cities.
- Brand popularity: Higher demand and brand recognition allow retailers to command a premium for popular brands like Golfer Shot.
Buying Tips for Consumers
Here are some tips for consumers in UP looking to buy Golfer Shot whisky:
- Opt for larger pack sizes like 750ml for better value.
- Check liquor prices at bigger retail chains for discounts.
- Buying during special festivals or occasions may get you limited-period deals.
- Online platforms also offer periodic discounts and convenient home delivery options.
- Ensure invoice billing for every purchase made.
Price Outlook for 2023
The price trends indicate relatively stable Golfer Shot whisky rates in UP rest of 2023. No major hikes or reductions are expected.
However, factors like changes in state excise duty, rising input costs, etc can potentially impact retail prices. But the effect is likely to be moderate in the range of 4-6%.
Golfer Shot whisky will continue to be an affordable and popular brand in UP among new-age consumers. Its smooth taste profile offers good value for money. While some pricing differences exist across cities and retailers, the price gap is not too high. With moderate inflation, Golfer Shot whisky will retain its competitiveness in the economy segment in 2023 as well.
Rates of Other Whisky Brands In Utter Pradesh