Imperial Blue Price in Assam 2023 [Updated List]

Imperial Blue is one of the most popular whiskey brands in India, known for its bold taste and smooth finish. It is manufactured by Pernod Ricard India and is available across the country. However, the prices vary from state to state due to different tax rates and policies. In this article, we will provide the latest Imperial Blue price list in Assam for 2023.

An Overview of Imperial Blue Whiskey

Imperial Blue is a premium blended Indian whiskey created by blending imported Scotch malts and Indian grain spirits. It was launched in 1997 and soon became a hit among whiskey drinkers in India. Imperial Blue gets its distinct bold character from the Scotch malts used in its production, while the Indian grain spirits lend it smoothness.

Some key features of Imperial Blue whiskey include:

  • Rich and bold taste with hints of oak, honey, and spice notes
  • Smooth and mellow finish
  • Light gold to amber color
  • Higher alcohol content – 42.8% ABV
  • No artificial flavors added
  • Blended and manufactured in India

Imperial Blue is available in different pack sizes in Assam like 180 ml, 375 ml, 750 ml, and 1000 ml bottles. It is also sold in 90 ml and 60 ml miniatures.

Imperial Blue Price in Assam for 2023

Here are the latest Imperial Blue whiskey prices in Assam for different pack sizes in 2023:

Pack Size Price in Assam
1000 ml ₹550
750 ml ₹310
375 ml ₹160
180 ml ₹90
90 ml ₹50

These prices can vary slightly across different shops and retail stores in Assam. The Maximum Retail Price (MRP) printed on the Imperial Blue bottle is the standardized price across the state.

Factors Affecting Imperial Blue Prices in Assam

The prices of Imperial Blue whiskey in Assam depend on several factors:

1. Import Costs

As Imperial Blue contains imported Scotch malts, any fluctuations in import costs directly impact the pricing in Assam. Changes in import duties and overseas shipping charges influence the landed cost.

2. Supply Chain

The costs involved in transporting Imperial Blue bottles from the manufacturing units to warehouses and finally retailers in Assam add to the supply chain costs. The higher the logistics expenses, the more expensive Imperial Blue becomes in the state.

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3. Assam Excise Duty

The Assam Excise department levies duties and taxes on alcoholic beverages like whiskey. Any hike in excise duty rates on Imperial Blue by the state government raises its prices in Assam.

4. Retailer Margins

Retailers in Assam add their own profit margins or overheads while selling Imperial Blue whiskey. The percentage margin added by different retailers is a factor in price variations.

5. Location-wise Transportation

Transportation costs of taking Imperial Blue stock from Assam’s main warehouses to interior areas can result in slightly higher prices in smaller towns or rural areas. Urban areas usually have lower retail prices.

Imperial Blue Price Trend in Assam

Looking at the price trends over the past few years, the prices of Imperial Blue whiskey have gradually increased in Assam. Here are the price trends for a 1-liter Imperial Bluebottle:

Year Imperial Blue 1L Price in Assam
2019 ₹510
2020 ₹520
2021 ₹540
2022 ₹550

The prices have increased at an average rate of around 2-3% yearly in line with inflationary trends. However, there have been no major price hikes or fluctuations observed, indicating pricing stability.

Factors Causing Price Rise

Some of the key factors causing Imperial Blue whiskey prices to increase gradually over the years in Assam include:

  • Rising input costs – costs of imported Scotch malts, packaging materials, manufacturing overheads, etc. have inflated over time resulting in higher production costs.
  • Increase in logistics and transportation costs due to rising fuel prices.
  • Higher warehousing and inventory management costs.
  • Successive increases in Assam excise duty on alcoholic beverages like whiskey by 5-10% per year.
  • General inflationary trends lead to higher operating costs for manufacturers, distributors, and retailers.

However, competition from other whiskey brands has limited drastic price increases, keeping the rise in Imperial Blue prices gradual and stable.

How to Buy Imperial Blue at the Lowest Rates in Assam?

Here are some tips to buy Imperial Blue whiskey at the best rates in Assam:

  • Buy during festive seasons when discounts or offers are available both offline and in online liquor stores.
  • Purchasing Imperial Blue by the full bottle attracts lower rates compared to single peg measures in bars or pubs.
  • Buying directly from liquor warehouses or distributors can save costs compared to buying from regular retailers.
  • Opting for lesser-known local liquor stores can at times mean lower prices than big branded retail outlets.
  • Online liquor delivery apps often have attractive promotions and first-time buyer discounts lowering the effective price.
  • Buying in bulk quantities with friends or on special occasions can qualify for quantity discounts from some retailers.
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So keep an eye out for such opportunities to buy Imperial Blue at the most competitive rates in your city or town in Assam.

Difference Between Imperial Blue and Regular Whiskey

Imperial Blue is a premium whiskey, blended for a bolder and smoother taste profile compared to regular or standard whiskeys. Here are some key points of difference:

  • Taste – Imperial Blue has a rich honey-oak-spice taste owing to the use of imported Scotch malts. Regular whiskeys use local malts with a lighter taste.
  • Smoothness – The multi-grain blend makes Imperial Blue smoother to drink than regular whiskeys.
  • Strength – At 42.8% ABV, Imperial Blue packs a higher alcohol punch than regular whiskeys which are around 40% ABV.
  • Ageing – Imperial Blue is aged for over 4 years lending depth of flavor. Regular whiskeys have shorter aging of 2-3 years.
  • Pricing – Imperial Blue is priced at a premium over regular whiskey brands catering to more discerning drinkers.
  • Packaging – The signature royal blue packaging and a bottle of Imperial Blue lend it an elite, premium image.

Thus, from its production process to taste profile and branding, Imperial Blue positions itself as a high-quality premium blended whiskey compared to regular cheaper whiskeys.

Popular Imperial Blue Cocktail Recipes

Imperial Blue’s bold character lends itself well to cocktail-making. Here are some popular Imperial Blue cocktails you can make at home:

1. Imperial Blue and Cola

The simplest Imperial Blue cocktail combines whiskey, cola, and ice. Refreshing and fizzy!


  • 60ml Imperial Blue
  • 150ml Cola
  • Ice cubes
  • Lime wedge


  • Take a tall glass and fill it with ice
  • Pour the Imperial Blue over the ice
  • Top up with cola and stir gently
  • Garnish with a lime wedge
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2. Imperial Blue Whiskey Sour

A flavorful sour cocktail with Imperial Blue as its base.


  • 60ml Imperial Blue
  • 30ml Fresh lime juice
  • 15ml Sugar syrup
  • A few dashes of Angostura bitters
  • Ice cubes
  • Orange slice & cherry for garnish


  • In a cocktail shaker filled with ice, add the Imperial Blue, lime juice, sugar syrup, and bitters
  • Shake vigorously for 10-15 seconds
  • Strain into an old-fashioned glass filled with fresh ice
  • Garnish with an orange slice & cherry.

3. Imperial Blue Old Fashioned

The classic old-fashioned made with bold Imperial Blue.


  • 60 ml Imperial Blue
  • 2 dashes Bitters
  • 1 sugar cube
  • Orange twist


  • Place the sugar cube in an old-fashioned glass and soak it in bitters
  • Add a splash of water and muddle the sugar cube thoroughly
  • Fill the glass with ice cubes and add the Imperial Blue
  • Stir gently for about 30 seconds
  • Twist an orange peel over the drink and drop it in as garnish

Health Effects of Drinking Imperial Blue

Imperial Blue is an alcoholic beverage with a relatively higher alcohol content than beer or wine. Drinking it in moderation can be enjoyable for most adults. However, excessive drinking can cause health problems:

Short-term effects:

  • Impaired coordination, blurred vision, slurred speech from intoxication
  • Dehydration and headaches as alcohol is a diuretic

Long-term effects:

  • Liver diseases like fatty liver, cirrhosis due to alcohol abuse
  • Increased blood pressure and stroke risk
  • Obesity and cardiac problems due to high-calorie intake
  • Depression, anxiety, and insomnia in some individuals

Pregnant women, recovering alcoholics, and people with medical conditions must avoid drinking. Drinking responsibly within advised limits is always recommended. A maximum of 1 drink per day for women and 2 drinks for men is considered safe as per health experts.


To conclude, Imperial Blue continues to be a popular premium whiskey brand in Assam with stable prices across different pack sizes. While prices have increased moderately over the years, there are still opportunities to buy Imperial Blue at competitive rates through offers and discounts. Consumers must balance their enjoyment of Imperial Blue with responsible and moderate drinking to avoid health risks. The rich, bold taste profile makes it ideal for whisky connoisseurs and cocktail enthusiasts in Assam.

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