Imperial Blue Price in Hyderabad 2023 [Updated List]

Hyderabad, the city of pearls, is known for its rich cultural heritage and vibrant nightlife. With a growing population of young and aspirational people, the demand for premium liquor brands like Imperial Blue whisky has seen a surge in recent years. This article provides an updated price list of Imperial Blue in Hyderabad for 2023.

An Overview of Imperial Blue Whisky

Imperial Blue is one of the most popular Indian whisky brands manufactured and marketed by Pernod Ricard India. It is an economical premium whisky brand that offers good quality at an affordable price point.

Imperial Blue was launched in 1997 and soon became a hit among whisky lovers due to its bold taste profile and stylish packaging. It is a blend of imported Scotch malts and Indian grain spirits. The brand gets its distinct smooth taste from aging the blend in oak barrels for over 4 years before bottling.

The attractive hexagonal bottle shape with the prominent IB logo in blue and silver colors makes Imperial Blue stand out on liquor store shelves. It is targeted at young urban consumers who value style and aspire to premium international brands but at an accessible price point.

Pricing Factors for Imperial Blue in Hyderabad

The prices of Imperial Blue whisky in Hyderabad depend on several factors:

1. Taxes and Duties

Alcoholic beverages like whisky attract high taxes in Telangana. These include:

  • Import fee on imported malts
  • Central Excise Duty
  • State Excise Duty
  • Value Added Tax (VAT)
  • Additional Retail Excise Tax

So taxes account for a major chunk of the retail price of Imperial Blue. As per expert estimates, taxes make up around 80-85% of a bottle’s MRP.

2. State Regulations

The Telangana State Beverages Corporation Limited controls the pricing and supply of liquor in the state. Imperial Blue prices in Hyderabad are regulated as per the pricing slab fixed by the state government.

3. Branding and Packaging

As a premium brand, Imperial Blue whiskey prices factor in the costs incurred for branding, packaging, advertising, and marketing. This is to maintain its aspirational image among consumers.

4. Distribution Costs

Distributor margins, retailer commissions, and transportation costs add to the final selling price for customers. Hyderabad has high retailer commissions at 12-15% of MRP.

5. Raw Material Costs

The base price is dependent on the costs of imported Scotch malts as well as molasses and labor costs for producing Indian grain spirits.

6. Location Factors

Overheads like retailer rentals in prime locations also impact the MRP in different areas within the city.

Imperial Blue Price List in Hyderabad 2023

Here is an updated Imperial Blue liquor price list in Hyderabad for the popular pack sizes in 2023:

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Brand Volume Price
Imperial Blue 1000 ml ₹1,010
Imperial Blue 750 ml ₹760
Imperial Blue 375 ml ₹380
Imperial Blue 180 ml ₹190
Imperial Blue 90 ml ₹100

Please note: The prices are subject to revision as per the latest announcements by Telangana State Beverages Corporation Limited. The list is for reference only.

The above prices are inclusive of all applicable taxes and duties for Hyderabad city. The MRP may vary slightly across different areas based on overhead costs for retailers.

Imperial Blue Prices in Various Hyderabad Localities

While the MRP of Imperial Blue bottles remains constant, the actual retail prices may vary by ₹10-20 across different stores based on location. Here are the approx store prices in some key localities of Hyderabad:

  • Banjara Hills: ₹990 for 1L, ₹750 for 750 ml, ₹370 for 375 ml
  • Jubilee Hills: ₹1000 for 1L, ₹755 for 750 ml, ₹375 for 375 ml
  • Somajiguda: ₹1010 for 1L, ₹760 for 750 ml, ₹380 for 375 ml
  • Madhapur: ₹1005 for 1L, ₹765 for 750 ml, ₹378 for 375 ml
  • Gachibowli: ₹995 for 1L, ₹750 for 750 ml, ₹370 for 375 ml
  • Kukatpally: ₹1005 for 1L, ₹755 for 750 ml, ₹375 for 375 ml
  • Uppal: ₹990 for 1L, ₹745 for 750 ml, ₹370 for 375 ml
  • Abids: ₹1000 for 1L, ₹750 for 750 ml, ₹375 for 375 ml
  • Koti: ₹995 for 1L, ₹745 for 750 ml, ₹372 for 375 ml
  • Secunderabad: ₹1005 for 1L, ₹760 for 750 ml, ₹380 for 375 ml

So while selecting a retail store, you can compare the prices in your locality and buy Imperial Blue at the most reasonable rate.

Factors Affecting the Availability of Imperial Blue in Hyderabad

While Imperial Blue Whisky is easily the top-selling brand in its category, availability issues do crop up occasionally in Hyderabad. Some of the factors affecting supply are:

  • Sudden changes in regulations – Policy changes by state government lead to supply chain disruptions.
  • Increased demand – The rising popularity of Imperial Blue often makes it difficult for stocks to keep up.
  • Festive seasons – Rush in demand during occasions like New Year leads to a temporary shortage.
  • Production issues – Technical reasons at distilleries also cause supply crunches at times.
  • Hoarding and black marketing – Some retailers overprice or hoard Imperial Blue bottles due to high demand.

During such times, it is advisable to call and check stock availability with your preferred stores before visiting. You may also consider trying similarly priced alternate brands like Blender’s Pride, Red Knight, Sterling Reserve, etc. which are usually available easily.

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How to Find the Best Imperial Blue Price in Hyderabad?

Here are some tips to find the best deal on Imperial Blue whisky in Hyderabad:

  • Check the MRP printed on the bottle as the maximum retail price before buying.
  • Compare prices of Imperial Blue across nearby stores in your locality.
  • Purchase during ongoing discounts or sale periods to save extra money.
  • Buy larger 1-liter packs compared to smaller 375ml bottles for better value.
  • Look for shops in commercial areas rather than posh localities for lower overheads.
  • Register with online liquor stores like HipBar that offer periodic discounts and cashback.
  • Buy 3-4 bottles together as shops offer small bulk deal discounts.
  • Avoid buying from unauthorized shops selling smuggled liquor to save health risks.

How Much is a Bottle of Imperial Blue in Hyderabad?

The average retail price of a 1 liter Imperial Blue bottle in Hyderabad as of 2023 is around ₹1000.

The 375 ml regular pack costs approx ₹380 on average.

The 180 ml mini bottle is priced at ₹190 and the 90 ml nip size comes for ₹100.

For a 750 ml large quarter bottle, the average cost is ₹760 currently.

However, do compare the prices across a few shops before buying Imperial Blue to get the best price.

Price Trends for Imperial Blue in Hyderabad

Imperial Blue whisky prices in Hyderabad have moved in the following manner over the recent years:

  • The prices remained stable from 2016 to 2019 at ₹800 for a regular 750 ml pack.
  • In 2020, after the COVID-19 slowdown, prices were reduced to ₹760 for 750 ml bottles.
  • However, in 2021, a sharp 15-20% hike took place due to increased taxes and input costs.
  • In 2022, prices further rose by 5-6% in line with overall inflationary pressures.
  • Industry experts predict a steadily rising price trend for Imperial Blue in the next few years led by higher taxation.

Overall, Imperial Blue still offers good value for money compared to other similarly priced whisky brands in the Hyderabad market. However, the affordability may gradually decline for daily drinkers if taxes keep rising every year.

Price Comparison With Other Popular Brands

Here is a price comparison of Imperial Blue versus other popular whisky brands in Hyderabad market:

Brand Price of a 750 ml Bottle
Imperial Blue ₹760
Blender’s Pride ₹700
Royal Stag ₹720
Red Knight ₹790
Magic Moments ₹840
Blenders Pride Rare ₹950
Black Dog ₹1200
Chivas Regal ₹2500
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So Imperial Blue is priced at a slight premium to top-selling Blender’s Pride but cheaper than premium brands like Red Knight and Blenders Pride Rare. Compared to Scotch whiskies like Black Dog and Chivas, it offers good value for money to upgraders from regular segments.

How to Buy Imperial Blue at the Lowest Prices in Hyderabad?

Here are some ways to buy Imperial Blue at the most competitive rates in Hyderabad:

  • Befriend local retailers and ask to be informed whenever they get special trade schemes or bonuses from distributors.
  • Visit liquor warehouses and see if you can buy at lower wholesale rates in case of bulk purchases for parties/weddings.
  • Download apps like HipBar which offer periodic discounts, cashbacks, and deals on liquor brands including Imperial Blue.
  • Purchase during happy hours when stores offer great deals on alcohol brands. Friday evenings are a good time.
  • Buy during warehouse sales just before new stock arrives when old inventory is sold at fractional rates.
  • Travel to nearby districts where prices may be lower due to different state tax structures.
  • Do not buy smuggled or illegal liquor – it can be hazardous to health.

So with some smart shopping techniques, you can find great bargains on Imperial Blue even at MRPs in Hyderabad. Just ensure to enjoy your drink responsibly!


Imperial Blue continues to be the whiskey of choice for a large population in Hyderabad due to its bold taste, smooth finish, and value pricing. Though rising inflation has led to gradual price hikes in recent times, it still remains an affordable option compared to most premium liquor brands in the market.

This article provides a detailed updated Imperial Blue price list across all popular pack sizes in Hyderabad along with trends and price comparison with major competing brands. So next time you plan to buy a bottle for yourself or your friends, you can make an informed purchase at the best possible rates.

Remember to never drink and drive. Enjoy your Imperial Blue responsibly. Cheers!

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