Imperial Blue Whisky Price in India 2024 [Updated Price]

Imperial Blue is one of the most popular whisky brands in India. Owned by Pernod Ricard, Imperial Blue whisky offers a range of options to suit different budgets and tastes. As we step into 2024, here is a detailed price list and guide for Imperial Blue Whisky in India.

An Overview of Imperial Blue Whisky

Imperial Blue is a classic Indian whisky produced by Pernod Ricard at the Seagram’s distillery in Nashik, Maharashtra. It was launched in 1997 and quickly became a leading brand in the economy whisky segment in India.

Imperial Blue uses malt spirits and Indian grain spirits blended in an expert process perfected by master blenders. The whisky has a smooth, easy-drinking taste with hints of honey and spice flavors. It is designed as an affordable whisky for regular consumption.

Over the years, Imperial Blue has expanded its range. Along with the regular Imperial Blue, there are specialized variants like Imperial Blue Reserve, Imperial Blue Music CDs, Imperial Blue Duet, and Imperial Blue Superhit. Recently, two premium offerings were added – Imperial Blue Royale and Imperial Blue Signature.

Imperial Blue whisky is available in 180ml, 375ml, 750ml, and 1000ml pack sizes. It has an alcohol percentage of 42.8% ABV. The brand focuses on youth-centric marketing and often sponsors music events and concerts. Imperial Blue is also exported to several international markets.

Imperial Blue Price in India 2024

Here is an overview of the Imperial Blue price list in India for 2024 across different pack sizes:

Imperial Blue Variant 180ml 375ml 750ml 1000ml
Imperial Blue Regular ₹210 ₹390 ₹560 ₹720
Imperial Blue Reserve ₹900 – ₹1100
Imperial Blue Music CDs ₹600 – ₹650
Imperial Blue Duet ₹750 – ₹850
Imperial Blue Superhit ₹250 ₹450 ₹650 – ₹750
Imperial Blue Royale ₹1200 – ₹1500
Imperial Blue Signature ₹1000 – ₹1200

The regular Imperial Blue 750ml bottle is available at liquor stores across India at an MRP of ₹560. However, premium variants like Imperial Blue Reserve and Imperial Blue Royale can cost between ₹900 – ₹1500 based on the location and store.

Over the last few years, Imperial Blue has seen a steady price increase of 4-5% year-on-year. A similar price hike is expected in 2024 as well. Taxes under GST and rising inflation could lead to a marginal price increase for Imperial Blue whisky next year.

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State-wise Imperial Blue Price Variation in 2024

Imperial Blue whisky prices in India vary across different states based on factors like liquor taxes, transportation costs, local markups, etc. Here is an overview of the estimated Imperial Blue price in major Indian cities and states for a 750ml bottle:

State Imperial Blue Price 750ml
Andhra Pradesh ₹620 – ₹680
Assam ₹560 – ₹610
Bihar ₹550 – ₹600
Chhattisgarh ₹510 – ₹560
Goa ₹480 – ₹520
Gujarat ₹560 – ₹600
Haryana ₹500 – ₹550
Jharkhand ₹510 – ₹560
Karnataka ₹600 – ₹650
Kerala ₹620 – ₹670
Madhya Pradesh ₹510 – ₹560
Maharashtra ₹550 – ₹600
Odisha ₹580 – ₹630
Punjab ₹520 – ₹570
Rajasthan ₹530 – ₹580
Tamil Nadu ₹620 – ₹670
Telangana ₹600 – ₹650
Uttar Pradesh ₹530 – ₹580
West Bengal ₹560 – ₹610
Key Cities Estimated Price
Bangalore ₹610
Chennai ₹630
Delhi ₹540
Hyderabad ₹620
Kolkata ₹530
Mumbai ₹550

The above prices can vary depending on the specific location, liquor store, promotional pricing, etc. However, this gives an approximate idea of the price range across states.

Southern states like Andhra Pradesh, Telangana, Tamil Nadu, and Kerala have relatively higher Imperial Blue prices due to higher liquor taxes. In comparison, states like West Bengal, Jharkhand, Bihar, and Northeast have lower prices. Among major cities, Imperial Blue is the cheapest in Kolkata followed by Delhi. It is the most expensive in Bangalore.

Factors Affecting Imperial Blue Prices in India

Imperial Blue whisky prices depend on several factors:

Taxes: Taxes imposed by the central and state governments account for 55-60% of the retail price. This includes central excise duty, state excise duty, VAT, import fees, etc. In some states, over 100% in taxes are charged.

State Policies: Liquor policies of the state government also impact pricing. Some states have higher profit margins for wholesalers and retailers. There are also inter-state tax differentials.

Transportation & Distribution: Logistics costs involved in distribution across 29 states and 7 union territories add to the final cost. Transportation costs are higher in remote areas.

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Brand Positioning: Imperial Blue positions itself as an affordable whisky. Competitors like Royal Stag, McDowell’s No.1, and Officer’s Choice have similar price points.

Raw Materials & Production: Malt, grain spirits, packaging – input costs go into determining the distributor price. Production costs at Seagram’s Nashik facility also add up.

Retailer’s Margin: To incentivize sales, retailers enjoy a margin of 8-10% on the MRP price. The exact margin varies across different states.

Promotions & Marketing: Imperial Blue invests significantly in promotions via brand ambassadors, events, contests, and advertising. The marketing budget impacts end-consumer prices.

Demand & Supply: The basic economics of demand vs supply affect prevailing market rates, especially during peak season. Price controls are also enforced in certain states.

Seasons & Festivals: During the festive and holiday seasons, consumption rises. Some stores hike prices to capitalize on the spike in demand.

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Price Comparison With Top Whisky Brands

Imperial Blue competes with the following similar whisky brands in its price segment:

Brand Price Range (750ml)
Imperial Blue ₹550 – ₹650
Royal Stag ₹520 – ₹620
McDowell’s No.1 ₹500 – ₹600
Signature ₹600 – ₹700
Officer’s Choice ₹470 – ₹570
Haywards Fine ₹480 – ₹580
Bagpiper ₹460 – ₹560

Among economy whisky brands, Officer’s Choice is the most affordable option starting at around ₹470 for 750ml in some states. On the higher end, Imperial Blue and Signature are priced similarly in the ₹600 – ₹700 range.

In terms of flavor profile, Imperial Blue is positioned between the light honeyed taste of Officer’s Choice and the robust spicy style of Royal Stag. Overall, Imperial Blue provides the right balance as a standard whisky brand across India.

Price Forecast for Imperial Blue in 2024 and Beyond

The overall whisky market in India is expected to grow at a CAGR of 6.1% between 2022 – 2027, as per industry reports. This steady growth will positively impact Imperial Blue prices as well.

However, high inflation, rising input costs, higher taxation under the GST regime, and stricter state regulation on liquor sales will play a moderating role. As a result, the price hike for Imperial Blue in 2024 is predicted to be around 4-6%.

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In the long term, Imperial Blue whisky prices could cross ₹700 – ₹750 for a 750ml bottle by 2025. Premium variants like Imperial Blue Reserve and Imperial Blue Signature might be priced upwards of ₹1200.

However, Imperial Blue will likely maintain its competitive positioning as an affordable whisky brand in the foreseeable future. Backed by smart marketing, brand loyalty, and extensive distribution, it is poised to retain its standing among the top whisky choices for regular consumption.

How to Buy Imperial Blue at the Best Price in 2024?

Here are some tips to get the best deal on Imperial Blue whisky shopping in 2024:

  • Check liquor prices online on apps like Living Liquidz before buying from a retail store. This will give you an idea about the competitive pricing.
  • Buying during ongoing sales, discounts and happy hours can help save 10-15% on MRP.
  • Opt for lower pack sizes like 375ml if you want to sample it first or gift someone. The 180ml format is also very affordable.
  • While traveling abroad, check duty-free shops at airports to buy at lower prices. However, customs regulations apply to bringing alcohol back to India.
  • Join loyalty programs by liquor retailers and download their apps to receive personalized deals and coupons.
  • Buy from wholesale retailers or liquor stores in duty-free zones to get slightly lower rates.
  • Reputed online liquor stores offer periodic discounts, bulk deal coupons, and attractive combo offers on Imperial Blue.
  • Avoid buying from unauthorized sellers or illegal sources to ensure authenticity and ethical consumption.

Summing it Up

Imperial Blue offers a versatile whisky blended to suit Indian tastes and preferences. It delivers a smooth, pleasant profile with wide appeal across demographics.

As a strategically-priced brand, Imperial Blue manages to maintain its popularity in the economy segment despite rising costs and taxes. While premiumization is picking up, Imperial Blue enjoys strong brand equity as an affordable whisky.

Imperial Blue whisky prices are estimated to remain in the same ballpark even in 2024, with minor state-wise variations. Drinkers can continue to enjoy Imperial Blue as a standard whisky for mixing and savoring. But always remember to drink responsibly!

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