Imperial Blue Price in Punjab 2023 – Updated Price List

Imperial Blue is one of the most popular whiskey brands in India, especially in northern states like Punjab. It is an economical whiskey brand produced by Pernod Ricard India and is quite affordable compared to premium whiskeys. Imperial Blue is preferred by a large number of whiskey drinkers in Punjab due to its smooth taste profile and pocket-friendly prices.

In this article, we will look at the latest Imperial Blue price list in Punjab for 2023. We will cover the prices of various pack sizes available in the state and also provide a price comparison with previous years. Read on to find out the current Imperial Blue rates in Punjab.

Overview of Imperial Blue Whiskey

Imperial Blue is an Indian whiskey brand manufactured and marketed by Pernod Ricard, which is one of the largest alcoholic beverage companies in the world. The whiskey was launched in 1997 and aimed to capture the market segment who wanted to upgrade from cheaper hard liquors but did not want to spend too much.

Some key aspects of Imperial Blue whiskey:

  • Made from imported Scotch malts and Indian grain spirits. Also contains a small amount of Scotch whisky for flavoring.
  • Aged for around 4 years in oak barrels before bottling. This provides a smooth taste profile.
  • Available in different pack sizes – 180 ml, 375 ml, 750 ml, and 1000 ml.
  • Priced affordably between regular and premium segments.
  • Promoted through campaigns like “Men will be Men” targeting youth and urban consumers.
  • One of the highest-selling whiskey brands in India with market leadership in many states.

Imperial Blue Price in Punjab 2023

Here is the latest price list of Imperial Blue whiskey in Punjab for 2023:

Brand Volume Price
Imperial Blue (IB) 1000 ml ₹900
Imperial Blue (IB) 750 ml ₹650
Imperial Blue (IB) 375 ml ₹320
Imperial Blue (IB) 180 ml ₹160
Imperial Blue (IB) 90 ml ₹80
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These are the prevalent retail prices of Imperial Blue whiskey in most places across Punjab. However, some variance in prices is seen between urban centers and rural areas.

  • In major cities like Ludhiana, Amritsar, and Jalandhar the prices are on the higher side.
  • In small towns and villages, the rates are slightly lower by 5-10%.
  • Prices also vary between different shops based on their location and overhead costs.

Overall the table above gives a fair idea of the standard Imperial Blue rate list in Punjab as of 2023.

Price Comparison With Previous Years

Imperial Blue whiskey has seen a gradual price increase over the last few years in Punjab. Here is a rate comparison with previous years:

  • In 2020, the average price of 750 ml Imperial Blue in Punjab was ₹600.
  • In 2021, the prices increased to around ₹625 for a 750 ml bottle.
  • In 2022, the prices further went up to ₹640 for a 750 ml pack.
  • Now in 2023, the prevailing price of a 750 ml bottle is ₹650 in the state.

This shows that Imperial Blue’s price in Punjab has increased by around ₹50 in the last 3 years. The rate hike has been across different pack sizes like 375ml, 180ml, etc.

The price rise can be attributed to factors like inflation, an increase in input costs like glass, packaging, etc. Brand promotion expenses also lead to upward price revisions.

However, the incremental hikes have been calibrated by the company to ensure Imperial Blue retains affordability for regular drinkers who are price-sensitive.

Price Analysis for Different Pack Sizes

Imperial Blue is available in various pack sizes in Punjab to suit different consumer requirements. Let’s analyze the pricing trend for different pack sizes:

  • 1000 ml – The 1 liter pack is priced at ₹900, making it most economical on a per ml basis. It is popular among regular heavy drinkers and for social drinking occasions. Provides 20% more volume than the 750ml pack.
  • 750 ml – The 750 ml pack is the most popular and widely available. Priced at ₹650, it provides the optimal combination of affordability and quantity. Ideal for personal regular consumption.
  • 375 ml – This smaller pack is apt for trial purchase or occasional drinking. Priced at just ₹320, it is quite affordable for price-sensitive consumers.
  • 180 ml – The quarter bottle is compact, handy, and cheap at ₹160. It is apt for a one-time trial purchase and fits most budgets.
  • 90 ml – The nip size 90 ml bottle priced at ₹80 is also available. Suitable for very occasional drinking or trial.
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So Imperial Blue caters to varied consumer segments through its smart price-pack size mix. The per ml rate is lower for larger packs, incentivizing bigger volume purchases.

Imperial Blue Price Factors

Imperial Blue whiskey price in Punjab is influenced by several factors:

  • State Excise Taxes – Punjab has one of the highest rates of excise duty on alcohol which impacts the retail pricing. Around 40-45% of the price constitutes excise & VAT.
  • Input Costs – Rising input costs of glass bottles, packaging materials, transportation, etc. lead to higher product costs.
  • Brand Popularity – Imperial Blue can afford premium pricing in Punjab due to its strong brand image and popularity.
  • Competition – Though there is competition from brands like Royal Stag and Blender’s Pride, Imperial Blue remains the top-selling whiskey giving it a pricing advantage.
  • Location – Liquor price in Punjab varies across locations based on overhead costs, consumer profile, taxes, etc. Pricing is usually higher in posh urban areas.
  • Retail Margins – Retailer margins also impact the final consumer price. MRP increases to provide retailers with their margins.

The combination of the above factors determines the price point of Imperial Blue across various outlets in the state.

Price Forecast for 2023

We expect Imperial Blue prices in Punjab to remain stable for the most part of 2023. Excise duty rates are expected to remain unchanged in the state budget announcement. Input costs could see some upward movement due to inflationary pressures. However, rising competition in the economy whiskey segment is likely to curtail major price hikes.

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Imperial Blue may see a minor price increase of around ₹10-₹20 per bottle toward the end of 2023. However large price hikes seem unlikely given the sensitivity of its target consumer segment.

The brand is expected to retain pricing premium vs. competitors like Royal Stag and maintain its position as the top-selling whiskey in Punjab and other northern states. Further brand promotions and consumer offers could be rolled out to sustain loyalty and volumes in 2023.


Imperial Blue remains the number one affordable whiskey choice among regular drinkers in Punjab. It provides the right blend of good quality, smooth taste and attractive pricing. The above price list covers the current prevailing Imperial Blue rates in Punjab across all popular pack sizes like 180ml, 750ml, 1000ml etc. We have also analyzed the pricing trend over recent years and the likely price forecast for 2023. Reasonable price stability is expected for Imperial Blue whiskey in the coming year. Consumers can use this handy price guide to know the latest prices and buy Imperial Blue whiskey in Punjab at the lowest rates.

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