Imperial Blue Whisky Prices in Kolkata [Updated Price List]

Imperial Blue is one of the most popular whisky brands in India, known for its smooth taste and affordable pricing. In this article, we will look at the latest Imperial Blue whisky rates in Kolkata for 2023.

Overview of Imperial Blue Whisky

Imperial Blue is an Indian whisky, manufactured and marketed by Pernod Ricard India. It is created using a blend of Indian grain spirits and imported Scotch malts. The brand was launched in 1997 and aimed to capture the market segment of aspiring new drinkers who wanted to move up from country liquor to the premium segment.

Some key features of Imperial Blue whisky:

  • Smooth blend with refined taste and classic aroma
  • No artificial flavors added
  • Light and easy-drinking character
  • Affordable pricing compared to most Scotch whiskies
  • Iconic royal blue packaging and branding
  • Popular brand endorsed by leading celebrities

Imperial Blue is available in 180 ml, 375 ml, and 750 ml bottles. It has an alcohol content of 42.8%.

Imperial Blue Whisky Prices in Kolkata

Here are the latest Imperial Blue whisky prices in Kolkata as of August 2023:

Brand + Volume Rate
Cost of (180ml) Imperial Blue Whisky ₹210
Cost of (375ml) Imperial Blue Whisky ₹390
Cost of (750ml) Imperial Blue Whisky ₹560

The prices can vary slightly across different stores and locations in Kolkata. However, these are the prevalent retail prices being charged currently.

180 ml – This is the quarter bottle size of Imperial Blue. It is the most affordable and offers a good option for first-time buyers to sample the brand. The 180 ml pack comes with a price tag of ₹210 in Kolkata.

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375 ml – This is the pint-sized bottle and the most popular selling volume for Imperial Blue. The 375 ml format allows buyers to enjoy it without having to buy the larger 750 ml bottle. It is priced at ₹390 in the city currently.

750 ml – The 750 ml bottle is the standard full-sized option. This offers the best value for regular drinkers of Imperial Blue. The 750 ml Imperial Blue bottle is being sold at ₹560 in Kolkata liquor stores.

Price Trends in 2023

The prices of Imperial Blue have remained quite stable in Kolkata over the last few years. There have been no major price hikes or fluctuations.

In 2023 as well, no significant changes in Imperial Blue rates have been observed so far. The brand continues to offer an affordable premium drinking experience to customers with steady pricing.

Some marginal increases may be seen in the coming months due to factors like inflationary pressure and rising input costs. However, the brand is expected to remain competitively priced even in the face of external pressures.

Factors Affecting the Prices

Imperial Blue whisky prices depend on several factors, including:

  • State Excise Duties – Alcohol taxation in different states has a direct impact. Kolkata prices are influenced by West Bengal state excise.
  • Input Costs – Rising costs of raw materials like broken rice and packaging can lead to price hikes.
  • Brand Positioning – Imperial Blue is priced to maintain its premium but affordable brand image.
  • Competitor Pricing – Competing brand prices influence Imperial Blue’s rate strategy to some extent.
  • Retail Margins – Liquor store margins account for a part of the final selling price. Higher retail margins can increase prices.
  • Seasons and Festivals – Prices may be hiked temporarily during peak seasons and festive periods due to higher demand.
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Price Comparison With Other Brands

Let’s compare Imperial Blue prices in Kolkata with other popular whisky brands available in a similar price segment:

Brand (750ml) Price
Imperial Blue ₹560
Royal Stag ₹600
Haywards 5000 ₹535
Blenders Pride ₹610
Signature ₹615

Imperial Blue continues to be attractively priced against both Indian and Scotch whisky brands. It maintains a competitive pricing edge, given its popularity and brand image. This strategic pricing has helped Imperial Blue cement its place as one of the top-selling whisky brands in its category.

How to Buy Imperial Blue at Best Prices in Kolkata?

Here are some tips to buy Imperial Blue at the best rates in Kolkata:

  • Check liquor store catalogs and online websites for ongoing discounts or deals. Many stores run periodic promotions.
  • Buying larger 750 ml bottles offers more value than smaller packs. Look for bulk purchase schemes.
  • Explore supermarkets like Spencer’s or HyperCITY for availability and discounted prices.
  • Government vends usually have lower prices due to lower overheads and minimum retail margin requirements.
  • Online platforms like Living Liquidz and HipBar sometimes offer lower rates compared to offline stores.
  • Make purchases during sales, happy hours or slack periods to get the best deals. Avoid festive seasons.

So keep an eye out for the best Imperial Blue price in Kolkata this 2023 using these tips. Enjoy your favorite smooth whisky without burning a hole in your pocket!

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