Jack Daniel’s is one of the most popular whiskey brands in India and Kerala. This classic American whiskey has a cult following around the world thanks to its smooth, charcoal-mellowed taste. Kerala, being one of the top consuming states for alcohol in India, sees significant demand for Jack Daniel’s whiskies.
In this article, we will look at the latest Jack Daniel’s whiskey prices in Kerala for 2023.
An Overview of Jack Daniel’s Whisky
Jack Daniel’s is the flagship whiskey brand of Brown-Forman Corporation. It is produced in Lynchburg, Tennessee using a unique charcoal mellowing process.
The mash bill for Jack Daniel’s whiskies consists of 80% corn, 12% barley, and 8% rye. The whiskies are then matured in new charred oak barrels. This imparts a distinctive sweet and smokey flavor to the whiskeys.
Some of the popular Jack Daniel’s expressions available in Kerala include:
- Jack Daniel’s Old No. 7 – The classic original Jack Daniel’s whiskey. It is a Tennessee Whiskey with 40% ABV.
- Jack Daniel’s Single Barrel – A bolder, richer version matured in single barrels. It has a higher 47% ABV.
- Gentleman Jack – A charcoal-mellowed double-filtered whiskey with less oakiness.
- Jack Daniel’s Apple – A blend of Jack Daniel’s Old No. 7 and apple liqueur.
- Jack Daniel’s Fire – Infused with cinnamon for a spicy kick.
- Jack Daniel’s Honey – With honey liqueur for a touch of sweetness.
Now let’s look at the latest prices of these Jack Daniel variants in Kerala for 2023.
Jack Daniel’s Whisky Prices in Kerala 2023
Here are the current MRP prices of Jack Daniel’s whiskies in Kerala as of January 2023:
|Jack Daniel’s Old No. 7
|Jack Daniel’s Single Barrel
|Jack Daniel’s Apple
|Jack Daniel’s Fire
|Jack Daniel’s Honey
|Jack Daniel’s Master Distiller’s Reserve
|Jack Daniel’s Tennessee Fire
The above prices are the maximum retail prices (MRP) inclusive of all taxes.
Key things to note:
- The flagship Jack Daniel’s Old No. 7 is the most affordable variant priced at ₹5,290 in Kerala for a 750 ml bottle. This makes it quite popular.
- The single barrel variant which is more premium is priced almost double at ₹9,440 due to its limited availability and stronger flavor.
- Among the flavored whiskeys, Jack Daniel’s Apple, Fire, and Honey are similarly priced at ₹5,430 for a 750 ml bottle.
- Gentleman Jack, the double-mellowed premium offering, is priced at ₹7,340 for 750 ml.
- The Master Distiller’s Reserve, specially crafted by Jack Daniel’s Master Distillers, is priced at ₹7,370 in Kerala.
- All prices listed above are revised for 2023 and may change during the year.
- Actual retail prices in stores can be lower than the MRP depending on location and applicable taxes & fees.
So this gives you a good idea of how Jack Daniel’s whiskey is priced in Kerala this year. The flagship Old No. 7 sees strong demand given its affordable pricing. The pricier variants like Single Barrel and Gentleman Jack are more popular as premium gifts and celebration drinks.
Next, let’s take a look at the factors that determine Jack Daniel’s pricing in Kerala and their availability.
Determining Factors for Jack Daniel’s Prices in Kerala
Jack Daniel’s whiskies are imported to India from the USA. There are several factors that influence their retail pricing in Kerala:
1. Import duties and taxes
Whiskies attract high import duties of around 150% imposed by the central government. This significantly increases the base costs. On top of this, GST of 18% and state excise duties are added. For example, the total duties on imported whiskeys in Kerala are around 215%.
2. Supply chain costs
There are costs associated with importing the whiskey bottles, logistics to warehouses, distribution to retailers, marketing etc. All this adds to the retail price.
3. State alcohol policies
Kerala has high excise duties on alcohol which influences the end price. There are also restrictions on discounts that can be offered.
4. Dollar exchange rate
Since Jack Daniel’s is imported, the dollar-rupee exchange rate impacts the import costs and pricing. A stronger dollar means higher retail prices.
5. Brand positioning
Jack Daniel’s positions itself as a premium imported whiskey brand. This allows it to command a higher price point compared to Indian whiskies. Limited edition premium variants are priced even higher.
6. Location-based differences
Within Kerala as well, prices can vary slightly across districts based on local taxes, transportation costs, and retail margins. Prices tend to be a bit higher in areas further away from the supply chain hubs.
These factors determine the retail price point for Jack Daniel’s in Kerala. Understanding them provides perspective on why certain whiskey brands are priced higher.
Now let’s look at where one can buy Jack Daniel’s whiskey in Kerala both offline and online.
Where to Buy Jack Daniel’s Whisky in Kerala?
Here are the major channels where you can find Jack Daniel’s whiskey in stock in Kerala:
1. Bars & Restaurants
Jack Daniel’s is available on the menus of most premium bars and restaurants in major cities like Kochi, Thiruvananthapuram, Kozhikode, etc. You can enjoy Jack Daniel’s drinks like Old Fashioned, Whiskey Sour, and Single Barrel neat or on the rocks.
2. Wine & Beer Shops
You can walk into any local wine & beer shop in Kerala that sells imported alcohol and find Jack Daniel’s stocked there. These standalone liquor stores are the most common retail channels.
3. Duty-Free Shops
At airports like Kochi and Thiruvananthapuram, the duty-free shops stock various Jack Daniel’s variants for sale to travelers at discounted rates. You can buy them when flying in or out of Kerala.
4. Online Websites
In cities where home delivery of alcohol is allowed, you can order Jack Daniel’s whiskeys online via sites like HipBar, Living Liquidz, etc. This is convenient but limited to select cities only.
Some upscale supermarkets like MORE and hypermarkets may also stock Jack Daniel’s, especially in larger cities. However, availability may be limited.
6. Military Canteens
Defense personnel who have access to military canteens can buy limited quantities of Jack Daniels at discounted rates from there.
So in Kerala, wine & beer shops, duty-free stores, bars, and pubs are the most convenient options to buy your preferred Jack Daniel’s whiskey. Online home delivery is also emerging as a popular option.
Next, let’s discuss the different varieties and special/limited editions of Jack Daniel’s whiskies available in the Kerala market.
Jack Daniel’s Whisky Variants Available in Kerala
Here are some of the popular Jack Daniel’s variants available in Kerala:
1. Jack Daniel’s Old No. 7
The classic No. 7, with its distinctive square bottle, is the original Jack Daniel’s whiskey. Aged for 4-5 years in oak barrels, it has notes of vanilla, oak, and caramel. Priced affordably, it’s the best-selling Jack Daniel’s expression.
2. Jack Daniel’s Single Barrel
This premium whiskey is bottled from single barrels that deliver robust, unique flavors. The higher alcohol content of 47% ABV adds to the intensity. It is substantially more expensive than the standard No. 7.
3. Gentleman Jack
As the name suggests, this is a smoother, more refined whiskey from Jack Daniel’s. It undergoes extra charcoal mellowing to reduce oakiness and bitterness. Ideal for whiskey cocktails or sipping neat.
4. Jack Daniel’s Tennessee Honey
The honey liqueur is blended with Jack Daniel’s old No. 7 to create a sweeter, more mellow flavor profile. The honey-flavored whiskey lowers the alcohol burn, making it accessible to newer drinkers.
5. Jack Daniel’s Tennessee Fire
Infused with red-hot cinnamon, this whiskey delivers a warming fiery kick. The cinnamon intensity can be too overpowering for some. It adds a spicy edge when mixed in cocktails.
6. Jack Daniel’s Tennessee Apple
Green apple liqueur gives this whiskey a fruity twist. The juicy apple aroma and flavor balances out the spiciness of the whiskey. One of the more popular flavored variants.
7. Jack Daniel’s Rye Whiskey
Made with a rye-heavy mash bill, this has spicier notes compared to the regular Jack Daniel’s range. Rye grain provides a distinctive flavor popular with experienced whiskey drinkers.
8. Single Barrel Heritage Barrel
From hand-picked single barrels at least 6 years old. Only available in international markets like India in limited quantities. Full and intense flavor is packed into every heritage barrel release.
9. Single Barrel “Bottled in Bond”
Special bottled-in-bond release for the U.S. market. Really high 50% ABV for a robust & powerful flavor bursting with oak, vanilla, and spice notes.
10. Single Barrel 100 Proof
The higher proof version of the standard Single Barrel expression for more intense flavors. Only available in select regions globally. Kerala gets limited stocks occasionally.
These are some of the must-try Jack Daniel’s variants for whiskey lovers in Kerala. Special bottlings and limited editions also turn up from time to time.
Next, let’s discuss if Jack Daniel’s is worth the premium pricing in Kerala.
Is Jack Daniel’s Worth the Premium Price in Kerala?
As we have seen, Jack Daniel’s whiskies command premium pricing in Kerala, with even the standard No. 7 variant priced upwards of ₹5,000. But is the pricing justified? Let’s weigh the pros and cons.
Pros of Jack Daniel’s
- Iconic American whiskey brand with a rich heritage and brand appeal
- Smooth, mellow taste with signature sweet, oaky, vanilla, caramel notes
- Perceived higher quality than competitors like Jim Beam and Teacher’s
- Premium packaging and branding command good gifting value
- Diverse range of expressions and special releases
Cons of Jack Daniel’s
- Expensive compared to Indian whiskies of similar quality
- Import taxes and duties add significantly to pricing
- May not offer full value for money vs. rare Scotches in the same price bracket
- Other brands offer comparable quality at lower price points
On balance, for serious whiskey enthusiasts in Kerala, Jack Daniel’s may not necessarily offer the best value. But its brand cachet, familiar flavor profile, and versatility in cocktails make it worth the premium for both regular and occasional drinkers.
The relatively affordable Old No. 7 expression is quite fairly priced. However, some limited edition and flavored variants may have inflated pricing.
For gifting purposes though, the Jack Daniel’s brand commands good recall and preference. As incomes rise, moderate drinkers are also willing to pay extra for the brand experience.
So the verdict is – that Jack Daniel’s price premium is more justified for its core expressions, especially the No. 7 Original. The pricier special releases provide appeal to aficionados and gifting segments in Kerala. But may not offer full value for money to purists.
Now that we have covered the key aspects of Jack Daniel’s pricing and availability in Kerala, let’s summarize the main takeaways.
- Jack Daniel’s is a premium American whiskey with demand across segments in Kerala. The Old No. 7 and Gentleman Jack expressions are the most popular.
- Prices of Jack Daniel’s variants in Kerala for 2023 range from ₹5,290 for 750ml of regular Old No. 7 to ₹9,440 for a Single Barrel bottle.
- Taxes, import duties, supply chain costs, and brand positioning lead to premium pricing for Jack Daniel’s in Kerala.
- Kerala’s wine & beer shops, bars, duty-free outlets, and online sites are the major retail channels for Jack Daniel’s whiskey.
- Beyond the core range, there are special bottlings like Single Barrel Rye, Heritage Barrel etc. launched occasionally in Kerala.
- The affordable Old No. 7 provides the best value. More expensive special releases may not offer full value for money.
- Jack Daniel’s enjoys strong brand equity in Kerala which justifies the premium to an extent, especially for gifting.
So for Jack Daniel’s fans in Kerala, the core range is well worth the premium. But the pricier limited editions call for careful evaluation of their value proposition. Sipping your favorite Jack Daniel’s drink responsibly while appreciating its heritage and flavor is the way to fully enjoy this iconic American whiskey.
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