Johnnie Walker Blue Label is considered one of the most premium and expensive whiskies in the world, renowned for its smooth blend and complex flavors. In Uttar Pradesh (UP), Johnnie Walker Blue Label comes at a premium price due to high taxation rates and import duties. This article provides an in-depth analysis of Blue Label prices in UP along with a price comparison table.
Johnnie Walker Blue Label is a blended Scotch whisky produced by the House of Johnnie Walker. It was introduced in 1992 and is made from some of Scotland’s rarest and most exceptional whiskies that have been aged for a minimum of 25 years. Blue Label represents the pinnacle of blending expertise and flawless quality that Johnnie Walker is known for.
Some key features that make Blue Label an iconic luxury whisky brand:
- Rich and fruity notes with hints of raisins, apples, oranges, and smoke
- Smooth, refined taste with a long and complex finish
- Made from rare casks and exceptional malts like Cardhu and Clynelish
- Handpicked and blended by the Master Blender himself
- Elegant bottle design with its trademark square-shaped blue color label
In Uttar Pradesh, Johnnie Walker Blue Label is considered a status symbol and premium gift choice. It is usually purchased for special occasions, corporate gifting or personal consumption by whisky enthusiasts and connoisseurs. However, the high pricing makes it unaffordable for most regular consumers.
Johnnie Walker Blue Label Price in UP
Here are the latest Johnnie Walker Blue Label prices in UP as of August 2023:
|Brand + Volume
|Cost of 750ml Blue Label
|Cost of 1000ml/1Ltr Blue Label
As evident, there is a significant markup in Blue Label prices in UP compared to other states or retail prices in Europe. Let’s analyze the factors responsible for the premium pricing:
Taxes and Import Duties
Alcoholic beverages like scotch whisky are subject to high taxation in Uttar Pradesh. This includes state excise duties, import fees, bottling charges and retail margins.
For premium imported spirits like Johnnie Walker Blue Label, total taxes can go as high as 250% to 300% of the base price. This explains the difference between duty-free and local liquor rates.
State Excise Policies
UP imposes 100% excise duty on imported liquor and 150% on Indian Made Foreign Liquor (IMFL). The state recently increased additional excise duty from 10% to 15%.
Such skewed policies and levies result in inflated pricing to the end consumer.
As a premium luxury brand, the makers price Blue Label higher to maintain its aspirational appeal. The limited availability and bottling process also contribute to its exclusive image.
Import, Logistics, and Distribution
As Blue Label is imported to India, costs related to international shipping, customs, warehousing, bottling and distribution ultimately inflate the retail prices.
Profit margins taken by multiple stakeholders across the supply chain also compound the final price paid by consumers.
Price Comparison of Johnnie Walker Blue Label with Alternatives
Here’s how Johnnie Walker Blue Label prices in UP compare with other premium whisky brands:
|Johnnie Walker Blue Label
|The Glenlivet 18 Years
|Glenfiddich 15 Years
|Chivas Regal 18 Years
|The Glenlivet 12 Years
It is clear that Blue Label commands almost a 40-50% premium over comparably aged malts from Glenlivet, Glenfiddich, or Chivas Regal. This premium is for the brand value and exquisite blending that makes Blue Label a benchmark luxury whisky.
Is Johnnie Walker Blue Label Worth the High Price in UP?
While the pricing is steep, Johnnie Walker Blue Label can be worth it for certain buyers:
- Whisky connoisseurs – For collectors or those who genuinely appreciate fine scotch, Blue Label’s complex flavors and blending expertise make it worthwhile.
- Gifting purposes – It makes for an impressive high-end corporate gift, or for gifting on special occasions due to its premium branding.
- Investors – Some buyers invest in limited edition Blue Labels as the valuation tends to go up over time.
However, for regular consumption, Blue Label may be too extravagantly priced in UP. The high taxation inflates prices beyond most people’s budgets. One may be better off trying 12 or 18 years aged single malts from other distilleries available at 30-40% lower prices.
Johnnie Walker Blue Label holds an aspirational appeal among whisky aficionados in Uttar Pradesh. However, its premium pricing puts it out of reach for wider consumption. The high prices can be attributed to heavy taxes, regulations, expensive import costs, and extra margins across the supply chain. While the taste merits its reputation, the pricing needs to be more sensible for wider adoption.
Rates of Other Whisky Brands In Utter Pradesh