Jordy’s Bar Whisky Prices in Punjab 2023

Whisky has long been one of the most popular alcoholic beverages in Punjab and across India. With a wide range of brands and prices to choose from, whisky lovers in Punjab have plenty of options when it comes to finding their perfect dram. One of the most coveted whisky brands in Punjab is Jordy’s Bar Whisky, known for its smooth taste and premium quality.

In this article, we will take a look at the latest Jordy’s Bar whisky prices in Punjab in 2023 and what makes this brand stand out in the crowded Indian whisky market.

An Overview of Jordy’s Bar Whisky

Jordy’s Bar is a brand of Indian whisky owned and produced by Allied Blenders and Distillers (ABD), one of the largest spirit manufacturers in India. The company was established in Mumbai in 1993 and has rapidly grown to become a leading producer of premium Indian whisky.

The Jordy’s Bar range includes four main expressions – Jordy’s Bar Premium Exquisite Whisky, Jordy’s Bar Select Whisky, Jordy’s Bar Deluxe Whisky, and Jordy’s Bar Standard Whisky. Of these, the Premium Exquisite variant is the most premium blend and retails at the highest price point.

Jordy’s Bar whiskies are made from a blend of select Indian grain spirits and aged in oak barrels for a smooth, rich taste profile. The whiskies are crafted to appeal to Indian palates with a touch of honey sweetness balanced by spicy notes.

The brand is named after the company’s founder, Jordy Mehta, and is marketed as a modern, aspirational brand for young Indian whisky drinkers looking to upgrade from regular blends to premium ones.

Jordy’s Bar Whisky Prices in Punjab 2023

Here is an overview of the latest Jordy’s Bar whisky prices in Punjab as of 2023:

Brand Size Price
Jordy’s Bar Premium Exquisite Whisky 750 ml ₹1,520
Jordy’s Bar Select Whisky 750 ml ₹1,220
Jordy’s Bar Deluxe Whisky 750 ml ₹920
Jordy’s Bar Standard Whisky 750 ml ₹620

These prices can vary slightly across different stores and cities within Punjab. Taxes and retail margins also impact the final billed price. However, this gives a good indicative range of the prevailing prices for Jordy’s Bar whisky in the state.

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The premium Jordy’s Bar Exquisite expression commands the highest price tag, given its superior blend and aging. The Select and Deluxe variants are priced lower but still occupy the premium bracket compared to regular whisky brands in the market.

Factors Influencing Jordy’s Bar Whisky Prices in Punjab

Several factors impact the retail pricing of Jordy’s Bar and other whisky brands in Punjab:

Taxes: High excise duties and other taxes imposed on alcoholic beverages in India directly influence whisky prices. In Punjab, excise duty on whisky is set at 75% of the Maximum Retail Price (MRP). So taxes comprise a major portion of the retail price.

State regulations: Punjab has strict regulations on alcohol retail and pricing compared to some other Indian states. This also affects the final price shelf for whiskies.

Import costs: For whiskies containing imported Scotch malts or blends, import duties, and international shipping costs also add to the pricing.

Brand positioning: As a premium whisky brand, Jordy’s Bar has higher pricing than regular brands to reflect its superior image and quality.

Inflation: Rising inflation levels in India have a direct impact on alcoholic beverage pricing. Brands increase prices periodically to adjust for inflationary pressures.

Supply chain: Distribution costs, retailer margins, and production costs add to the cumulative supply chain costs for Jordy’s Bar whisky.

Why Jordy’s Bar Commands Premium Pricing?

There are several good reasons why Jordy’s Bar whiskies are able to command premium pricing compared to regular Indian whisky brands:

Unique flavor profile – Jordy’s Bar whiskies are crafted using a proprietary blend of select Indian grain spirits distilled multiple times in traditional pot stills along with aged malts. This lends a distinct flavor profile not found in regular blends.

Smooth taste – The whiskies are matured in handpicked oak barrels for over 5 years on average which results in a smoother, well-rounded taste.

Premium Packaging – From the bottle to the labeling, Jordy’s Bar has a premium look and feel which justifies its positioning in the super-premium segment.

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Aged for longer – The whiskies are aged for over 5 years on average compared to younger 2-3 years old blends in regular brands. The longer maturation adds to the pricing.

No artificial flavors – Jordy’s Bar uses all-natural flavors and does not add any artificial additives, colors, or flavors. This keeps the quality high.

Brand equity – As a renowned premium whisky brand, Jordy’s Bar has built up significant brand equity over the years which allows it to command higher pricing.

Global standards – The brand meets high global quality standards in its production and blending which boosts its premium value.

How Jordy’s Bar Whisky Prices Have Changed in Recent Years

Jordy’s Bar whisky prices in Punjab have gradually increased in recent years in line with overall inflationary trends and rising input costs. However, the rate of price increase has been moderate and not sudden.

For example, back in 2018, the Jordy’s Bar Premium Exquisite Whisky 750 ml bottle was priced at around ₹1,400 in Punjab. The Select variant was ₹1,100 while the Deluxe was retailing around ₹800.

In 2021, the Premium Exquisite went up to ₹1,450, Select to ₹1,180, and Deluxe to ₹870.

Finally, in 2023 so far, we have seen the Premium Exquisite price touch ₹1,520 while the Select is now ₹1,220 and Deluxe at ₹920.

So the price hike over the past 5 years has been in the range of 8-10% for Jordy’s Bar’s core range in Punjab, which is reasonable compared to the double-digit food inflation seen in this period.

This shows that Jordy’s Bar has tried to keep price increases moderate despite mounting input costs and retain its value proposition. The pricing changes also reflect rising affluence and premiumization trends among Punjab’s whisky drinkers.

How do Jordy’s Bar Whisky Prices compare to Other Brands?

Despite being in the premium segment, Jordy’s Bar whisky prices are still quite attractive compared to other similar premium and super-premium brands available in Punjab.

For instance, prominent premium whisky brands like Blenders Pride and Signature sell at equivalent or higher prices for their comparable blends and sizes. Popular Scotch whisky brands like Johnnie Walker Black Label and Chivas Regal 12 Year Old also retail at significantly higher prices.

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Here is a brief price comparison:

  • Jordy’s Bar Premium Exquisite 750 ml – ₹1,520
  • Blenders Pride 750 ml – ₹1,530 to ₹1,650
  • Signature Special 750 ml – ₹1,600 to ₹1,700
  • Johnnie Walker Black Label 750 ml – ₹2,500 to ₹3,000
  • Chivas Regal 12 Year Old 750 ml – ₹3,500 to ₹4,000

So Jordy’s Bar offers good value for money given the quality and taste profile compared to both Indian and Scotch whisky brands in similar segments. This has contributed to the brand’s popularity in Punjab.

Future Outlook for Jordy’s Bar Whisky Prices

Going forward, Jordy’s Bar whisky prices in Punjab are expected to remain stable or increase marginally in line with overall inflation rates.

The brand is likely to retain its premium pricing with minor periodic revisions as operating costs rise. However, the rate of price hikes is expected to be gradual, in tune with consumer wallets.

Jordy’s Bar will continue to occupy the premium but affordable segment while competing international brands remain significantly pricier for most regular consumers.

The brand may also introduce special limited releases or aged expressions in the future targeted at aficionados and priced substantially higher than the core range.

Overall, Jordy’s Bar’s sensible pricing strategy focused on value retention will stand it in good stead in the Punjab whisky market in the future. Its enduring blend quality and taste will also justify the premium cost.


Jordy’s Bar has carved a niche for itself as a premium yet affordable Indian whisky brand in Punjab. Its competitive pricing, signature flavour profile, smooth taste and brand equity make it a popular choice among whisky aficionados in the state.

Moving ahead, the brand looks set to retain its strong value proposition built around quality and sensible pricing. For whisky lovers in Punjab, Jordy’s Bar is poised to remain a prudent premium option compared to both Indian as well as Scotch whisky brands at higher price points.

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