Kingfisher is one of the most popular beer brands in India. First brewed in India in 1978, Kingfisher has grown to become the largest-selling beer in the country. Kingfisher beer is brewed by United Breweries Group, India’s largest brewing company.
The characteristic Kingfisher logo with the kingfisher bird is recognizable across the world today. Kingfisher sponsors many major sports events in India as well as the West Indies cricket team.
Kingfisher beer is available in two main variants – Kingfisher Premium Lager and Kingfisher Strong. There are also other specialty beers like Kingfisher Ultra, Kingfisher Storm, and Kingfisher Blue.
What Makes Kingfisher Beer Popular in India?
There are several reasons for the popularity and market dominance of Kingfisher beer in India:
- Branding and marketing: United Breweries has built Kingfisher as a premium aspirational brand through savvy marketing and sponsorships. This has helped it gain a young consumer base.
- Wide distribution: Kingfisher today has an extensive distribution network across India, even in remote areas. This allows easy availability and visibility of the brand.
- Pricing: Kingfisher beer is affordably priced, making it accessible to a wide range of consumers. It is cheaper than most imported beers.
- Taste profile: Kingfisher has a mild, easy-drinking taste palate suited to Indian taste preferences. It is a refreshing lager beer.
- Product range: The different variants and flavors under the Kingfisher umbrella appeal to varied consumer segments.
- Quality: Kingfisher beer is perceived as a quality, premium brand in India. This aids brand loyalty and repeat purchases.
Kingfisher Beer Price List in India 2024
|Price in Delhi
|Price in Mumbai
|Price in Bangalore
|Price in Kolkata
|Price in Chennai
|Price in Hyderabad
Kingfisher Beer Prices in Different Indian Cities
Kingfisher beer prices in India vary from state to state due to different state taxes, excise duties, retailer margins, and transportation costs. Below is an overview of Kingfisher beer prices in major Indian cities and states:
Kingfisher Beer Price in Delhi
Delhi is one of the largest markets for Kingfisher beer. The price of a 500ml Kingfisher Premium beer bottle in Delhi is around ₹105 currently. Kingfisher Strong is priced at ₹125 for a 500ml bottle.
Kingfisher Beer Price in Mumbai
Mumbai, India’s financial hub, also sees high consumption of Kingfisher beer. Here a 500ml Kingfisher Premium beer will cost approximately ₹140. Kingfisher Strong costs ₹155 for a 500ml bottle in Mumbai.
Kingfisher Beer Price in Kolkata
In Kolkata, 500ml of Kingfisher Premium is available for ₹100 on average. Kingfisher Strong is priced at ₹110 for 500ml in Kolkata.
Kingfisher Beer Price in Kerala
In Kerala, Kingfisher Premium 500ml bottles are priced at ₹110. Kingfisher Strong costs ₹ 130 for a 500ml bottle.
Kingfisher Beer Price in Assam
Kingfisher Premium is costlier in Assam at around ₹145 for a 500ml bottle. Kingfisher Strong is also priced higher at ₹160 for 500ml.
Kingfisher Beer Price in Bangalore
Bangalore is a major market for Kingfishers. Here Kingfisher Premium is priced at ₹120 for a 500ml bottle. Kingfisher Strong costs ₹140 on average for 500ml.
Kingfisher Beer Price in Punjab
In Punjab, which has one of the highest beer consumption rates in India, Kingfisher Premium 500ml bottles cost ₹110 on average. Kingfisher Strong is priced at around ₹130 for 500ml.
Kingfisher Beer Price in Goa
Goa is a popular tourist destination and sees high demand for Kingfisher beer. In Goa, Kingfisher Premium 500ml bottles cost ₹120 on average. Kingfisher Strong is priced at ₹150 for 500ml.
Kingfisher Beer Price in Hyderabad
In Hyderabad, a 500ml Kingfisher Premium beer bottle costs approximately ₹135. Kingfisher Strong is priced at ₹155 for a 500ml bottle.
Kingfisher Beer Price in Pune
Pune is an emerging major market for beer consumption. Here Kingfisher Premium 500ml bottles cost around ₹145 on average, while Kingfisher Strong is priced at ₹165 for 500ml.
Kingfisher Beer Price in Uttar Pradesh
In Uttar Pradesh, which is among the top beer markets, Kingfisher Premium 500ml bottles cost ₹110 on average. Kingfisher Strong comes for ₹130 for 500ml.
Kingfisher Beer Price in Madhya Pradesh
In Madhya Pradesh cities like Indore and Bhopal, Kingfisher Premium costs around ₹145 and Kingfisher Strong costs ₹165 for a 500ml bottle.
Kingfisher Beer Price in Rajasthan
Rajasthan is a high-sales market for Kingfishers. Here Kingfisher Premium costs ₹130 and Kingfisher Strong costs ₹145 for a 500ml bottle.
Kingfisher Beer Price in Odisha
In Odisha, Kingfisher Premium is priced economically at ₹110 for a 500ml bottle. Kingfisher Strong costs ₹125 for 500ml.
Kingfisher Beer Price in Chandigarh
Chandigarh, which lies close to Punjab, sees similar Kingfisher beer rates. Here Kingfisher Premium costs ₹110 and Kingfisher Strong is priced at ₹130 for 500ml.
Kingfisher Beer Price in Telangana
In Telangana, Kingfisher Premium costs around ₹140 and Kingfisher Strong costs approximately ₹155 for a 500ml bottle.
Kingfisher Beer Price in Other Major Cities
Some other indicative Kingfisher beer prices in major Indian cities are:
- Lucknow – Kingfisher Premium ₹110, Kingfisher Strong ₹130 (500ml)
- Jaipur – Kingfisher Premium ₹130, Kingfisher Strong ₹145 (500ml)
- Ranchi – Kingfisher Premium ₹140, Kingfisher Strong ₹155 (500ml)
- Dehradun – Kingfisher Premium ₹145, Kingfisher Strong ₹160 (500ml)
The prices for Kingfisher beer vary within states depending on the city, location, taxes, and supply-demand dynamics.
State-wise Kingfisher Beer Prices in India
Some indicative Kingfisher beer prices by state in India are:
Kingfisher Beer Price in Karnataka
Karnataka is the home state of Kingfisher beer. Here Kingfisher Premium costs ₹120 and Kingfisher Strong costs ₹140 for a 500ml bottle on average.
Kingfisher Beer Price in Maharashtra
Maharashtra is one of the top markets. In Maharashtra, Kingfisher Premium is priced at ₹140 and Kingfisher Strong at ₹155 (500ml).
Kingfisher Beer Price in Tamil Nadu
Tamil Nadu is a high sales volume state. Here Kingfisher Premium costs ₹130 and Kingfisher Strong costs ₹145 for a 500ml bottle.
Kingfisher Beer Price in Jharkhand
In Jharkhand, Kingfisher Premium is priced at ₹140 and Kingfisher Strong at ₹155 on average for a 500ml bottle.
Kingfisher Beer Price in West Bengal
In West Bengal, Kingfisher Premium costs around ₹120 and Kingfisher Strong costs ₹135 for 500ml.
Kingfisher Beer Price in Uttar Pradesh
Kingfisher Premium costs ₹110 and Kingfisher Strong costs ₹130 for a 500ml bottle in Uttar Pradesh.
Kingfisher Beer Price in Rajasthan
In Rajasthan, Kingfisher Premium is priced at ₹130 and Kingfisher Strong at ₹145 for a 500ml bottle.
Kingfisher Beer Price in Haryana
In Haryana, Kingfisher Premium costs ₹120 and Kingfisher Strong costs ₹140 on average for a 500ml bottle.
Kingfisher Beer Price in Madhya Pradesh
In Madhya Pradesh, Kingfisher Premium costs ₹140-150, and Kingfisher Strong ₹160-170 for a 500ml bottle.
Kingfisher Beer Price in Gujarat
In Gujarat, Kingfisher Premium costs approx. ₹130 and Kingfisher Strong ₹145 for a 500ml bottle.
Prices vary across different cities within these states too.
Factors Affecting Beer Prices in India
Kingfisher beer price in India depends on many factors:
Brand equity – Popular brands like Kingfisher can command a premium in pricing.
Packaging – Premium packaging in bottles vs. cans impacts pricing.
Regional taxes – Alcohol excise duties and taxes vary widely across states in India.
Transportation costs – High transportation costs in remote areas drive up beer prices.
Retailer margins – On-premise vs. off-premise retailer margins vary.
Seasons and festivities – During peak seasons and festivities, prices are higher.
Rising input costs – Rising input costs for beer manufacturers impact end prices.
Competition – Competitor brand prices influence beer prices as consumers switch brands.
Point of sale – Premium pubs and restaurants charge higher than liquor stores.
Pricing strategies – Dynamic pricing techniques used by brands also impact prices.
Volume discounts – Higher volume purchases by retailers fetch discounts reflected in lower prices.
Availability of variants – Lower availability of certain variants leads to higher prices.
Surge pricing – During high-demand periods, dynamic surge pricing is used.
Kingfisher Premium vs. Kingfisher Strong
Kingfisher Premium and Kingfisher Strong are the two mainstream offerings by United Breweries under the Kingfisher umbrella. Let’s look at how they compare:
- Classic lager beer
- Mild and smooth taste
- 4-5% alcohol content
- Refreshing, easy-drinking option
- Targeted at casual drinking occasions
- Premium brand appeal
- Lower price than Strong
- Strong beer with a bold taste
- 8% alcohol content
- Higher bitterness and malt flavors
- Targeted at seasoned beer drinkers
- Stronger kick and potency
- Popular for parties and hangouts
- Priced higher than Premium
Kingfisher Strong has a more acquired taste profile suited to seasoned beer drinkers, while Kingfisher Premium offers a milder and easier drinking experience. Kingfisher Premium is aimed a casual drinking and for refreshing occasions, while Kingfisher Strong is positioned as a party beer.
Price Comparison with Other Beer Brands
Some price comparisons with major competing beer brands:
Kingfisher vs. Budweiser – Kingfisher is priced 30-40% cheaper than similar Budweiser variants.
Kingfisher vs. Heineken – Heineken is priced at a 50-60% premium over Kingfisher for equivalent beer types.
Kingfisher vs. Carlsberg – Carlsberg is priced at a 20-30% premium over Kingfisher in most markets.
Kingfisher vs. Tuborg – Tuborg offers stiff price competition, with similar pricing to Kingfisher.
Kingfisher vs. Haywards – Haywards is priced lower than Kingfisher by 10-15% for equivalent beer variants.
Kingfisher vs. Bira – Bira craft beers are priced at over a 50% premium over Kingfisher.
Domestic brands like Haywards and Tuborg compete closely with Kingfisher on pricing due to comparable brand equity. International brands have higher aspirational branding and imported costs leading to higher prices. Kingfisher pricing is very competitive on the national stage while maintaining its premium appeal.
How to Find the Best Kingfisher Beer Rates?
Here are some tips to find the best prices on Kingfisher beer in your city:
- Check prices at both retail liquor stores and pubs/bars. Retail stores often have lower rates.
- Look for volume discounts when purchasing larger beer packs or crates.
- See if there are any ongoing discounts or promotions by the retailer.
- Download apps like Booozie, HipBar, and Living Liquidz to get real-time price comparisons.
- Visit wholesale liquor markets to get attractive wholesale rates.
- Purchase during off-peak times when happy hour pricing is in effect at bars.
- Check rates across different retailers as prices vary significantly.
- Find a retailer with high sales volumes who can offer the best pricing.
- Consider purchasing online on sites like Living Liquidz, and HipBar if discounts are available.
- Buy during off-season periods when supply exceeds demand.
- Look for limited-period special promotional pricing by retailers.
- Purchase Kingfisher and other beers from duty-free shops at airports when traveling.
So in summary, Kingfisher continues to dominate the Indian beer market with its accessible pricing compared to other domestic and international brands. However, the retail pricing varies significantly across states and cities depending on different taxes, duties, supply-demand factors, and retailer margins. Finding a good retailer offering promotions or bulk discounts can help you get the lowest prices on Kingfisher beer in your city.