Vodka is one of the most popular spirits in India, and Magic Moments is a leading vodka brand in the country. Magic Moments offers a diverse range of flavored and plain vodkas at various price points to suit different consumer needs and budgets.
In this article, we will provide the latest Magic Moments vodka price list in Hyderabad for 2024. We have compiled the prices for different Magic Moments variants available in 180ml, 375ml, and 750ml bottles.
Overview of Magic Moments Vodka
Magic Moments is manufactured and marketed by Radico Khaitan Limited, one of the largest spirit manufacturers in India. The brand was launched in 2005 and has grown to become a prominent player in the Indian vodka market over the years.
Magic Moments vodka is quadruple distilled and filtered to produce a smooth taste and aroma. It is available in plain and flavored variants to give consumers more choices. Some of the popular flavors offered by Magic Moments include Green Apple, Orange, Chocolate, Lemon, Raspberry, Grapefruit, and Vanilla among others.
The vodka is priced competitively to appeal to different consumer segments in India. It is affordably priced to make premium vodka accessible to a wider audience in the country. The brand has a significant presence across most states in India including Telangana.
Magic Moments Vodka Prices in Hyderabad 2024
Here are the latest Magic Moments vodka prices in Hyderabad for 2024:
|Magic Moments Vodka
|Magic Moments Vodka
|Magic Moments Vodka
|Magic Moments Vodka
The above prices are inclusive of all taxes and as applicable in Hyderabad. There may be minor variations in prices across different stores in the city.
Factors Affecting Magic Moments Vodka Prices in Hyderabad
The prices of Magic Moments vodka in Hyderabad are dependent on several factors:
Taxes: Taxes imposed by the state government like VAT, excise duty, etc. contribute to over 35% of the retail price. Any changes in these taxes affect the prices directly.
Store Location: Prices differ based on the locality. Prices are usually higher in stores located in premium areas compared to regular localities.
Store Type: Liquor sold at wine shops is priced lower than what is available in bars, pubs, and hotels.
Volume: Bigger bottle sizes (750ml) offer more value for money compared to smaller 180ml bottles. This is evident from the price list above.
Raw Material Costs: An increase in the costs of raw materials like broken rice used to produce vodka impacts the production costs and retail prices.
Brand Popularity: Popular brands command a slightly higher premium in their segment. Magic Moments flavors like Green Apple and Vanilla are priced higher than the unflavored grain vodka.
Seasons and Festivals: Prices may be hiked during peak seasons and major festivals when the demand goes up.
Price Trends of Magic Moments Vodka in Hyderabad
The vodka segment in India has grown at a healthy rate over the last decade, averaging 15-20% annual growth. With rising incomes and changing lifestyles, more Indians are embracing social drinking. This has benefited vodka consumption in the country.
Magic Moments has consistently offered affordable pricing for premium vodka. While taxes have increased liquor prices periodically, the pricing strategy has helped the brand gain significant market share across India.
In Hyderabad as well, Magic Moments vodka prices have remained quite stable over the years. For a 750ml bottle, prices of popular flavors have stayed within the Rs 600 to 800 bracket for a few years now. With its value pricing, Magic Moments has become the go-to vodka brand for regular middle-class consumers in Hyderabad.
Some premium variants like the Dazzle Vanilla vodka are priced higher but cater to affluent consumers willing to pay a bit more for superior quality and taste. Overall, Magic Moments vodka continues to provide a wide range of products at various price points for different consumer profiles in the city.
Price Comparison With Major Brands
Here is how Magic Moments vodka prices compare with other major vodka brands available in Hyderabad:
- Smirnoff: Smirnoff is a premium international vodka brand with prices ranging between Rs 1200-1800 for a 750ml bottle. It is priced almost 2x of Magic Moments vodka.
- Absolut: Another premium Swedish brand, Absolut vodka is also priced on the higher side at Rs 1300-2000 for a regular 750ml bottle.
- Romanov: Romanov is a budget vodka brand with 750ml bottles priced around Rs 400-600 in Hyderabad. It’s more affordable than Magic Moments but perceived as lower quality.
- White Mischief: This value brand by USL offers 750ml vodka bottles for Rs 350-450 making it among the cheapest options. But Magic Moments scores higher on product quality.
- Grey Goose: The ultra-premium French vodka Grey Goose is exorbitantly priced above Rs 5000 for a 750ml bottle, nearly 5-8x of Magic Moments.
So Magic Moments offers the best balance of affordable pricing and good quality among major vodka brands in the Hyderabad market. Its competitive pricing strategy has been vital for the brand’s success over the years.
Where to Buy Magic Moments Vodka in Hyderabad?
Here are some of the best places to buy original Magic Moments vodka bottles in Hyderabad:
Wine Shops: The main wine shops operated by Telangana State Beverages Corporation Limited (TSBCL) stock the entire range of Magic Moments vodkas. These shops are located across Hyderabad.
Bars and Pubs: Popular bars like 10 Downing Street, XVII Pub, SKY Hyderabad, Lord of the Drinks, etc. serve Magic Moments vodka. You can also buy sealed bottles from here.
Luxury Hotels: 5-star hotels like Park Hyatt, Novotel Hyderabad, ITC Kohenur, etc. have liquor shops selling Magic Moments. But prices are higher here.
Online: TSBCL’s website HyderabadWines.com allows online booking and home delivery of Magic Moments vodka in permitted zones of Hyderabad.
Duty-Free Shops: Magic Moments is available at attractive rates at airport duty-free shops in Hyderabad for flyers.
Genuine Stores: Check seals, labels, and MRP before purchasing from smaller stores to avoid counterfeits.
Must Try Magic Moments Vodka Flavors
Here are some of the most popular and must-try Magic Moments vodka flavors in Hyderabad:
- Green Apple – A vibrant Green Apple flavor that provides a sweet and tangy taste. It is the highest-selling Magic Moments variant.
- Orange – Bright zesty orange flavor for those who like citrusy vodkas. Adds a freshness to cocktails.
- Chocolate – A luscious chocolate flavor for chocoholics. Makes for a unique dessert-style cocktail.
- Lemon Lush – A sparkling lemon flavor with strong citrus notes. Ideal for mixing refreshing summer drinks.
- Cranberry Tease – Fruity cranberry flavor vodkas are currently trending. Magic Moments offers a smooth cranberry taste.
- Grapefruit & Watermelon – An exciting blend of grapefruit and watermelon flavors in one bottle. Tropical and playful.
- Vanilla – The Dazzle vanilla variant has rich vanilla tones. Crafted for those who prefer smooth, creamy vodkas.
Vodka connoisseurs and cocktail lovers must try out these exotic-flavored vodkas from the Magic Moments range available in Hyderabad.
Price Forecast for 2024
The liquor industry in Telangana is expected to grow at a healthy pace in 2024 on the back of steady economic growth and rising disposable incomes. However, high inflation remains a concern that can impact consumer spending on alcoholic beverages.
Magic Moments vodka prices are likely to remain stable with a limited increase in Hyderabad during 2024. Taxes on liquor may go up marginally in line with past trends. But the brand is expected to maintain its competitive pricing strategy.
Among flavored vodkas, Green Apple, Orange, and Chocolate variants are likely to see good demand. Higher global food inflation could push up prices of some flavor ingredients. But robust sales volume will help keep price hikes marginal for consumers.
Overall, consumers can expect Magic Moments vodka prices in Hyderabad to hover within +/- 5% of current levels in 2024, barring any unforeseen excise duty hikes or regulatory changes. The brand is poised to retain its value pricing appeal for regular middle-class consumers in the coming year as well.
Magic Moments has carved a niche for itself in the vodka market nationally and in Hyderabad by offering premium quality at reasonable price points. Its diverse flavor portfolio caters to varied consumer tastes and preferences. Magic Moments flavored vodkas start at just Rs 145 for 180ml, going up to Rs 1150 for a 750ml bottle.
The pricing is competitive vis-a-vis both Indian and international brands. Robust sales have enabled the makers to keep Magic Moments vodka prices fairly stable in Hyderabad even with rising input costs and taxes. Discerning consumers can continue to enjoy their favorite Magic Moments variants without burning a hole in their pockets in 2023 as well.