Old Smuggler is one of the most popular blended Scotch whiskies in India. With its smooth taste and affordable price point, it has become a staple for whisky drinkers across the country. In this article, we will look at the latest Old Smuggler whisky prices in Delhi for 2023.
An Introduction to Old Smuggler Whisky
Old Smuggler whisky traces its origins back to 1835 when James Buchanan first began producing blended whisky in Scotland. The brand was later acquired by Diageo, the largest spirits company in the world.
Old Smuggler is aged for up to 8 years in oak casks giving it a smooth, easy-drinking taste. It has tasting notes of vanilla, honey, and a hint of smoke. The affordable price tag, blended complexity, and iconic bottle design have made Old Smuggler a fan favorite for decades.
In India, Old Smuggler is marketed and distributed by United Spirits Ltd (a Diageo group company). It’s one of the highest-selling whisky brands in the country with availability across all major markets.
Old Smuggler Whisky Prices in Delhi (2023)
Here are the latest Old Smuggler whisky prices in Delhi as of August 2023:
|Brand + Volume
|Cost of (60ml) Old Smuggler Whisky
|Cost of (180ml) Old Smuggler Whisky
|Cost of (375ml) Old Smuggler Whisky
|Cost of (750ml) Old Smuggler Whisky
The above prices are inclusive of all taxes and from reputable liquor shops in Delhi. As you can see, Old Smuggler offers great value across different bottle sizes.
The 180ml and 375ml sizes are perfect for sampling or gifting to friends. The 750ml pack is the standard full-size bottle that’s ideal for stocking up for home or office bars.
In Delhi, the MRP of Old Smuggler 750ml bottle is ₹1,300. However, you can find discounts of around 10-15% at many liquor stores. This brings down the price to approximately ₹1,100 – ₹1,200 per 750ml bottle.
Price Trends in Recent Years
Old Smuggler whisky prices in Delhi have remained relatively stable over the last 3-4 years. There have been no major price hikes apart from the annual 5-10% increase in maximum retail price.
For instance, a 750ml Old Smuggler bottle retailed for around ₹1,150 in Delhi in 2020. The current prices represent only a 13% increase over a 3-year period.
This holds true for other major metro cities like Mumbai, Bengaluru, Chennai, and Hyderabad as well. The brand has maintained affordability even as whiskey consumption has grown substantially across India.
Factors Affecting Old Smuggler Whisky Prices
There are several factors that impact the retail pricing of Old Smuggler whisky in Delhi and other parts of India:
- Import Duty: Old Smuggler is imported from Scotland which means import duties, customs, etc. add to the landing cost. Any changes in import duty directly influence the MRP.
- State Excise & Taxes: Alcoholic beverages attract state excise, GST, import fees, etc. which vary from state to state. Delhi charges one of the highest taxes resulting in higher prices.
- Supplier Discounts: Distributors and suppliers sometimes offer discounts, rebates, or incentives to liquor shops and retailers. This allows stores to sell bottles below MRP.
- Location: Whisky prices can vary across different areas within the same city. Transportation and shop overheads affect the final selling price.
How to Buy Old Smuggler at Best Price in Delhi?
Here are some tips to help you buy Old Smuggler whisky at the best rates in Delhi:
- Opt for 375ml or 180ml sizes if you just want to try a new brand. The smaller bottles are easier on the pocket.
- Check online apps like Living Liquidz which show real-time prices across multiple stores. This allows price comparisons at your fingertips.
- Buy Old Smuggler from army canteens which offer the lowest prices in the country due to the waiver of taxes.
- Keep an eye out for special discounts, rebates, or festive offers, especially on full-size 750ml bottles.
- Avoid MRP at standalone liquor shops and hotels. Look for better deals at larger retail chains like HipBar, Tonique, La Cave, etc.
Price Comparison With Other Popular Whisky Brands
It’s also useful to compare Old Smuggler prices with other leading whisky brands in the market:
|₹1,100 – ₹1,300
|₹350 – ₹400
|₹450 – ₹550
|₹650 – ₹750
|Chivas Regal 12 y.o
|₹2,500 – ₹3,000
|Glenlivet 12 y.o
|₹4,500 – ₹5,500
So you can see that Old Smuggler offers a blended whisky experience at an affordable rate compared to both lower-end and premium whisky brands. This makes it a great value for money purchase.
Old Smuggler continues to be an iconic brand in India with availability across all major markets. In Delhi, a 750ml bottle can be purchased for around ₹1,100 – ₹1,300 at good liquor stores.
The prices are quite reasonable given the smooth taste profile. Old Smuggler delivers an easy drinking blended Scotch experience without burning a hole in your pocket. Follow our tips to buy it at the best rates in Delhi.