Resolute Pink Vodka has become one of the most popular premium vodkas in Mumbai and across India over the last few years. Made from the finest French grains and infused with natural flavors, Resolute Pink offers a smooth taste and luxurious drinking experience.
In this detailed article, we will examine the current Resolute Pink vodka price in Mumbai, how the pricing compares to other vodkas, and the factors that influence the vodka’s cost. Whether you’re looking to buy a bottle for yourself or curious about the Mumbai vodka market, read on for an in-depth look at Resolute Pink pricing.
An Introduction to Resolute Pink Vodka
Resolute Pink Vodka is produced by Radico Khaitan Limited, one of the largest spirits manufacturers in India. The vodka contains 40% alcohol by volume (80 proof) and is made from 100% French grain spirit.
It is filtered through charcoal for smoothness and infused with natural flavors like citrus and vanilla for a bright, refreshing taste profile. The eye-catching pink color comes from the addition of fruit extracts.
Compared to clear vodka, Resolute Pink offers a more aromatic, fruit-forward drinking experience. It’s meant to be chilled and either sipped neat or enjoyed in fun, fruity vodka cocktails.
The vodka was launched in 2017 and is marketed as a premium spirit in India, competing with the likes of Grey Goose, Belvedere, and Chopin. It caters to upscale nightlife venues, bars, and a demographic of urban Indian consumers willing to pay more for quality alcohol.
Current Resolute Pink Vodka Price in Mumbai
In Mumbai today, here are the latest Resolute Pink vodka prices across different bottle sizes:
- 375ml bottle – ₹780
- 750ml bottle – ₹1,580
- 1000ml bottle – ₹2,160
These prices may vary slightly between different stores and shopping sites, but this gives a general idea of how much to expect to pay for Resolute Pink vodka in Mumbai currently.
The 750ml size is the standard bottle size and offers the best value. It’s the most common size you’ll see at liquor stores and bars. The larger 1000ml bottle offers more volume for just a slightly higher price. The 375ml size is convenient for trying the vodka without committing to a full bottle.
Compared to other major cities like Delhi and Bangalore, the Mumbai prices are very similar. There are no huge discrepancies for Resolute Pink vodka across different parts of India.
Price Comparison with Other Popular Vodka Brands
To better understand the Resolute Pink vodka price point, let’s compare it to some other well-known vodka brands in Mumbai:
|Price for 750ml Bottle
|₹800 – ₹1200
|₹1400 – ₹1800
|₹2500 – ₹4000
|₹3000 – ₹4500
|₹1500 – ₹1600
|₹4000 – ₹5500
|₹4500 – ₹6000
From this comparison, we can see that Resolute Pink sits right between mainstream/bottom-shelf brands like Smirnoff and premium/luxury brands like Belvedere or Grey Goose.
It’s priced as an affordable yet aspirational vodka for Indian consumers – a step up from the usual but still reasonably priced compared to imported French and Polish vodkas.
The ₹1500-₹1600 price tag makes Resolute Pink accessible to middle and upper-middle-class drinkers in Mumbai. It’s positioned to sell well among young professionals and urban nightlife crowds.
Factors Influencing the Vodka’s Pricing
Several factors contribute to the retail pricing strategy and price point for Resolute Pink vodka in Mumbai and India:
Branding & Marketing – As a premium, relatively new brand, Resolute Pink must invest in branding and marketing to build awareness. From the bottle design to promotions, this adds costs that are passed onto consumers.
Imported Raw Materials – The French grain spirit and other imported ingredients also add to production costs. International shipping and import duties impact the pricing.
Taxes – High excise duties and other taxes imposed on alcohol by the Indian government get incorporated into the retail shelf price. This varies by state, but taxes in Maharashtra are among the highest.
Distribution Network – Getting the vodka from the Radico Khaitan distillery into the thousands of Mumbai liquor stores and bars requires an extensive distribution network. The commissions and margins at each distribution layer affect retail pricing.
Profit Margins – To make the vodka business worthwhile, Radico Khaitan builds in healthy profit margins for themselves and all supply chain intermediaries while remaining price competitive.
Premium Positioning – Keeping the vodka’s price above mainstream brands is strategic to maintain its premium quality image. Higher pricing sets certain expectations among consumers.
Price Trends and Outlook for 2023
Looking ahead to 2023, here are some potential trends that could impact Resolute Pink vodka prices in Mumbai:
- Rising inflation may push raw material and production costs higher. This could lead to mild price increases of 5-10%.
- Increased competition from new premium vodka brands entering the Indian market may exert downward price pressure. Resolute Pink may run promotions to remain competitive.
- Higher sales volume would allow Resolute Pink to benefit from economies of scale and potentially pass on cost savings. This could keep prices stable barring any drastic cost increases.
- New product launches like flavored variations or package sizes may also affect pricing as the brand expands.
- Tax changes such as excise duty hikes could drive prices up. But tax cuts could also make the vodka more affordable.
Barring any big fundamental impacts like high inflation or tax hikes, Resolute Pink vodka prices in Mumbai are likely to remain relatively steady through 2023. Modest price fluctuations of ₹100-₹200 in either direction are probable.
Where to Buy Resolute Pink Vodka in Mumbai?
Here are some of the best places to buy Resolute Pink vodka in Mumbai:
- Premium liquor stores – High-end chains like HipBar, Tonique, Palladium Liquor Store, and Helga’s generally have good availability of Resolute Pink. You’ll find the best selection at these stores.
- Modern retail chains – Big format stores like HyperCity, Star Bazaar, and HyperCITY carry Resolute Pink vodka. Prices are very competitive.
- Duty-free shops – At Mumbai Airport’s duty-free shops, you can sometimes find Resolute Pink vodka at 15-20% off. Good for buying before flying out or as gift.
- Online delivery platforms – Apps and sites like Living Liquidz, HipBar, Zamato, and DrinkPrime offer timely home delivery across Mumbai. A convenient way to order.
- Bars & clubs – Trendy nightlife spots in Mumbai like Aer, House of Nomad, The Bombay Canteen, and One8 Commune serve Resolute Pink vodka. But bar prices are higher.
- Radico Khaitan online shop – You can buy directly from the vodka producer via their website. Limited to availability in your area.
So in summary, liquor stores, modern retail chains, duty-free shops, and online alcohol platforms offer the most affordable pricing. Pick up a bottle at your nearest reputable, licensed establishment for maximum convenience.
Tips for Getting the Best Deal on Resolute Pink Vodka
Here are some insider tips to help you get the lowest price possible on Resolute Pink vodka in Mumbai:
- Look out for special discounts and sales around holidays and festivals when stores offer vodka deals.
- Join retail loyalty programs to earn points and qualify for members-only promotions and exclusive offers.
- Buy larger 1000ml bottles which typically have a lower per ml price compared to smaller 375ml or 750ml sizes.
- Compare prices across different stores and online platforms. Prices can vary by ₹100-300 for the same product.
- Buy duty-free when traveling through Mumbai Airport to save 15-25% off retail prices.
- Purchase when outside Mumbai if visiting areas where liquor taxes are lower. The savings add up for multiple bottles.
- Order online during app sales when platforms offer site-wide discounts, free delivery, and other incentives.
- Stick to reputable stores and chains versus unknown local shops that may sell counterfeit or tampered bottles.
So be sure to shop around, take advantage of deals and discounts, buy duty-free when possible, and purchase larger volumes to maximize savings on Resolute Pink vodka in Mumbai!
Is Resolute Pink Worth the Price?
At a ₹1500-1600 price point for a 750ml bottle, is Resolute Pink vodka worth the cost? Here are some key points that suggest it provides good value:
- Made from superior French grain spirit and multiple distillations for smoothness and quality.
- Fun, appealing flavor profile that’s more interesting than basic unflavored vodka.
- Eye-catching pink color and bottle design perfect for gifts, parties, and #shelfies.
- Huge marketing investment from a trusted Indian alcohol producer.
- Good balance of affordability and premium branding/packaging.
- Positive reputation and reviews among Indian vodka drinkers and bartenders.
- Competitive pricing versus other imported vodkas like Absolut or Grey Goose.
- Can enjoy neat, on the rocks, or in cocktails instead of only for mixing.
So compared to bottom-shelf vodkas like Aristocrat, Resolute Pink offers far better quality and drinking experience. And it comes at a fraction of the price of ultra-premium brands with no major compromise on taste. For these reasons, Resolute Pink vodka presents an attractive value for Indian consumers seeking a high-end but still reasonably priced option. The juice is worth the squeeze!
This exhaustive look at Resolute Pink vodka pricing provided detailed insights into:
- The current Mumbai prices across all bottle sizes
- How it compares against other major vodka brands
- What factors impact the retail costs and price strategy
- Expected price trends in 2023 and beyond
- Where you can buy bottles in Mumbai, both online and offline
- Tips to get the best possible deal on Resolute Pink
- Whether the vodka is worth the ₹1500-1600 price tag
So for vodka drinkers and alcohol consumers in Mumbai, Resolute Pink offers a quality sipping and mixing vodka at an affordable premium segment price point. Its smooth taste and vibrant pink color make it popular for parties, gifting, and trying something new beyond regular clear vodka. Consider picking up a bottle to enhance your home bar or to sample Mumbai’s take on flavored luxury vodka. Cheers!
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