Rockford Whisky Price List in Kerala 2023 [Updated]

Kerala, the southernmost state of India, is known for its lush greenery, beaches, backwaters, and of course, alcohol. With one of the highest per capita spending on alcohol in the country, Kerala offers a wide range of imported and domestic liquor brands. One such popular brand that has found many takers in Kerala is Rockford Whisky.

With its smooth taste and easy drinkability, Rockford Whisky has become a staple in Kerala over the years. This premium whisky brand offers different variants that cater to different preferences and budgets. As such, Rockford Whisky price in Kerala varies depending on factors like the specific variant, pack size, location, and whether it is being sold in a bar or retail store.

In this article, we take a look at the latest Rockford Whisky price list in Kerala in 2023 for all the popular pack sizes across different variants.

An Overview of Rockford Whisky

Rockford Whisky is a brand of Indian single malt whisky produced by Amrut Distilleries in Bangalore, Karnataka. The distillery was founded in 1948 and began producing single malt whisky in 2004, becoming one of the first distilleries to do so in India.

The water used to make Rockford whisky comes from the Krishna Raja Sagara dam, while the barley is sourced from the foothills of the Himalayas in north India. The whisky is aged for at least 8 years in American oak casks to allow the flavors to develop fully.

Rockford whisky has won several international accolades and awards over the years for its quality and taste. This includes being named the ‘Best Indian Single Malt’ multiple times at the World Whisky Awards and from Whisky Bible.

The brand has two main variants available in the Kerala market – Rockford Classic and Rockford Reserve. The Classic is smoother and more easy-drinking while the Reserve offers more depth of flavours and intensity. There are also limited edition and cask strength offerings released occasionally.

Rockford Whisky Price in Kerala 2023

Here is an overview of the latest Rockford whisky price list in Kerala across different pack sizes:

Rockford Whisky Price in Kerala 2023

Brand Volume Price
Rockford Whisky 1000ml/1Ltr ₹1300
Rockford Whisky 750ml ₹1000
Rockford Whisky 375ml ₹550
Rockford Whisky 180ml ₹290
Rockford Whisky 90ml ₹160
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The above prices are applicable to the standard Rockford whisky variant. Being the entry-level offering, it is the most affordable and value-for-money expression from the distillery.

Rockford Classic Whisky Price in Kerala 2023

Brand Volume Price
Rockford Classic Super Premium Whisky 1000ml/1Ltr ₹1420
Rockford Classic Super Premium Whisky 750ml ₹1050
Rockford Classic Super Premium Whisky 375ml ₹610
Rockford Classic Super Premium Whisky 180ml ₹320
Rockford Classic Super Premium Whisky 90ml ₹170

As the name suggests, Rockford Classic is a more premium offering with a slight bump in pricing across all pack sizes. It has more depth and layers of flavors compared to the standard expression.

Rockford Reserve Whisky Price in Kerala 2023

Brand Volume Price
Rockford Reserve Super Premium Whisky 1000ml/1Ltr ₹1500
Rockford Reserve Super Premium Whisky 750ml ₹1150
Rockford Reserve Super Premium Whisky 375ml ₹670
Rockford Reserve Super Premium Whisky 180ml ₹350
Rockford Reserve Super Premium Whisky 90ml ₹180

Rockford Reserve is the most premium variant from the distillery and also the most expensive. It is aged for a longer period and has a rich, intense flavor profile that justifies the higher price tag.

Factors Affecting Rockford Whisky Price in Kerala

The actual retail price of Rockford whisky in different stores across Kerala may vary slightly from the prices mentioned above. This is due to several factors at play:

  • Location: Prices are generally higher in major cities like Trivandrum and Kochi compared to smaller towns due to higher demand and taxes.
  • Store type: Premium liquor stores, 5-star hotels, pubs & bars have higher pricing than regular wine shops.
  • Taxes: Additional local taxes in certain districts and municipal corporations lead to higher retail prices.
  • Seasons: During peak seasons like Christmas and New Year, prices tend to be higher owing to a surge in demand.
  • Wholesaler margins: The number of intermediaries involved in the supply chain impacts the final pricing for customers.
  • Stock limits: Lower availability sometimes leads to a spike in pricing by retailers.

Considering these factors, the difference in MRP across stores for the same product can be anywhere between ₹50 to ₹200 approximately. Shopping around and comparing prices online for the best deals is advisable.

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Where to Buy Rockford Whisky in Kerala?

Given its popularity, the availability of Rockford whisky is widespread across alcohol retailers, both offline and online. Here are some of the recommended places to buy genuine Rockford whisky bottles in Kerala:

  • BEVCO liquor outlets – As the state-run liquor retail chain, BEVCO shops offer the entire Rockford range. They also have regular promotional offers and discounts.
  • Wine shops – Major wine & beer outlets like Mangoshop, Kerala Wines & Spirits, and Chilli Wines stock various pack sizes of Rockford whisky.
  • Duty-free shops – At airports in Trivandrum, Kochi, and Kozhikode, duty-free stores sell Rockford at attractive rates.
  • Online – Leading online platforms like HipBar, Living Liquidz, and ceremonywines allow ordering Rockford whisky online and getting it delivered.
  • Supermarkets – Many supermarkets like More, Reliance Smart, etc. have a liquor section retailing brands like Rockford.
  • Hotels & restaurants – 5-star hotels and premium pubs & bars serve Rockford whisky by the drink or bottle.

When buying from regular stores, ensure to check for the MRP sticker on the bottle as per state laws. For online purchases, place orders only on reputed platforms for guaranteed authenticity and timely delivery.

Tips for Consuming Rockford Whisky

  • Enjoy Rockford whisky preferably with a splash of water or over ice to allow the flavours to open up. Adding a few drops of water also reduces the alcohol potency slightly.
  • For fuller taste, consume from a brandy glass or whisky tumbler. Use a wide-mouthed glass to appreciate the aromas.
  • Always check the alcohol percentage mentioned on the label, especially for the higher-aged Reserve and cask strength variants.
  • Take small sips and roll the whisky around your mouth to experience the taste fully. You can also try whisky-tasting flights to compare different Rockford expressions.
  • Refrain from mixing with soda or cola as it dilutes the single malt’s signature flavors. Enjoy it neat or over ice for the intended experience.
  • Follow responsible consumption practices and legal drinking age limits at all times when drinking whisky or other alcoholic beverages.
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The Popularity of Rockford Whisky in Kerala

There are several factors that have contributed to Rockford whisky’s widespread popularity in Kerala:

  • Quality and taste: Rockford is appreciated by whisky connoisseurs for its bold, distinctive taste that can rival top single-malt Scotch brands.
  • Smooth drinkability: The gently toasted oak flavors and mellow profile makes Rockford an easy-drinking whisky for Kerala’s climatic conditions.
  • Prestige: As a homegrown premium single malt, Rockford commands prestige and acts as a style statement when entertaining guests or on special occasions.
  • Awards & accolades: The global awards and recognition have enhanced the brand image and perception of Rockford as a quality whisky.
  • Promotion & visibility: Rockford has invested in promotions via events, influencer engagement, and visibility in premium establishments across Kerala.
  • Competitive pricing: When compared to imported Scotch whisky in the same segment, Rockford manages to offer premium quality at an attractive price that appeals to consumers.
  • Cocktails & mixes: Restaurants and bars in Kerala actively promote Rockford whisky in innovative cocktail recipes, further enhancing its popularity.

The Future of Rockford Whisky in Kerala

As a new generation of informed and experimental drinkers emerge in Kerala, the future looks promising for Rockford to further grow its base. Some key trends that will drive growth are:

  • Release of more premium and specialty expressions like cask strength versions to appeal to whisky enthusiasts.
  • Increase in whisky-based cocktails using Rockford at restaurants and bars, especially in metro cities.
  • Rising gifting purchases during festive periods like Onam and Christmas as Rockford gains more aspirational appeal.
  • Growth in whisky tourism with visitors keen to tour the Rockford distillery in Bangalore.
  • promotional campaigns targeted at the 25-40 year demographic who form a large part of sales.
  • Adoption of smart supply chain and inventory management leveraging technology to improve availability.
  • Partnerships with the Kerala tourism industry to tap into inbound foreign tourists seeking to try Indian whiskies.

Given these positive trends, Rockford is on course to strengthen its connection with Kerala’s evolving whisky drinkers in the coming years. For whisky lovers, it will continue to remain a premium homegrown brand to enjoy and savor for special moments and occasions.

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