Royal Challenge Whisky Price in Haryana 2023

Royal Challenge is one of the most popular whisky brands in India. It is manufactured by United Spirits Ltd, a subsidiary of Diageo Plc. Royal Challenge whisky was launched in India in the 1980s and has since become a well-known brand across the country.

In Haryana, Royal Challenge whisky is widely available and consumed. Haryana is located in northern India and is known for its vibrant nightlife and pub culture, especially in cities like Gurugram, Faridabad, and Panchkula. This has led to a high demand for alcoholic beverages like whisky in the state.

Here we look at the latest Royal Challenge whisky prices in Haryana for 2023:

Royal Challenge Whisky Price List in Haryana

The prices of Royal Challenge whisky in Haryana vary based on the size of the bottle. Larger bottles are more economical while smaller bottles are preferred if one wants to try out the brand.

Below are the latest Royal Challenge whisky prices in Haryana for different bottle sizes:

Brand Volume Price in Haryana
Royal Challenge Whisky 1000 ml Rs 800
Royal Challenge Whisky 750 ml Rs 500
Royal Challenge Whisky 375 ml Rs 260
Royal Challenge Whisky 180 ml Rs 135
Royal Challenge Whisky 90 ml Rs 70

As seen above, a 1-liter bottle of Royal Challenge whisky costs around Rs 800 in Haryana. The 750 ml bottle, which is the regular size, comes for Rs 500. The 180 ml and 90 ml bottles are meant for single servings and cost Rs 135 and Rs 70 respectively.

Factors Affecting Royal Challenge Whisky Prices in Haryana

The prices of Royal Challenge whisky in Haryana depend on several factors:

  • State Excise Duties: The Haryana state government charges excise duty on liquor, which impacts the retail price. The rates may vary year-on-year depending on state budgets.
  • Central Sales Tax/VAT: In addition to excise, VAT or sales tax charged by the state also affects the prices. This ranges from 12.5% to 25% in Haryana.
  • Transportation & Distribution: Overheads related to transporting the whisky bottles from the Diageo bottling plants to warehouses and retailers in Haryana also adds to the costs.
  • Retailer Margins: The retailers keep a profit margin, usually 10% to 20%, over the base price when selling the bottles to consumers. This causes variation in prices across stores.
  • Location: Prices tend to be a bit higher in Gurugram compared to other parts of Haryana due to higher rents and overheads.
  • Yearly Inflation: MRP prices of Royal Challenge whisky are usually increased by around 5% to 10% each year to adjust for food inflation.
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Price Trends of Royal Challenge Whisky in Haryana

Looking at historical prices gives us a good indication of the price trends for Royal Challenge whisky in Haryana:

  • A 750 ml bottle of Royal Challenge whisky had an MRP of Rs 370 in 2016, which has now gone up to Rs 500, an increase of 35% in 7 years.
  • The rate of yearly price inflation has been between 5% to 15% in the past few years.
  • Prices tend to be revised near the beginning of each calendar year based on budget changes.
  • 2020 saw a relatively high price increase of 12% to 15% due to a spike in excise duties during the COVID-19 period.
  • Higher prices in Gurugram is a persistent trend with a 10% to 20% premium over other cities.

Price Forecast for Royal Challenge Whisky in 2023

Given the past trends, here is the expected price forecast for Royal Challenge whisky in Haryana in 2023:

  • A further price hike of 10% to 12% could be seen in early 2023 in line with successive years.
  • This would take the 750 ml pack price close to¬†Rs 550 to Rs 560¬†compared to the current Rs 500.
  • The 1-liter pack could be priced at Rs 900 to Rs 920.
  • Smaller packs like 180 ml and 90 ml may see a relatively lower hike of around 5% due to the current high base price.
  • However, any unexpected tax increases or supply issues could alter the projections.

Buying Guide for Royal Challenge Whisky in Haryana

Keep the following tips in mind when buying Royal Challenge whisky in Haryana:

  • Always check the MRP printed on the bottle before purchasing as there may be minor variations across shops.
  • Check the seal carefully to ensure it is genuine and not tampered with.
  • If buying online, purchase only from licensed apps or shops. Avoid unfamiliar sellers.
  • Opt for larger 1-litre bottles if you are a regular drinker to get better value.
  • Smaller 180 ml and 90 ml bottles are good for gifts or trial consumption.
  • Retail shops in malls and upscale markets generally charge higher compared to local liquor stores.
  • Keep an eye out for special discounts that shops offer during festive seasons or clearance sales.
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Conclusion

Royal Challenge continues to be among the hottest-selling whisky brands in Haryana, appealing to youth and urban party-goers. With rising affluence and increasing liquor consumption, its prices have witnessed a steady uptrend over the years. Given the historical trends, consumers can expect the prices to remain on the higher side going forward into 2023 as well. However, with ample options across price points, whisky lovers can still find a bottle to suit their budget.

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