Royal Challenge Whisky Price in Hyderabad 2023

Royal Challenge whisky is one of the most popular whisky brands in India. It is produced by United Spirits Ltd, a subsidiary of Diageo plc. Royal Challenge whisky was launched in India in the 1980s and has since become a household name across the country.

In this article, we will look at the latest Royal Challenge whisky prices in Hyderabad for 2023. We will cover all the popular pack sizes like 180ml, 375ml, 750ml, and 1-liter bottles. Read on to find out the Royal Challenge whisky rate in Hyderabad today.

Overview of Royal Challenge Whisky

Royal Challenge whisky is an Indian whisky blended and manufactured from Indian grains. It is produced at the company’s manufacturing units in Nashik, Maharashtra. Royal Challenge is available in various pack sizes catering to different consumer demands and preferences.

Some key facts about Royal Challenge whisky:

  • Launched in the 1980s by United Spirits Ltd
  • Produced in Nashik, Maharashtra
  • Made from Indian grains
  • Smooth blend with a rich taste
  • Available in 180ml to 1-liter packs
  • Popular whisky brand in the Indian market
  • Affordable premium whisky segment
  • Strong brand equity among consumers

Royal Challenge whisky has a smooth taste and aroma. It is a blend of select Indian grains and malts. This whisky was initially targeted at the upper middle class consumers in India. However, with strategic pricing and marketing, Royal Challenge has now become a mass-market whisky brand in the country.

Royal Challenge Whisky Prices in Hyderabad 2023

Here are the latest Royal Challenge whisky prices in Hyderabad as of September 2023:

Pack Size Price in Hyderabad
180ml ₹220
375ml ₹440
750ml ₹880
1000ml ₹1200

The above prices are inclusive of all taxes and from reputed liquor shops in Hyderabad. The prices can vary slightly across different stores based on location and store discounts if any.

Royal Challenge 180ml – This is the smallest pack size and contains 180ml of whisky. The 180ml bottle is quite popular among occasional and light drinkers. The price of a Royal Challenge 180ml bottle is ₹220 in Hyderabad.

Royal Challenge 375ml – The quarter bottle contains 375ml of Royal Challenge whisky. This is apt for couples and small gatherings. The Royal Challenge 375ml whisky price in Hyderabad is ₹440.

Royal Challenge 750ml – The 750ml pack is the standard whisky bottle size. This is the most popular Royal Challenge pack. The Royal Challenge 750ml price in Hyderabad is ₹880.

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Royal Challenge 1000ml – The 1-liter pack is suitable for larger gatherings and parties. You get more whisky for your money in this bulk pack. The Royal Challenge 1000ml whisky rate in Hyderabad is ₹1200.

The below table summarizes the latest price of Royal Challenge whisky in Hyderabad across various pack sizes:

Brand Volume Price
Royal Challenge Whisky Price in Hyderabad 1000ml/1ltr ₹1200
Royal Challenge Whisky Price in Hyderabad 750ml ₹880
Royal Challenge Whisky Price in Hyderabad 375ml ₹440
Royal Challenge Whisky Price in Hyderabad 180ml ₹220

The above prices are as of September 2023 but may change in the future. We suggest calling and checking prices at your nearest liquor shop in Hyderabad before going.

State Excise Duty on Liquor in Telangana

The prices of whisky in Hyderabad also depend on the excise duty levied on liquor in Telangana.

Telangana charges one of the highest excise duties on liquor in India, to the tune of nearly 150% of the base price. This excise rate is applicable to imported spirits like whisky, brandy, vodka, gin, rum, etc.

The State Excise Department periodically revises the excise rates on liquor. Any changes in excise duty are reflected in the retail prices we pay for our alcohol.

Price Trends over Last Year

If we look at the price trend over last year, there has been a marginal increase of 4-5% in Royal Challenge whisky prices across all pack sizes in 2022 compared to 2021.

The 180ml pack which used to cost around ₹200-210 in 2021 is now priced at ₹220 in Hyderabad in 2022. Similarly, the 375ml, 750ml, and 1 liter packs have seen price hikes of ₹20-25 over last year.

This price increase is mainly driven by higher taxation and inflationary pressures. However, the price hike has been moderate and Royal Challenge continues to be an affordable premium whisky brand.

Difference Between MRP and Retail Price

You would have often noticed a discrepancy in the MRP printed on the liquor bottle versus the actual retail price you pay at the shop.

For example, the MRP on a 750ml Royal Challenge pack may be printed as ₹1000 but you actually pay ₹880 at the liquor store. This is because the state government periodically revises the excise rates on liquor, which impacts the retail selling price.

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However, the MRP (Maximum Retail Price) printed on the bottle remains unchanged. The revised retail prices due to excise rate changes are not reflected on the bottles. This causes a mismatch between MRP and actual retail price, with the latter being lower. The shops have to mandatorily sell liquor at or below the printed MRP under the law.

So when buying liquor, always check the shelf price list at the shop instead of going by the MRP label. The former will reflect the latest prevailing rates in the state.

Popular Retail Liquor Outlets in Hyderabad

Some of the most popular retail liquor shops in Hyderabad where you can buy Royal Challenge whisky include:

  • My Home Telangana Wine Shops – This government-owned retail chain has over 2,000 liquor stores across Hyderabad. You can find Royal Challenge at competitive rates here.
  • Elite Retail Shops – Elite is one of the largest private liquor store chains in Telangana with over 350+ outlets in Hyderabad.
  • Sai Kripa Wine Shop – Popular liquor store chain with 70+ outlets across the city. Offers deals on premium liquor brands.
  • Sri Vinayaka Wine Shop – Reputed liquor retailer with a good collection of IMFL brands including Royal Challenge.
  • Duty-Paid Liquor Shops – Hyderabad has nearly 80 duty-paid liquor shops run by TS State Beverages Corporation.
  • Collector Liquor Shop – Sprawling liquor store with premium brands, near Secunderabad station.

Always check the expiry date before buying liquor. Also, do not drink and drive. Consume alcohol responsibly within permitted limits.

Price Range Across Various Cities

Royal Challenge whisky prices vary across different cities in India based on the respective state excise duties and local taxes.

Here is a comparison of the Royal Challenge (750ml) price range in major Indian cities:

  • Hyderabad – ₹880 to ₹920
  • Bangalore – ₹800 to ₹850
  • Chennai – ₹830 to ₹880
  • Delhi – ₹920 to ₹950
  • Mumbai – ₹890 to ₹930
  • Kolkata – ₹870 to ₹900

The prices are generally lowest in Karnataka due to lower state levies. They are highest in the Delhi market due to higher VAT and excise duty.

Price of Other Popular Whisky Brands in Hyderabad

Here is a quick comparison of Royal Challenge price with other famous whisky brands in Hyderabad as of Sep 2022:

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Brand Price 750ml
Royal Challenge ₹880
Imperial Blue ₹670
Signature ₹830
Blenders Pride ₹1300
Black & White ₹1450
Chivas Regal ₹2500
Glenlivet ₹ 4500
Glenfiddich ₹5500

Royal Challenge sits in the affordable premium segment, below premium brands like Blenders Pride and above economy brands like Imperial Blue. Among mass-market whiskies, Royal Challenge offers the best value in terms of taste and pricing.

Price Forecast for 2023 Festive Season

The festive season between October to December sees higher demand for liquor in India. Keeping up with this trend, liquor companies introduce festive promotions and limited-period price discounts.

Royal Challenge whisky prices may see a drop of 8-12% during the Dussehra, Diwali, and New Year periods this year as well. The discounts may range from ₹100-120 on a 750ml pack, ₹60-80 on a 375ml pack, and ₹250-300 on a 1-liter pack.

However, the scale of discounts may vary across different stores and cities. Liquor prices also depend on the latest excise rate changes, if any. But overall, consumers can expect some relief during this festive time of the year.

Recap of Royal Challenge Whisky Price in Hyderabad

Let us quickly recap the Royal Challenge whisky price in Hyderabad across various pack sizes:

  • 180ml Bottle – ₹220
  • 375ml Pack – ₹440
  • 750ml Bottle – ₹880
  • 1000ml Bottle- ₹1200

The premium whisky market is highly dynamic with frequent changes in pricing. We hope this detailed guide has given you good clarity on Royal Challenge whisky rates in Hyderabad today. Make sure to compare prices across stores to get the best deal.

Drink responsibly and do not exceed permitted alcohol limits for safe consumption. Enjoy the smooth taste and affordability of Royal Challenge whisky with family and friends!

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