Uttar Pradesh, the most populous state in India, is home to a thriving alcohol market. With changing tastes and rising incomes, premium whiskies like Royal Challenge have become quite popular in UP. In this article, we will look at the latest Royal Challenge whisky prices in UP for 2023.
Overview of Royal Challenge Whisky
Royal Challenge is a brand of Indian whisky, owned by Diageo India Pvt. Ltd. It was launched in the 1980s and is produced at the company’s distilleries in Uttar Pradesh and Maharashtra.
Royal Challenge is considered a premium whisky brand in India. It is made from grain spirits and matured in oak casks for a smooth taste and aroma. The brand is available in different variants like Royal Challenge Fine Whisky, Royal Challenge Premium Whisky, and Royal Challenge Whisky Reserve Collection.
Royal Challenge competes with other popular whisky brands like McDowell’s No.1, Bagpiper, Officer’s Choice, etc. It positions itself as an aspirational brand preferred by the youth and urban consumers.
Royal Challenge Whisky Prices in Uttar Pradesh
Here are the latest Royal Challenge whisky prices in UP for different pack sizes:
|Brand + Volume
|Cost of (180ml) Royal Challenge Whisky
|Cost of (375ml) Royal Challenge Whisky
|Cost of (750ml) Royal Challenge Whisky
|Cost of (1000ml/1Ltr) Royal Challenge Whisky
The above prices can vary slightly across different shops and locations in Uttar Pradesh. Larger pack sizes usually offer better value for money.
Factors Affecting Pricing in UP
The pricing of alcohol like whisky in Uttar Pradesh is influenced by several factors:
- Taxes: Excise duties, GST, and import fees contribute majorly to alcohol pricing in UP. For whisky, excise duty can be up to 200% of the ex-distillery price.
- Supply chain costs: Production, logistics, and retailer margins account for supply chain costs which impact the retail price.
- Brand equity: Premium brands like Royal Challenge can command a higher price compared to mass-market ones.
- Location: Alcohol prices in UP can vary across districts depending on local taxes, rentals, marketing costs, etc. Prices are usually higher in hotels/pubs.
- Seasons: Festive seasons or new product launches can see promotional pricing by brands. Similarly, elections in UP may also affect alcohol rates due to restrictions.
- Raw materials: The price of grains like barley and rye can influence whisky production costs. A rise in input costs can push retail prices higher.
Price Comparison of Various Pack Sizes
Here is a price comparison of different Royal Challenge pack sizes available in Uttar Pradesh:
|Price per ml
|₹0.8 per ml
|₹0.79 per ml
|₹0.77 per ml
|₹0.76 per ml
As evident, the bigger 1-liter pack offers the lowest per ml pricing. The 750ml pack is also a good option with decent value. The smaller 180ml bottle is meant for trial consumption and has the highest per ml cost.
Price Trends in Recent Years
In Uttar Pradesh, prices of alcoholic beverages are revised by the state government every year. Here are the price trends for Royal Challenge whisky in recent years:
- 2020 – No price hike was implemented this year due to COVID-19
- 2021 – 10% average price increase on all pack sizes
- 2022 – Further 5% hike on prevailing prices
So compared to 2020 levels, Royal Challenge in UP is now around 15% more expensive across different pack sizes. However, no significant price increase is expected in 2023 so far.
How to Buy at Best Price?
Here are some tips to buy Royal Challenge whisky at the best price in Uttar Pradesh:
- Opt for larger pack sizes like 750ml or 1 liter for better value
- Check liquor prices at different stores in your area for the best deals
- Look out for special discounts or promotions during the festive season
- Buying in bulk with friends can allow you to negotiate a bulk discount
- Online liquor stores can sometimes have attractive pricing and deals
- Avoid buying from bars or restaurants as they charge higher
So choose the right pack size at a trusted, value-focused store to enjoy Royal Challenge at the lowest price in Uttar Pradesh!
Royal Challenge whisky has carved a niche for itself in the premium spirits segment in UP, backed by smart branding and promotion initiatives. While it is priced higher than regular whisky brands, Royal Challenge offers good value, especially through its 750ml and 1 liter packs. With moderate taxation and stable raw material costs, major price hikes are unlikely in the short term. So whisky lovers in Uttar Pradesh can continue to enjoy their favorite tipple without burning a hole in their pockets.
Rates of Other Whisky Brands In Utter Pradesh