Uttar Pradesh, the most populous state in India, is a major market for alcoholic beverages like whisky. Royal Green, a popular whisky brand, has a significant presence across Uttar Pradesh. Here we analyze the latest Royal Green whisky prices in UP in 2023.
An Overview of Royal Green Whisky
Royal Green is an Indian whisky, manufactured and marketed by Radico Khaitan Ltd. It is one of the highest-selling whisky brands in the economy segment in India.
Royal Green is priced competitively and offers a taste profile oriented towards the Indian consumer palate. It is made from Indian grain spirits and is available in 180ml, 375ml, 500ml, 750ml, and 1-liter packs.
Radico Khaitan Ltd is among the oldest liquor companies in India and has a strong distribution network across the country. Royal Green rides on this network enabling availability even in remote areas.
Royal Green Whisky Prices in Uttar Pradesh
The prices of alcoholic beverages like whisky vary across states in India due to different state excise duties and liquor policies. Here are the latest Royal Green whisky prices in Uttar Pradesh in 2023:
|Price in UP
As evident from the price list, Royal Green is very competitively priced in Uttar Pradesh across all pack sizes. The pricing allows it to appeal to a wide segment of buyers in the state.
The 180ml pack at ₹115 allows buyers to sample the brand at an attractive price point. The 750ml pack at ₹460 makes Royal Green very appealing for regular consumption.
Factors Affecting Royal Green Whisky Prices in UP
The prices of Royal Green whisky in Uttar Pradesh depend on several factors:
State Excise Policies – The UP state excise department controls the taxation and pricing policies on liquor. The excise duty and other fees determine the base price.
Supplier Discounts – Large suppliers like Radico Khaitan provide discounts or incentives to distributors and retailers. These cost savings get passed on to consumers.
Brand Popularity – Royal Green’s brand equity allows competitive pricing. The high sales volumes enable efficiency gains.
Raw Material Costs – The grain spirit raw material impacts the distiller’s costs. But Royal Green’s pricing has remained steady.
Competitor Prices – Competitor economy whisky brand prices also influence Royal Green’s price strategy.
How Royal Green Whisky Prices in UP Compare to Other States
Royal Green whisky prices in Uttar Pradesh are lower than the prices in many other states like Haryana, Delhi, Rajasthan, Maharashtra, etc.
For example, a 750ml pack priced at ₹460 in UP would cost around ₹600 – ₹700 in Haryana and Delhi. This price advantage makes Royal Green a value-for-money purchase in UP.
Some states like Karnataka also have lower prices due to favorable taxation regimes. But Royal Green pricing in UP does offer savings for consumers compared to states with higher duties.
The Popularity of Royal Green Whisky in Uttar Pradesh
Royal Green enjoys immense popularity among whisky drinkers in Uttar Pradesh. Some key factors driving its popularity are:
- Competitive Pricing – The affordable price points appeal to the value-conscious.
- Easy Availability – Distribution reach enables availability even in rural areas of UP.
- Locally Produced – Domestic production ensures consistent supplies and no import duties.
- Aspirational Brand – The ‘Royal’ name and premium packaging make it an aspirational alcohol brand.
- Smooth Taste – The taste profile is aligned to Indian taste preferences.
The combination of these factors has enabled Royal Green to emerge as the whisky of choice for a large population in Uttar Pradesh. The brand appeals to regular drinkers as well as first-time consumers.
Future Outlook on Royal Green Pricing in UP
Going forward, Royal Green whisky prices in UP are expected to remain stable with minor inflation-linked increases.
The brand is unlikely to pursue aggressive price hikes since affordability is key to volumes. However, any increase in state excise duties or transportation costs could potentially impact prices.
Radico Khaitan may also expand the brand’s premium offerings in the state to drive upgradation from Deluxe to Premium segments. But the core Royal Green economy range will continue to drive affordability and accessibility.
Overall, Royal Green whisky is expected to retain its popularity in UP in 2023 and beyond aided by competitive pricing across various pack sizes. Its widespread availability will ensure Royal Green remains the whisky of choice for many discerning drinkers in Uttar Pradesh.
Rates of Other Whisky Brands In Utter Pradesh