Pune is a major city in the western Indian state of Maharashtra and is known for its educational institutions, parks, cultural events, and nightlife. It has emerged as a prominent market for premium whiskies in recent years. With rising disposable incomes and changing consumer tastes, Signature whisky has become quite popular amongst whiskey connoisseurs and party-goers in Pune.
Signature is an Indian whisky brand owned by Allied Blenders and Distillers (ABD). It is marketed as a premium whisky blended from imported Scotch malts and Indian grain spirits. Signature is aged for a minimum of 4 years in oak barrels which lends it a smooth taste and rich aroma. It comes in various pack sizes and is priced economically compared to many other imported whisky brands in India.
Below is an updated list of Signature whisky prices in Pune for 2023:
Signature Whisky Prices in Pune 2023
|Brand + Volume
|Cost of (90ml) Signature Whisky
|Cost of (180ml) Signature Whisky
|Cost of (375ml) Signature Whisky
|Cost of (750ml) Signature Whisky
|Cost of (1000ml/1Ltr) Signature Whisky
|Cost of (2000ml/2Ltr) Signature Whisky
As evident from the above price list, Signature whisky is very competitively priced in Pune. The rates for various pack sizes are quite economical compared to similar standard whisky brands.
The 90ml and 180ml packs are meant for individual consumption and cost just ₹165 and ₹320 respectively. These are handy nip sizes one can buy from local liquor shops or enjoy at bars and restaurants in Pune.
The 375ml pack is a quarter bottle apt for couples, priced at ₹492. The 750ml pack, which is the standard whiskey bottle size, costs only ₹980 making it great value for money.
For large parties and gatherings, the 1 litre and 2 litre Signature packs priced at ₹1200 and ₹2300 offer even better value. They help minimize the per-serving cost substantially.
Factors Affecting Signature Whisky Prices in Pune
The prices of Signature whisky in Pune depend on several factors:
- State Excise Duties – Liquor pricing in India is significantly affected by state taxes. In Maharashtra, excise duty on imported whisky like Signature is quite high leading to increased prices.
- Supplier Discounts – Distributors and retailers negotiate supplier discounts from ABD based on order volumes. They pass on some discount benefits to consumers through lower retail prices.
- Store Location – Retail prices vary across different areas in Pune depending upon the liquor store’s location and operating costs. Stores in prime locations tend to charge higher.
- Packaging – Signature is available in plastic, glass, and premium packaging. The premium packs are priced higher than regular packs.
- Age – Older aged variants like the 12-year Signature are costlier than the standard 4-year aged Signature variant.
How Signature Whisky Prices Changed Over The Years in Pune?
- The 750ml pack of Signature whisky was launched in Pune in 2014 at an MRP of ₹860. The introductory pricing helped the brand gain acceptance amongst premium whisky drinkers.
- By 2017, rising demand pushed the 750ml pack price up to ₹920.
- Further price increases in 2018 took the 750ml pack price up to ₹990 in Pune
- In 2021, a 10% price hike took the 750ml pack price above ₹1000, where it currently sells in 2023.
- Higher taxes and input costs have driven Signature’s price up by nearly 15% over 7 years in Pune. However, the brand has consistently offered good value, keeping price hikes moderate.
Popular Stores to Buy Signature Whisky in Pune
Here are some of the most popular stores in Pune to buy Signature whisky:
- Modern Wines – Large liquor chain with stores across Pune. Offers regular discounts.
- Good Spirits – Premium liquor store chain operating in prime locations. Stocks limited edition packs.
- Madhuloka – Oldest liquor retailer located near Deccan with a wide range of whiskies.
- Samarth Wines – Neighborhood store chain with excellent service. Stocks full Signature range.
- Liquor Hub – Popular contemporary liquor store in Viman Nagar. Good deals on bulk packs.
Price Comparison of Signature Whisky vs Similar Brands
Here is a price comparison of a 750ml pack of Signature whisky versus other comparable whisky brands in Pune:
Among standard Indian whisky brands, Signature provides the best value at just under ₹1000 for 750ml in Pune. It is priced at par or lower than equivalent brands like Royal Stag and Blenders Pride. Premium Scotch whiskies like 100 Pipers are priced much higher.
Signature has positioned itself as an affordable premium Indian whisky. Its competitive pricing and smooth taste have made it quite popular in Pune. The above prices may vary slightly across different stores but it remains very reasonably priced given the quality.
Signature Whisky offers whisky lovers in Pune an excellent value-for-money premium blended Indian whisky option. Its versatile range of pack sizes – from 90ml to 2000ml, priced very competitively allows consumers to enjoy this whisky on any budget.
Given its affordable pricing, smooth taste, and smart marketing as a quality aspirational brand, Signature whisky is expected to continue growing in popularity in the Pune market in 2023 and beyond.
Rates of Other Whisky Brands In Pune