Signature Whisky Price in Punjab 2023 [updated list]
Punjab is renowned for its rich cultural heritage, mouthwatering cuisine, and also its love for fine whiskies. With several distilleries producing whisky in the state, Punjab offers a wide selection of locally produced and imported whisky brands. In this comprehensive article, we will explore the latest Signature Whisky price list in Punjab for 2023.
Signature Whisky – A Quintessential Indian Whisky Brand
Launched in 2002, Signature Whisky quickly gained popularity to become one of the leading whisky brands not just in Punjab but across North India. It is produced and marketed by Allied Blenders and Distillers (ABD) – one of India’s top spirits companies.
Signature Whisky is available in multiple variants like Signature Select, Signature Rare, Signature Reserve etc. It is made from Indian grain spirits distilled from maize, rice, and wheat. The whisky is then aged in oak barrels to lend it a smooth finish.
Known for its easy-drinking taste and lingering finish, Signature Whisky has become a go-to brand for many whisky lovers in Punjab. Its smart pricing strategy and wide availability have also been key factors driving its success in the state.
Let’s take a closer look at the latest Signature Whisky price list in Punjab as we enter 2023.
Updated Signature Whisky Price in Punjab 2023
Here are the current Signature Whisky prices in Punjab at the start of 2023:
Signature Whisky Price List
- Signature Whisky 1 litre – ₹1050
- Signature Whisky 750 ml – ₹700
- Signature Whisky 375 ml – ₹350
- Signature Whisky 180 ml – ₹170
- Signature Whisky 90 ml – ₹90
The above prices are inclusive of all taxes and as applicable in January 2023. As evident, Signature Whisky is reasonably priced across various pack sizes in Punjab.
The 750 ml pack is the most popular among regular whisky drinkers in the state. With its smooth taste and reasonable pricing, it offers good value for money.
Signature Rare Aged Whisky Price in Punjab
Alongside the regular Signature Whisky, Allied Blenders & Distillers also produce a Signature Rare Aged variant. It is aged for a longer duration in oak barrels to allow the whisky to mellow further.
Here are the current prices of Signature Rare Aged Whisky in Punjab:
|Signature Rare Aged Whisky
|Signature Rare Aged Whisky
|Signature Rare Aged Whisky
|Signature Rare Aged Whisky
- Signature Rare Aged Whisky 750 ml – ₹800
- Signature Rare Aged Whisky 375 ml – ₹450
- Signature Rare Aged Whisky 180 ml – ₹210
- Signature Rare Aged Whisky 90 ml – ₹100
The Rare Aged expression from Signature Whisky is priced at a premium over the regular variant. It rewards whisky enthusiasts with a more complex and refined whisky made from special barrel selections.
Key Factors Influencing Signature Whisky Pricing in Punjab
Like all liquor products, the pricing strategy for Signature Whisky in Punjab depends on many factors:
Excise Duty – The excise levied on liquor by the Punjab state government directly impacts retail prices. Punjab has moderately low excise rates on whisky, keeping Signature Whisky affordable.
Production Costs – Raw materials, distillation, aging, bottling & packaging costs impact the supply-side economics. Rising input material costs can necessitate price hikes.
Competitor Pricing – To remain competitive, ABD has to benchmark Signature’s price versus other whisky brands. Competitive pressures shape pricing decisions.
Whisky Demand & Supply – Prices may be tweaked to balance high/low demand seasons. Limited supply availability also allows room for price increases.
Brand Positioning – Signature positions itself as an aspirational yet accessible premium whisky brand. The pricing has to reflect this strategic positioning.
Distribution Costs – The costs incurred to transport whisky bottles from ABD’s production facility to the warehouses, distributors, and retailers in every corner of Punjab.
Profit Margins – To keep the brand sustainable and support future growth, healthy profit margins are required while pricing Signature Whisky.
Taxation – Apart from excise, VAT, and GST also contribute to the final price the consumer pays for Signature Whisky.
Recent Signature Whisky Price Trends in Punjab
Despite inflationary pressures, the prices of Signature Whisky have remained quite stable in Punjab:
- No major price hikes have been taken in the last 2-3 years, with MRPs remaining in the same range.
- Between 2021-23, prices of 750ml regular Signature bottles increased by only ~3-4%.
- For the Rare Aged variant, the price rise has been contained at ~5% during 2021-23.
- Allied Blenders has absorbed cost inflation by improving operational efficiencies and maintaining a focus on high-volume sales.
- Low taxation in Punjab provides room to ABD for keeping price increases modest compared to other states.
- Focus on profitable high-volume SKUs like 750ml allows ABD to keep Signature Whisky affordable in Punjab even in high-tax states.
Going forward into 2023 as well, consumers can expect relative price stability on Signature Whisky in Punjab. The brand seems optimally positioned to balance cost & profitability for itself and affordability for whiskey lovers in the state.
Where to Purchase Signature Whisky in Punjab
Here are the leading retail channels for purchasing genuine Signature Whisky bottles across Punjab:
Wine & Liquor Shops – Available across the state’s wide network of licensed liquor vends manned by the govt. or private owners. Walk-in purchase options.
Department Stores – Many department stores like V-Mart, and Vishal Mega Mart stock liquor including Signature Whisky.
Modern Trade – Major modern retail chains like Reliance Retail, EasyDay, etc. have dedicated liquor sections offering Signature.
Online Stores – Various online platforms like Living Liquidz, and HipBar allow ordering Signature Whisky online and offer quick home delivery.
Duty-Free Outlets – Signature Whisky can be bought at highly economical rates from Duty-Free liquor shops at airports in Punjab.
Punjab Tourism Outlets – The Punjab Tourism Development Corporation also sells Signature Whisky through its chain of liquor vends.
Military Canteens – Signature Whisky is available at special discounted prices from Canteen Stores Department outlets for defense personnel.
So consumers can easily buy Signature Whisky from their preferred retail channel offering maximum convenience and the best deals.
Cocktails & Drinks with Signature Whisky to Try in 2023
While Signature Whisky can be relished neat or on the rocks, it also blends wonderfully in cocktails. Here are some festive cocktail recipes to try out with Signature Whisky in 2023:
- Signature Sour – Signature Whisky, lemon juice, sugar syrup & egg white blended with ice. A smooth whiskey sour twist.
- Desi Old Fashioned – Signature Whisky, maple syrup & orange slice garnish make a tropical version of the Old Fashioned.
- Signature Colada – Blend Signature Whisky with coconut cream, pineapple juice, and nutmeg for a tropical piña colada vibe.
- Golgappa Signature Shot – Add a splash of Signature Whisky to the spiced golgappa water for a burst of flavor.
- Punjabi Mule – Signature Whisky, ginger beer, and lime juice with a mint sprig garnish make a perfect Punjabi spin on the Moscow Mule.
- Kesar Signet – Mix Signature Whisky with saffron syrup, crushed almonds, and creamy milk for this exotic festive drink.
- Signature Mojito – Signature Whisky, mint, lime, and soda water combined for a whiskey mojito experience.
So ring in 2023 by whipping up innovative cocktails and signature serves with this classic Indian whisky brand!
Does Signature Whisky Provide Value for Money in Punjab?
When comparing quality and price, Signature Whisky does present a strong value proposition for buyers in Punjab:
- Smooth Taste – Easygoing flavor profile with mild smokiness and gentle finish
- Presence Across Price Points – Caters to various consumer segments with divergent pack sizes and price points
- Smart Pricing – Judiciously priced to balance affordability and profitability
- Easy Availability – Distributed widely; easily found even in remote parts of the state
- Premium Packaging – Signature’s bottle and packaging design gives it an upmarket look and feel
- Brand Heritage – Strong brand equity developed over 15+ years in the market
- Good Mixer – Blends flexibly with various ingredients to make great cocktails
Considering these aspects, Signature Whisky does offer good bang for the buck, especially for regular whiskey consumers in Punjab seeking a dependable brand.
Summarizing Signature Whisky Price & Availability in Punjab
To conclude, Signature Whisky has struck a fine balance between being consistently available and reasonably priced in the Punjab market while retaining its popularity.
Made from select Indian grains and priced across packs, it caters to a wide consumer base in the state. For whisky lovers in Punjab, we hope this detailed price list for 2023 provides full clarity on buying your preferred Signature Whisky variant in the new year!