Uttar Pradesh, the most populous state in India, is also one of the biggest markets for alcoholic beverages like whisky. Popular whisky brands like Signature by McDowell’s have a significant demand and presence across UP. As a whisky expert who closely tracks the UP market, I decided to write this detailed price comparison of Signature whisky in UP for 2023.
Overview of Signature Whisky
Launched in 2012, Signature by McDowell’s is one of the fastest-growing whisky brands in India. It is a premium offering by United Spirits Ltd (a Diageo group company) and is priced competitively.
The signature is a smooth whisky with notes of honey, butterscotch, and caramel. It is crafted using Indian grain spirits and matured in oak barrels. Signature whisky has gained popularity among youth and urban consumers in UP looking for affordable premium whisky.
Signature Whisky Prices in Uttar Pradesh
Below I have compiled the latest Signature whisky prices in UP for different pack sizes:
|Brand + Volume
|Cost of (180ml) McDowell’s Signature Whisky
|Cost of (375ml) McDowell’s Signature Whisky
|Cost of (750ml) McDowell’s Signature Whisky
As evident from the price table, Signature whisky is competitively priced across various packs making it excellent value for money. The 180ml nip is the popular introductory size, while 750ml pack is liked by regular drinkers.
Signature Whisky Price in Various UP Cities
There are minor differences in Signature whisky prices across various cities and districts in Uttar Pradesh. Here are the prices in major UP cities:
Lucknow – As the capital city, Lucknow sees high demand for premium whiskies like Signature. Prices are on the higher side compared to other parts of UP. 750ml Signature bottle costs around ₹1100.
Kanpur – With its large urban population, Kanpur is a big market for alcohol brands. The signature whisky 750ml bottle retails for ₹950 to 1000 in Kanpur.
Agra – The city witnesses both local demand and tourist demand for liquor. Signature whisky is available in Agra for ₹900 to 950 (750ml pack).
Meerut – This major UP city sees Signature whisky retail around ₹920 to 980 for a 750ml pack. 180ml nip sells for ₹240 here.
Varanasi – As a pilgrim city, liquor prices are slightly higher in Varanasi. A signature 750ml bottle can cost ₹950 to 1050.
Prayagraj – Earlier known as Allahabad, this historic UP city sees Signature whisky retail for ₹900 to 950 for a 750ml pack.
Gorakhpur – In eastern UP’s biggest city Gorakhpur, Signature whisky is available for around ₹900 to 950 for 750ml bottles.
Bareilly – This emerging UP city sees a 750ml pack of Signature whisky sell for ₹900 to 950.
So in summary, Signature whisky prices range from ₹900 to 1100 across major cities in UP. Lucknow sees the highest prices while other cities have very similar pricing.
Factors Affecting Signature Whisky Price in UP
There are several factors that influence the retail pricing of Signature whisky bottles across Uttar Pradesh:
- Taxes – UP has one of the highest sales taxes on liquor in India. This results in higher retail prices for alcohol brands.
- Transport Costs – UP is a geographically vast state. Transporting liquor across cities adds to supply chain costs.
- Retail Margins – Liquor shops in UP charge a margin over wholesale prices. This further bumps up retail prices.
- Local Taxes – Some municipals charge additional local duties and levies on alcohol. This varies across cities.
- Brand Popularity – Higher demand for popular brands like Signature allows retailers to charge a premium.
- Location – Prices are higher in posh areas compared to costs in local liquor markets.
Price Trends of Signature Whisky in UP
Despite rising inflation and input costs, Signature whisky prices have remained stable in UP in 2022 and early 2023. No major price hikes have been observed apart from nominal yearly increases of around 5%.
The brand is focused on keeping Signature whisky affordable for regular drinkers even amidst rising costs. However, there could be a price increase of 5% to 10% in 2023 due to mounting inflationary pressures.
How to Buy Signature Whisky at Best Price in UP?
Here are some tips to buy Signature whisky at the best price in Uttar Pradesh:
- Compare prices across different shops in your locality.
- Check prices at local liquor markets rather than malls or posh stores.
- Buying during ongoing discounts or offers can help save money.
- Opt for lower pack sizes like 180ml if you just want to try the brand.
- Avoid peak seasons like festivals when prices can be higher.
- Online liquor shops can sometimes have attractive deals, especially on large packs.
Signature whisky by McDowell’s provides excellent value in the premium whisky segment in UP. While prices are slightly higher in bigger cities like Lucknow, most places in UP have similar pricing in the range of ₹900 to 1100 for a 750ml pack as of 2023. With rising inflation and liquor taxes, some increase in rates can be expected in the future. However, Signature whisky is still competitively priced for an aspirational premium blend.
Rates of Other Whisky Brands In Utter Pradesh