Pune, known as the cultural capital of Maharashtra, is a city that loves its alcohol. With a large population of young professionals and students, Pune sees a high demand for alcoholic beverages like whisky. One popular whisky brand in Pune is White and Blue, known for its smooth taste and affordable prices. In this article, we will look at the latest 2023 prices of White and Blue whisky in Pune.
Overview of White and Blue Whisky
White and Blue is an Indian whisky, manufactured and marketed by Radico Khaitan Ltd. It was launched in 1990 and is among the earliest whisky brands in India. White and Blue is an entry-level whisky blended with grain spirits and neutral spirits. It has notes of caramel, vanilla, and spices.
White and Blue whisky comes in three sizes:
- 180 ml
- 375 ml
- 750 ml
It has an alcohol content of 42.8%. White and Blue whisky is known for its easy-drinking smooth taste. It’s an affordable whisky ideal for mixing in cocktails or taking shots.
White and Blue Whisky Prices in Pune 2023
Here are the latest White and Blue whisky prices in Pune as of August 2023:
|Brand + Volume
|Cost of (180ml) White and Blue Whisky
|Cost of (375ml) White and Blue Whisky
|Cost of (750ml) White and Blue Whisky
The prices can vary slightly across different stores in Pune. However, the above rates are the average market retail prices in the city.
- A 180 ml bottle of White and Blue whisky will cost around ₹202
- The 375 ml pack comes for approximately ₹420
- A 750 ml bottle is priced at ₹840
Compared to other major cities like Mumbai and Delhi, White and Blue whisky prices in Pune are quite reasonable. The cost is up to 20% lower compared to bigger metro cities.
Factors Affecting the Price of White and Blue Whisky in Pune
The prices of White and Blue whisky depend on several factors:
1. Taxes: There are various central and state government taxes applicable on alcohol products in Maharashtra. These include customs duty, excise duty, VAT, etc. Taxes account for 30-50% of the retail price.
2. Transport and Logistics: Pune does not have any Whit and Blue manufacturing units. The stock comes from other states, resulting in higher logistics costs which push up the prices.
3. Brand Value: As a well-known brand, White and Blue can command a premium over lesser-known whisky labels. This allows the company to price it higher than other budget whiskies.
4. Location: Prices are a little higher at stores located in premium malls and hotels compared to local liquor shops.
5. Festive Season: Prices tend to go up during peak demand seasons such as the New Year period.
Price Comparison With Other Brands
Here’s a price comparison of 750 ml bottles of some popular whisky brands in Pune:
|White and Blue
As you can see, White and Blue is competitively priced against both premium and economy whisky brands. It straddles the mid-range segment, offering better quality than economy brands but at a lower price than premium labels.
Where to Find the Best Deals on White and Blue in Pune?
Here are some tips to find the best White and Blue whisky rates in Pune:
- Check local liquor stores in your neighborhood for retail prices and any discounts.
- Visit wholesale shops near the highways to buy in bulk quantities and get attractive rates.
- Online platforms like Living Liquidz offer discounted rates with home delivery.
- Purchase during special sales when stores offer lower prices to clear stock.
- Avoid buying from bars and restaurants as they charge higher markups.
- Keep an eye out for price fluctuations and buy when the rates are down.
Price Trends in 2023
The prices of alcoholic beverages have been increasing steadily over the past few years. However, the hikes have been moderate compared to other consumables.
In 2023 as well, White and Blue whisky prices in Pune are expected to rise by around 5-8% due to inflationary pressures and rising input costs. However, no major spike in rates is expected unless taxes are revised significantly.
The ongoing pandemic period has also impacted production and supply issues, leading to somewhat unstable prices lately. However, the situation is expected to normalize in 2023 once things are back on track.
White and Blue continues to be one of the most popular whisky brands in Pune due to its affordable pricing. A 180 ml nip costs just over ₹200 while a large 750 ml bottle comes for around ₹840. It is competitively priced against similar standard-segment whiskies.
So next time you are planning a weekend party or get-together with friends, you can pick up a bottle of smooth-tasting White and Blue whisky without burning a hole in your pocket! Just ensure to check prices across a few stores before purchasing to get the best deal. Drink responsibly!
Rates of Other Whisky Brands In Pune